--- title: "Papaya Global: search popularity and Share of Search worldwide" description: "A global payroll and workforce payments platform that also offers employer of record services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/papaya-global" publisher: "Brandwave" --- # Papaya Global: search popularity and Share of Search worldwide A global payroll and workforce payments platform that also offers employer of record services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Papaya Global - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among employer of record platforms**: 2.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employer of record platforms | 4 | 2.8% | 11K | | payroll platforms | 3 | 2.9% | 11K | - [Employer of record platforms](/demand/global-en/categories/employer-of-record-platforms) - [Global payroll platforms](/demand/global-en/categories/global-payroll-platforms) ## How has branded search demand for Papaya Global changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Papaya Global worldwide held steady, from 11.4K to 11K. - Across the 11 months ending August 2026, Papaya Global’s estimated Share of Search among employer of record platforms worldwide peaked at 3.5% in January 2026 and was lowest at 2% in May 2026. - Across the 11 months ending August 2026, Papaya Global’s estimated Share of Search among payroll platforms worldwide peaked at 3.6% in January 2026 and was lowest at 2.1% in May 2026. ## How did search popularity change for employer of record platforms worldwide in August 2026? - In August 2026, Remote gained estimated Share of Search among employer of record platforms worldwide, from 6.8% to 7.9%. - Deel’s estimated Share of Search among employer of record platforms worldwide has lost ground for 3 months in a row, from 87% to 81.9% in August 2026. - Estimated monthly branded searches for Atlas HXM worldwide rose 22.6% over 11 measured months, from 1.4K to 1.7K in August 2026. - Estimated monthly branded searches for G-P worldwide fell 20.6% over 11 measured months, from 7.2K to 5.7K in August 2026. - Estimated monthly branded searches for Pebl worldwide fell 12.5% over 11 measured months, from 13.8K to 12.1K in August 2026. - Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026. ## How did search popularity change for payroll platforms worldwide in August 2026? - In August 2026, Remote gained estimated Share of Search among payroll platforms worldwide, from 7.2% to 8.3%. - In August 2026, Deel lost estimated Share of Search among payroll platforms worldwide, from 86.8% to 86.1%. - Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employer of record platforms | 11.4K | 2.8% | 4 | | Nov 2025 | Employer of record platforms | 11.4K | 2.9% | 3 | | Dec 2025 | Employer of record platforms | 9.2K | 2.4% | 4 | | Jan 2026 | Employer of record platforms | 13.7K | 3.5% | 3 | | Feb 2026 | Employer of record platforms | 11.6K | 3% | 4 | | Mar 2026 | Employer of record platforms | 11.3K | 2.8% | 4 | | Apr 2026 | Employer of record platforms | 11.2K | 2.9% | 4 | | May 2026 | Employer of record platforms | 11.2K | 2% | 4 | | Jun 2026 | Employer of record platforms | 11.1K | 2.9% | 4 | | Jul 2026 | Employer of record platforms | 11.1K | 2.8% | 4 | | Aug 2026 | Employer of record platforms | 11K | 2.8% | 4 | | Sep 2026 | Employer of record platforms | — | — | — | | Oct 2025 | payroll platforms | 11.4K | 3% | 3 | | Nov 2025 | payroll platforms | 11.4K | 3% | 3 | | Dec 2025 | payroll platforms | 9.2K | 2.5% | 3 | | Jan 2026 | payroll platforms | 13.7K | 3.6% | 3 | | Feb 2026 | payroll platforms | 11.6K | 3.2% | 3 | | Mar 2026 | payroll platforms | 11.3K | 3% | 3 | | Apr 2026 | payroll platforms | 11.2K | 3% | 3 | | May 2026 | payroll platforms | 11.2K | 2.1% | 3 | | Jun 2026 | payroll platforms | 11.1K | 3% | 3 | | Jul 2026 | payroll platforms | 11.1K | 3% | 3 | | Aug 2026 | payroll platforms | 11K | 2.9% | 3 | | Sep 2026 | payroll platforms | — | — | — | ## How is Papaya Global measured? Brandwave collects information about searches that people make online using Papaya Global’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “global papaya” - “papaya employment” - “papaya eor” - “Papaya Global” - “papaya global app” - “papaya global company” - “papaya global eor” - “papaya global global payroll” - “papaya global inc” - “papaya global payroll” - “papaya global pricing” - “papaya hr” - “papaya payroll” - “papayaglobal” - “papayaglobal com” ## Which employer of record platforms compete with Papaya Global? - [Deel](/demand/global-en/brands/deel): Head-to-head: /demand/global-en/compare/deel-vs-papaya-global - [Remote](/demand/global-en/brands/remote): Head-to-head: /demand/global-en/compare/papaya-global-vs-remote - [Pebl](/demand/global-en/brands/pebl): Head-to-head: /demand/global-en/compare/papaya-global-vs-pebl - [Oyster HR](/demand/global-en/brands/oyster-hr): Head-to-head: /demand/global-en/compare/oyster-hr-vs-papaya-global - [G-P](/demand/global-en/brands/g-p): Head-to-head: /demand/global-en/compare/g-p-vs-papaya-global - [Multiplier](/demand/global-en/brands/multiplier) - [Atlas HXM](/demand/global-en/brands/atlas-hxm) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Papaya Global: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/papaya-global This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/papaya-global. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.