--- title: "Panopto: search popularity worldwide" description: "Video hosting and lecture capture software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/panopto" publisher: "Brandwave" --- # Panopto: search popularity worldwide Video hosting and lecture capture software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Panopto - **Owned by**: Panopto - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among business video hosting platforms**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Business video hosting platforms | 2 | 8.8% | 110K | - [Business video hosting platforms](/demand/global-en/categories/business-video-hosting-platforms) ## How has branded search demand for Panopto changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Panopto worldwide fell from 135K to 110K. - Across the 12 months ending September 2026, Panopto’s share of searches among business video hosting platforms worldwide peaked at 8.8% in October 2025 and was lowest at 4.2% in July 2026. ## How did search popularity change for business video hosting platforms worldwide in September 2026? - In September 2026, Panopto gained share of searches among business video hosting platforms worldwide, from 6.1% to 8.8%. - In September 2026, Vimeo lost share of searches among business video hosting platforms worldwide, from 86.2% to 82.6%. - Estimated monthly branded searches for Vidyard worldwide fell 33.6% over 12 measured months, from 27.7K to 18.4K in September 2026. - Estimated monthly branded searches for Brightcove worldwide fell 33.4% over 12 measured months, from 18.7K to 12.4K in September 2026. - Estimated monthly branded searches for SproutVideo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. - Estimated monthly branded searches for Wistia worldwide fell 17.7% over 12 measured months, from 50.7K to 41.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Business video hosting platforms | 135K | 8.8% | 2 | | Nov 2025 | Business video hosting platforms | 110K | 7.3% | 2 | | Dec 2025 | Business video hosting platforms | 90.5K | 6.1% | 2 | | Jan 2026 | Business video hosting platforms | 90.5K | 6.1% | 2 | | Feb 2026 | Business video hosting platforms | 90.5K | 6.2% | 2 | | Mar 2026 | Business video hosting platforms | 110K | 6.2% | 2 | | Apr 2026 | Business video hosting platforms | 110K | 7.3% | 2 | | May 2026 | Business video hosting platforms | 110K | 7.4% | 2 | | Jun 2026 | Business video hosting platforms | 60.5K | 5.1% | 2 | | Jul 2026 | Business video hosting platforms | 49.5K | 4.2% | 2 | | Aug 2026 | Business video hosting platforms | 74K | 6.1% | 2 | | Sep 2026 | Business video hosting platforms | 110K | 8.8% | 2 | ## How are Panopto’s branded searches counted? Brandwave collects information about searches that people make online using Panopto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “panopto” ## Which business video hosting platforms compete with Panopto? - [Vimeo](/demand/global-en/brands/vimeo): Head-to-head: /demand/global-en/compare/panopto-vs-vimeo - [Wistia](/demand/global-en/brands/wistia): Head-to-head: /demand/global-en/compare/panopto-vs-wistia - [Kaltura](/demand/global-en/brands/kaltura): Head-to-head: /demand/global-en/compare/kaltura-vs-panopto - [Vidyard](/demand/global-en/brands/vidyard): Head-to-head: /demand/global-en/compare/panopto-vs-vidyard - [Brightcove](/demand/global-en/brands/brightcove): Head-to-head: /demand/global-en/compare/brightcove-vs-panopto - [SproutVideo](/demand/global-en/brands/sproutvideo) ## Who owns Panopto? Panopto is owned by Panopto. Brandwave also tracks Elai, owned by the same company, worldwide. - [Panopto](/demand/global-en/companies/panopto): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Panopto? Panopto is owned by Panopto. Brandwave also tracks Elai, owned by the same company, worldwide. ## Cite this page Brandwave. "Panopto: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/panopto This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/panopto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.