---
title: "Paddle: search popularity worldwide"
description: "Paddle is subscription billing software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/paddle"
publisher: "Brandwave"
---

# Paddle: search popularity worldwide

Paddle is subscription billing software used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Paddle
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among merchant of record platforms**: 0.05%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Merchant of record platforms | 5 | 0.05% | 480 |

- [Merchant of record platforms](/demand/global-en/categories/merchant-of-record-platforms)

## How has branded search demand for Paddle changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Paddle worldwide fell from 590 to 480.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among merchant of record platforms worldwide held steady, from 0.08% to 0.05%.

## How did search popularity change for merchant of record platforms worldwide in August 2026?

- Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.
- Estimated monthly branded searches for Gumroad worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.
- Estimated monthly branded searches for Digital River worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Paddle worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
- Estimated monthly branded searches for FastSpring worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Merchant of record platforms | 590 | 0.08% | 5 |
| Nov 2025 | Merchant of record platforms | 480 | 0.06% | 5 |
| Dec 2025 | Merchant of record platforms | 480 | 0.05% | 5 |
| Jan 2026 | Merchant of record platforms | 590 | 0.05% | 5 |
| Feb 2026 | Merchant of record platforms | 590 | 0.06% | 5 |
| Mar 2026 | Merchant of record platforms | 590 | 0.06% | 5 |
| Apr 2026 | Merchant of record platforms | 590 | 0.06% | 5 |
| May 2026 | Merchant of record platforms | 590 | 0.06% | 5 |
| Jun 2026 | Merchant of record platforms | 590 | 0.06% | 5 |
| Jul 2026 | Merchant of record platforms | 590 | 0.06% | 5 |
| Aug 2026 | Merchant of record platforms | 480 | 0.05% | 5 |
| Sep 2026 | Merchant of record platforms | — | — | — |

## How is Paddle measured?

Brandwave collects information about searches that people make online using Paddle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “paddle billing”

## Which merchant of record platforms compete with Paddle?

- [Gumroad](/demand/global-en/brands/gumroad): Head-to-head: /demand/global-en/compare/gumroad-vs-paddle
- [Lemon Squeezy](/demand/global-en/brands/lemon-squeezy): Head-to-head: /demand/global-en/compare/lemon-squeezy-vs-paddle
- [FastSpring](/demand/global-en/brands/fastspring): Head-to-head: /demand/global-en/compare/fastspring-vs-paddle
- [Digital River](/demand/global-en/brands/digital-river): Head-to-head: /demand/global-en/compare/digital-river-vs-paddle

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Paddle: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/paddle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/paddle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.