--- title: "Pampers: search popularity and Share of Search worldwide" description: "Pampers makes nappies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pampers" publisher: "Brandwave" --- # Pampers: search popularity and Share of Search worldwide Pampers makes nappies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pampers - **Owned by**: Procter & Gamble - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baby wipe brands**: 54.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby wipe brands | 1 | 54.3% | 450K | | Nappy brands | 1 | 59.2% | 450K | - [Baby wipe brands](/demand/global-en/categories/baby-wipe-brands) - [Nappy brands](/demand/global-en/categories/nappy-brands) ## How has branded search demand for Pampers changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Pampers worldwide fell from 550K to 450K. - Across the 11 months ending August 2026, Pampers’ estimated Share of Search among baby wipe brands worldwide decreased from 64% to 54.3%. - Across the 11 months ending August 2026, Pampers’ estimated Share of Search among baby wipe brands worldwide peaked at 64.8% in December 2025 and was lowest at 54.3% in August 2026. - Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands worldwide decreased from 67.9% to 59.2%. - Across the 11 months ending August 2026, Pampers’ estimated Share of Search among nappy brands worldwide peaked at 68.3% in May 2026 and was lowest at 59.2% in August 2026. ## How did search popularity change for baby wipe brands worldwide in August 2026? - In August 2026, Huggies gained estimated Share of Search among baby wipe brands worldwide, from 32.4% to 36.3%. - In August 2026, WaterWipes gained estimated Share of Search among baby wipe brands worldwide, from 8% to 8.9%. - In August 2026, Pampers lost estimated Share of Search among baby wipe brands worldwide, from 59.2% to 54.3%. - Estimated monthly branded searches for Curash worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. ## How did search popularity change for nappy brands worldwide in August 2026? - In August 2026, Huggies gained estimated Share of Search among nappy brands worldwide, from 34.9% to 39.6%. - In August 2026, Pampers lost estimated Share of Search among nappy brands worldwide, from 63.8% to 59.2%. - Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026. - Estimated monthly branded searches for Eco by Naty worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby wipe brands | 550K | 64% | 1 | | Nov 2025 | Baby wipe brands | 550K | 64% | 1 | | Dec 2025 | Baby wipe brands | 550K | 64.8% | 1 | | Jan 2026 | Baby wipe brands | 550K | 63.9% | 1 | | Feb 2026 | Baby wipe brands | 450K | 60.1% | 1 | | Mar 2026 | Baby wipe brands | 550K | 64% | 1 | | Apr 2026 | Baby wipe brands | 550K | 64% | 1 | | May 2026 | Baby wipe brands | 550K | 64% | 1 | | Jun 2026 | Baby wipe brands | 450K | 59.3% | 1 | | Jul 2026 | Baby wipe brands | 450K | 59.2% | 1 | | Aug 2026 | Baby wipe brands | 450K | 54.3% | 1 | | Sep 2026 | Baby wipe brands | — | — | — | | Oct 2025 | Nappy brands | 550K | 67.9% | 1 | | Nov 2025 | Nappy brands | 550K | 68% | 1 | | Dec 2025 | Nappy brands | 550K | 68.1% | 1 | | Jan 2026 | Nappy brands | 550K | 68% | 1 | | Feb 2026 | Nappy brands | 450K | 63.7% | 1 | | Mar 2026 | Nappy brands | 550K | 68.2% | 1 | | Apr 2026 | Nappy brands | 550K | 68.2% | 1 | | May 2026 | Nappy brands | 550K | 68.3% | 1 | | Jun 2026 | Nappy brands | 450K | 63.8% | 1 | | Jul 2026 | Nappy brands | 450K | 63.8% | 1 | | Aug 2026 | Nappy brands | 450K | 59.2% | 1 | | Sep 2026 | Nappy brands | — | — | — | ## How is Pampers measured? Brandwave collects information about searches that people make online using Pampers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pampers” ## Which baby wipe brands compete with Pampers? - [Huggies](/demand/global-en/brands/huggies): Head-to-head: /demand/global-en/compare/huggies-vs-pampers - [WaterWipes](/demand/global-en/brands/waterwipes): Head-to-head: /demand/global-en/compare/pampers-vs-waterwipes - [Curash](/demand/global-en/brands/curash): Head-to-head: /demand/global-en/compare/curash-vs-pampers - [Johnson's](/demand/global-en/brands/johnson-s) ## Who owns Pampers? Pampers is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Head & Shoulders, Oral-B, Pantene and Tide, owned by the same company, worldwide. - [Procter & Gamble](/demand/global-en/companies/procter-and-gamble): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Pampers? Pampers is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Head & Shoulders, Oral-B, Pantene and Tide, owned by the same company, worldwide. ## Cite this page Brandwave. "Pampers: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pampers This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pampers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.