--- title: "Palm: search popularity worldwide" description: "A British maker of paddling gear and buoyancy aids. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/palm-equipment" publisher: "Brandwave" --- # Palm: search popularity worldwide A British maker of paddling gear and buoyancy aids. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Palm - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among buoyancy aid brands**: 31.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Buoyancy aid brands | 2 | 31.1% | 2.2K | - [Buoyancy aid brands](/demand/global-en/categories/buoyancy-aid-brands) ## Top buoyancy aid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Palm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Palm is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NRS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Astral | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Palm | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Crewsaver | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Baltic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about buoyancy aid brands - Asked ChatGPT "Which buoyancy aid brand should I buy?": 1. Astral, 2. NRS, 3. Palm - Asked ChatGPT "What are the best buoyancy aid brands?": 1. Palm, 2. Crewsaver, 3. NRS - Asked ChatGPT "What's the best buoyancy aid brand for a paddling trip?": 1. Astral, 2. NRS, 3. Palm - Searched Google, AI Overview "buoyancy aid for kayaking": 1. NRS - Searched Google, AI Overview "life jacket brands": 1. NRS, 2. Astral Not named in any answer: Baltic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Palm changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Palm worldwide rose from 1.9K to 2.2K. - Across the 12 months ending September 2026, Palm’s share of searches among buoyancy aid brands worldwide decreased from 31.9% to 31.1%. - Across the 12 months ending September 2026, Palm’s share of searches among buoyancy aid brands worldwide peaked at 31.9% in October 2025 and was lowest at 24.1% in July 2026. ## How did search popularity change for buoyancy aid brands worldwide in September 2026? - In September 2026, Palm gained share of searches among buoyancy aid brands worldwide, from 27.3% to 31.1%. - In September 2026, Crewsaver gained share of searches among buoyancy aid brands worldwide, from 20% to 22.7%. - In September 2026, NRS gained share of searches among buoyancy aid brands worldwide, from 1.5% to 2%. - In September 2026, Astral lost share of searches among buoyancy aid brands worldwide, from 47.2% to 42.2%. - In September 2026, Baltic lost share of searches among buoyancy aid brands worldwide, from 4.1% to 2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Buoyancy aid brands | 1.9K | 31.9% | 2 | | Nov 2025 | Buoyancy aid brands | 1.7K | 31.1% | 2 | | Dec 2025 | Buoyancy aid brands | 1.3K | 28.9% | 3 | | Jan 2026 | Buoyancy aid brands | 1.3K | 27% | 3 | | Feb 2026 | Buoyancy aid brands | 1.6K | 29.3% | 3 | | Mar 2026 | Buoyancy aid brands | 2.1K | 28.8% | 2 | | Apr 2026 | Buoyancy aid brands | 2.2K | 27.1% | 2 | | May 2026 | Buoyancy aid brands | 2.5K | 24.1% | 2 | | Jun 2026 | Buoyancy aid brands | 2.8K | 26.2% | 2 | | Jul 2026 | Buoyancy aid brands | 2.9K | 24.1% | 2 | | Aug 2026 | Buoyancy aid brands | 2.6K | 27.3% | 2 | | Sep 2026 | Buoyancy aid brands | 2.2K | 31.1% | 2 | ## How are Palm’s branded searches counted? Brandwave collects information about searches that people make online using Palm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “palm buoyancy aid” - “palm equipment” ## Which buoyancy aid brands compete with Palm? - [Astral](/demand/global-en/brands/astral-designs): Head-to-head: /demand/global-en/compare/astral-designs-vs-palm-equipment - [Crewsaver](/demand/global-en/brands/crewsaver): Head-to-head: /demand/global-en/compare/crewsaver-vs-palm-equipment - [Baltic](/demand/global-en/brands/baltic): Head-to-head: /demand/global-en/compare/baltic-vs-palm-equipment - [NRS](/demand/global-en/brands/nrs): Head-to-head: /demand/global-en/compare/nrs-vs-palm-equipment ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Palm: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/palm-equipment This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/palm-equipment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.