---
title: "Parachute: search popularity and Share of Search worldwide"
description: "Parachute offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/parachute"
publisher: "Brandwave"
---

# Parachute: search popularity and Share of Search worldwide

Parachute offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Parachute
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among premium bedding brands**: 11.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Premium bedding brands | 5 | 11.9% | 66.1K |

- [Premium bedding brands](/demand/global-en/categories/premium-bedding-brands)

## How has branded search demand for Parachute changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Parachute worldwide rose from 45.8K to 66.1K.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide increased from 7.6% to 11.9%.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide peaked at 21.9% in January 2026 and was lowest at 5.7% in December 2025.

## How did search popularity change for premium bedding brands worldwide in August 2026?

- In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 9.7% to 11.9%.
- In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 27.3% to 29.3%.
- In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 13.7% to 14.5%.
- In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.
- In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 23.9% to 22.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Premium bedding brands | 45.8K | 7.6% | 5 |
| Nov 2025 | Premium bedding brands | 65.2K | 6.2% | 5 |
| Dec 2025 | Premium bedding brands | 48.1K | 5.7% | 5 |
| Jan 2026 | Premium bedding brands | 170K | 21.9% | 2 |
| Feb 2026 | Premium bedding brands | 69.1K | 12.7% | 4 |
| Mar 2026 | Premium bedding brands | 49.7K | 8.2% | 5 |
| Apr 2026 | Premium bedding brands | 44.5K | 7.8% | 5 |
| May 2026 | Premium bedding brands | 64K | 9.6% | 5 |
| Jun 2026 | Premium bedding brands | 41.2K | 7.4% | 5 |
| Jul 2026 | Premium bedding brands | 57.3K | 9.7% | 5 |
| Aug 2026 | Premium bedding brands | 66.1K | 11.9% | 5 |
| Sep 2026 | Premium bedding brands | — | — | — |

## How is Parachute measured?

Brandwave collects information about searches that people make online using Parachute’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “parachute bedding”
- “parachute home”
- “parachute linen”
- “parachute percale”
- “parachute sheets”
- “parachutehome com”

## Which premium bedding brands compete with Parachute?

- [Brooklinen](/demand/global-en/brands/brooklinen): Head-to-head: /demand/global-en/compare/brooklinen-vs-parachute
- [Cozy Earth](/demand/global-en/brands/cozy-earth): Head-to-head: /demand/global-en/compare/cozy-earth-vs-parachute
- [Boll & Branch](/demand/global-en/brands/boll-branch): Head-to-head: /demand/global-en/compare/boll-branch-vs-parachute
- [Piglet in Bed](/demand/global-en/brands/piglet-in-bed): Head-to-head: /demand/global-en/compare/parachute-vs-piglet-in-bed

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Parachute: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/parachute

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/parachute. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.