--- title: "Pantene: search popularity and Share of Search worldwide" description: "Pantene makes shampoo and haircare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pantene" publisher: "Brandwave" --- # Pantene: search popularity and Share of Search worldwide Pantene makes shampoo and haircare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pantene - **Owned by**: Procter & Gamble - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among conditioner brands**: 20.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Conditioner brands | 3 | 20.9% | 246K | | Shampoo brands | 3 | 21% | 246K | | Hair sprays | 1 | 50% | 246K | - [Conditioner brands](/demand/global-en/categories/conditioner-brands) - [Shampoo brands](/demand/global-en/categories/shampoo-brands) - [Hair sprays](/demand/global-en/categories/hair-sprays) ## How has branded search demand for Pantene changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Pantene worldwide held steady at 246K. - Across the 11 months ending August 2026, Pantene’s estimated Share of Search among conditioner brands worldwide decreased from 22.3% to 20.9%. - Across the 11 months ending August 2026, Pantene’s estimated Share of Search among conditioner brands worldwide peaked at 24.1% in November 2025 and was lowest at 20.9% in March 2026. - Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo brands worldwide decreased from 22.3% to 21%. - Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo brands worldwide peaked at 24.2% in November 2025 and was lowest at 21% in March 2026. - Across the 11 months ending August 2026, Pantene’s estimated Share of Search among hair sprays worldwide decreased from 51% to 50%. - Across the 11 months ending August 2026, Pantene’s estimated Share of Search among hair sprays worldwide peaked at 54.4% in February 2026 and was lowest at 49.7% in July 2026. ## How did search popularity change for conditioner brands worldwide in August 2026? - Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026. - Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. ## How did search popularity change for shampoo brands worldwide in August 2026? - Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026. - Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Head & Shoulders worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. ## How did search popularity change for hair sprays worldwide in August 2026? - In August 2026, Schwarzkopf lost estimated Share of Search among hair sprays worldwide, from 3% to 2%. - In August 2026, Got2b rose from 5th to 4th among hair sprays worldwide. - In August 2026, VO5 rose from 4th to 3rd among hair sprays worldwide. - Estimated monthly branded searches for Elnett worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Conditioner brands | 246K | 22.3% | 3 | | Nov 2025 | Conditioner brands | 246K | 24.1% | 3 | | Dec 2025 | Conditioner brands | 246K | 24.1% | 3 | | Jan 2026 | Conditioner brands | 246K | 24.1% | 3 | | Feb 2026 | Conditioner brands | 246K | 24.1% | 3 | | Mar 2026 | Conditioner brands | 246K | 20.9% | 3 | | Apr 2026 | Conditioner brands | 246K | 22% | 3 | | May 2026 | Conditioner brands | 246K | 22% | 3 | | Jun 2026 | Conditioner brands | 246K | 20.9% | 3 | | Jul 2026 | Conditioner brands | 246K | 20.9% | 3 | | Aug 2026 | Conditioner brands | 246K | 20.9% | 3 | | Sep 2026 | Conditioner brands | — | — | — | | Oct 2025 | Shampoo brands | 246K | 22.3% | 3 | | Nov 2025 | Shampoo brands | 246K | 24.2% | 3 | | Dec 2025 | Shampoo brands | 246K | 24.2% | 3 | | Jan 2026 | Shampoo brands | 246K | 24.2% | 3 | | Feb 2026 | Shampoo brands | 246K | 24.2% | 3 | | Mar 2026 | Shampoo brands | 246K | 21% | 3 | | Apr 2026 | Shampoo brands | 246K | 22% | 3 | | May 2026 | Shampoo brands | 246K | 22% | 3 | | Jun 2026 | Shampoo brands | 246K | 21% | 3 | | Jul 2026 | Shampoo brands | 246K | 21% | 3 | | Aug 2026 | Shampoo brands | 246K | 21% | 3 | | Sep 2026 | Shampoo brands | — | — | — | | Oct 2025 | Hair sprays | 246K | 51% | 1 | | Nov 2025 | Hair sprays | 246K | 50.9% | 1 | | Dec 2025 | Hair sprays | 246K | 50.9% | 1 | | Jan 2026 | Hair sprays | 246K | 50% | 1 | | Feb 2026 | Hair sprays | 246K | 54.4% | 1 | | Mar 2026 | Hair sprays | 246K | 49.8% | 1 | | Apr 2026 | Hair sprays | 246K | 50.1% | 1 | | May 2026 | Hair sprays | 246K | 50.4% | 1 | | Jun 2026 | Hair sprays | 246K | 50% | 1 | | Jul 2026 | Hair sprays | 246K | 49.7% | 1 | | Aug 2026 | Hair sprays | 246K | 50% | 1 | | Sep 2026 | Hair sprays | — | — | — | ## How is Pantene measured? Brandwave collects information about searches that people make online using Pantene’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pantene” ## Which conditioner brands compete with Pantene? - [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/garnier-vs-pantene - [Herbal Essences](/demand/global-en/brands/herbal-essences): Head-to-head: /demand/global-en/compare/herbal-essences-vs-pantene - [OGX](/demand/global-en/brands/ogx): Head-to-head: /demand/global-en/compare/ogx-vs-pantene - [Aussie](/demand/global-en/brands/aussie-hair): Head-to-head: /demand/global-en/compare/aussie-hair-vs-pantene ## Who owns Pantene? Pantene is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Head & Shoulders, Oral-B, Pampers and Tide, owned by the same company, worldwide. - [Procter & Gamble](/demand/global-en/companies/procter-and-gamble): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Pantene? Pantene is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Head & Shoulders, Oral-B, Pampers and Tide, owned by the same company, worldwide. ## Cite this page Brandwave. "Pantene: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pantene This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pantene. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.