---
title: "Pardot: search popularity and Share of Search worldwide"
description: "Pardot is a marketing automation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pardot"
publisher: "Brandwave"
---

# Pardot: search popularity and Share of Search worldwide

Pardot is a marketing automation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pardot
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among campaign management platforms**: 0.77%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Campaign management platforms | 4 | 0.77% | 12.1K |

- [Campaign management platforms](/demand/global-en/categories/campaign-management-platforms)

## How has branded search demand for Pardot changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pardot worldwide fell from 18.1K to 12.1K.
- Across the 11 months ending August 2026, Pardot fell from 3rd to 4th among campaign management platforms worldwide.

## How did search popularity change for campaign management platforms worldwide in August 2026?

- In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.
- In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.
- Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
- Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Campaign management platforms | 18.1K | 0.97% | 3 |
| Nov 2025 | Campaign management platforms | 14.8K | 0.97% | 3 |
| Dec 2025 | Campaign management platforms | 12.1K | 0.96% | 3 |
| Jan 2026 | Campaign management platforms | 14.8K | 0.8% | 3 |
| Feb 2026 | Campaign management platforms | 14.8K | 0.95% | 3 |
| Mar 2026 | Campaign management platforms | 14.8K | 0.77% | 3 |
| Apr 2026 | Campaign management platforms | 14.8K | 0.8% | 3 |
| May 2026 | Campaign management platforms | 12.1K | 0.76% | 4 |
| Jun 2026 | Campaign management platforms | 12.1K | 0.65% | 4 |
| Jul 2026 | Campaign management platforms | 12.1K | 0.78% | 4 |
| Aug 2026 | Campaign management platforms | 12.1K | 0.77% | 4 |
| Sep 2026 | Campaign management platforms | — | — | — |

## How is Pardot measured?

Brandwave collects information about searches that people make online using Pardot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pardot”

## Which campaign management platforms compete with Pardot?

- [HubSpot](/demand/global-en/brands/hubspot): Head-to-head: /demand/global-en/compare/hubspot-vs-pardot
- [ActiveCampaign](/demand/global-en/brands/activecampaign): Head-to-head: /demand/global-en/compare/activecampaign-vs-pardot
- [Customer.io](/demand/global-en/brands/customer-io): Head-to-head: /demand/global-en/compare/customer-io-vs-pardot
- [Adobe Marketo Engage](/demand/global-en/brands/adobe-marketo-engage): Head-to-head: /demand/global-en/compare/adobe-marketo-engage-vs-pardot

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pardot: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pardot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pardot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.