--- title: "Pair of Thieves: search popularity worldwide" description: "An underwear and socks brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pair-of-thieves" publisher: "Brandwave" --- # Pair of Thieves: search popularity worldwide An underwear and socks brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pair of Thieves - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among boxer brief brands**: 0.13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boxer brief brands | 8 | 0.13% | 22.2K | - [Boxer brief brands](/demand/global-en/categories/boxer-brief-brands) ## Top boxer brief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pair of Thieves was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pair of Thieves is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tommy John | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Calvin Klein | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Pair of Thieves | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smartwool | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Mack Weldon | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Hanes | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Uniqlo | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boxer brief brands - Asked ChatGPT "Which boxer brief brand should I buy?": 1. Pair of Thieves, 2. Tommy John, 3. Mack Weldon - Asked ChatGPT "What are the best boxer brief brands?": 1. Tommy John, 2. Calvin Klein, 3. Pair of Thieves, 4. Smartwool, 5. Mack Weldon, 6. Hanes, 7. Uniqlo - Asked ChatGPT "What's the best boxer brief brand for everyday wear?": 1. Calvin Klein, 2. Tommy John, 3. Uniqlo, 4. Pair of Thieves - Searched Google, AI Overview "boxer briefs for men": 1. Hanes, 2. Tommy John, 3. Mack Weldon, 4. Pair of Thieves - Searched Google, AI Overview "best boxer briefs": 1. Smartwool, 2. Calvin Klein, 3. Tommy John, 4. Mack Weldon Not named in any answer: Jockey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Pair of Thieves changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pair of Thieves worldwide fell from 33.1K to 22.2K. - Across the 12 months ending September 2026, Pair of Thieves’ share of searches among boxer brief brands worldwide held steady, from 0.16% to 0.13%. ## How did search popularity change for boxer brief brands worldwide in September 2026? - In September 2026, Uniqlo gained share of searches among boxer brief brands worldwide, from 74.9% to 77.5%. - In September 2026, Calvin Klein gained share of searches among boxer brief brands worldwide, from 18.5% to 19.1%. - In September 2026, Tommy John lost share of searches among boxer brief brands worldwide, from 3.7% to 0.42%. - In September 2026, Hanes rose from 5th to 4th among boxer brief brands worldwide. - In September 2026, Jockey rose from 4th to 3rd among boxer brief brands worldwide. - In September 2026, Smartwool rose from 6th to 5th among boxer brief brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boxer brief brands | 33.1K | 0.16% | 8 | | Nov 2025 | Boxer brief brands | 40.5K | 0.15% | 8 | | Dec 2025 | Boxer brief brands | 40.5K | 0.19% | 8 | | Jan 2026 | Boxer brief brands | 27.1K | 0.13% | 8 | | Feb 2026 | Boxer brief brands | 27.1K | 0.17% | 8 | | Mar 2026 | Boxer brief brands | 27.1K | 0.14% | 8 | | Apr 2026 | Boxer brief brands | 27.1K | 0.15% | 8 | | May 2026 | Boxer brief brands | 27.1K | 0.15% | 8 | | Jun 2026 | Boxer brief brands | 27.1K | 0.18% | 8 | | Jul 2026 | Boxer brief brands | 27.1K | 0.18% | 8 | | Aug 2026 | Boxer brief brands | 27.1K | 0.15% | 8 | | Sep 2026 | Boxer brief brands | 22.2K | 0.13% | 8 | ## How are Pair of Thieves’ branded searches counted? Brandwave collects information about searches that people make online using Pair of Thieves’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pair of thieves” ## Which boxer brief brands compete with Pair of Thieves? - [Uniqlo](/demand/global-en/brands/uniqlo) - [Calvin Klein](/demand/global-en/brands/calvin-klein) - [Jockey](/demand/global-en/brands/jockey): Head-to-head: /demand/global-en/compare/jockey-vs-pair-of-thieves - [Hanes](/demand/global-en/brands/hanes): Head-to-head: /demand/global-en/compare/hanes-vs-pair-of-thieves - [Smartwool](/demand/global-en/brands/smartwool): Head-to-head: /demand/global-en/compare/pair-of-thieves-vs-smartwool - [Tommy John](/demand/global-en/brands/tommy-john): Head-to-head: /demand/global-en/compare/pair-of-thieves-vs-tommy-john - [Mack Weldon](/demand/global-en/brands/mack-weldon): Head-to-head: /demand/global-en/compare/mack-weldon-vs-pair-of-thieves ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pair of Thieves: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pair-of-thieves This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pair-of-thieves. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.