---
title: "Palo Alto Networks: search popularity and Share of Search worldwide"
description: "Palo Alto Networks is a cybersecurity vendor serving New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/palo-alto-networks"
publisher: "Brandwave"
---

# Palo Alto Networks: search popularity and Share of Search worldwide

Palo Alto Networks is a cybersecurity vendor serving New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Palo Alto Networks
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among zero trust platforms**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Zero trust platforms | 3 | 2.8% | 135K |

- [Zero trust platforms](/demand/global-en/categories/zero-trust-platforms)

## How has branded search demand for Palo Alto Networks changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Palo Alto Networks worldwide rose from 90.5K to 135K.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among zero trust platforms worldwide peaked at 3.3% in January 2026 and was lowest at 0.92% in November 2025.
- Across the 11 months ending August 2026, Palo Alto Networks rose from 4th to 3rd among zero trust platforms worldwide.

## How did search popularity change for zero trust platforms worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among zero trust platforms worldwide, from 88.6% to 89.9%.
- In August 2026, Zscaler lost estimated Share of Search among zero trust platforms worldwide, from 5.1% to 4.2%.
- Akamai’s estimated Share of Search among zero trust platforms worldwide has lost ground for 3 months in a row, from 3.3% to 1.9% in August 2026.
- Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.
- Estimated monthly branded searches for Netskope worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
- Estimated monthly branded searches for Appgate worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zero trust platforms | 90.5K | 3.2% | 4 |
| Nov 2025 | Zero trust platforms | 90.5K | 0.92% | 4 |
| Dec 2025 | Zero trust platforms | 90.5K | 2% | 4 |
| Jan 2026 | Zero trust platforms | 110K | 3.3% | 4 |
| Feb 2026 | Zero trust platforms | 110K | 3.3% | 4 |
| Mar 2026 | Zero trust platforms | 110K | 3.3% | 4 |
| Apr 2026 | Zero trust platforms | 110K | 2.8% | 4 |
| May 2026 | Zero trust platforms | 110K | 2.7% | 4 |
| Jun 2026 | Zero trust platforms | 110K | 2.7% | 4 |
| Jul 2026 | Zero trust platforms | 110K | 2.8% | 3 |
| Aug 2026 | Zero trust platforms | 135K | 2.8% | 3 |
| Sep 2026 | Zero trust platforms | — | — | — |

## How is Palo Alto Networks measured?

Brandwave collects information about searches that people make online using Palo Alto Networks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “palo alto networks”

## Which zero trust platforms compete with Palo Alto Networks?

- [Cloudflare](/demand/global-en/brands/cloudflare): Head-to-head: /demand/global-en/compare/cloudflare-vs-palo-alto-networks
- [Zscaler](/demand/global-en/brands/zscaler): Head-to-head: /demand/global-en/compare/palo-alto-networks-vs-zscaler
- [Akamai](/demand/global-en/brands/akamai): Head-to-head: /demand/global-en/compare/akamai-vs-palo-alto-networks
- [Netskope](/demand/global-en/brands/netskope): Head-to-head: /demand/global-en/compare/netskope-vs-palo-alto-networks
- [Appgate](/demand/global-en/brands/appgate): Head-to-head: /demand/global-en/compare/appgate-vs-palo-alto-networks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Palo Alto Networks: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/palo-alto-networks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/palo-alto-networks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.