---
title: "#paid: search popularity and Share of Search worldwide"
description: "#paid is an influencer marketing platform used by New Zealand brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/paid"
publisher: "Brandwave"
---

# #paid: search popularity and Share of Search worldwide

#paid is an influencer marketing platform used by New Zealand brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: #paid
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among brand deal platforms**: 49.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Brand deal platforms | 2 | 49.4% | 368K |

- [Brand deal platforms](/demand/global-en/categories/brand-deal-platforms)

## How has branded search demand for #paid changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for #paid worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among brand deal platforms worldwide increased from 44% to 49.4%.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among brand deal platforms worldwide peaked at 49.4% in August 2026 and was lowest at 39.4% in March 2026.

## How did search popularity change for brand deal platforms worldwide in August 2026?

- #paid’s estimated Share of Search among brand deal platforms worldwide has gained ground for 3 months in a row, from 44.3% to 49.4% in August 2026.
- Estimated monthly branded searches for GRIN worldwide rose 22.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for Influencity worldwide fell 55.5% over 11 measured months, from 8.1K to 3.6K in August 2026.
- Estimated monthly branded searches for IZEA worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brand deal platforms | 301K | 44% | 2 |
| Nov 2025 | Brand deal platforms | 301K | 44.1% | 2 |
| Dec 2025 | Brand deal platforms | 301K | 44.3% | 2 |
| Jan 2026 | Brand deal platforms | 301K | 44.1% | 2 |
| Feb 2026 | Brand deal platforms | 301K | 44.2% | 2 |
| Mar 2026 | Brand deal platforms | 301K | 39.4% | 2 |
| Apr 2026 | Brand deal platforms | 301K | 44.2% | 2 |
| May 2026 | Brand deal platforms | 301K | 44.3% | 2 |
| Jun 2026 | Brand deal platforms | 368K | 49.4% | 2 |
| Jul 2026 | Brand deal platforms | 368K | 49.4% | 2 |
| Aug 2026 | Brand deal platforms | 368K | 49.4% | 2 |
| Sep 2026 | Brand deal platforms | — | — | — |

## How is #paid measured?

Brandwave collects information about searches that people make online using #paid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “#paid”

## Which brand deal platforms compete with #paid?

- [Aspire](/demand/global-en/brands/aspire): Head-to-head: /demand/global-en/compare/aspire-vs-paid
- [Influencity](/demand/global-en/brands/influencity): Head-to-head: /demand/global-en/compare/influencity-vs-paid
- [IZEA](/demand/global-en/brands/izea): Head-to-head: /demand/global-en/compare/izea-vs-paid
- [GRIN](/demand/global-en/brands/grin): Head-to-head: /demand/global-en/compare/grin-vs-paid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "#paid: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/paid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/paid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.