--- title: "PackIt: search popularity worldwide" description: "PackIt makes freezable lunch bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/packit" publisher: "Brandwave" --- # PackIt: search popularity worldwide PackIt makes freezable lunch bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PackIt - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among lunch bag brands**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lunch bag brands | 6 | 1.8% | 18.4K | | Lunch cooler brands | 2 | 10.5% | 18.4K | - [Lunch bag brands](/demand/global-en/categories/lunch-bag-brands) - [Lunch cooler brands](/demand/global-en/categories/lunch-cooler-brands) ## Top lunch bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PackIt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PackIt is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carhartt | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Hydro Flask | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Bentgo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | PackIt | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | YETI | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lifewit | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | JanSport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herschel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lunch bag brands - Asked ChatGPT "Which lunch bag brand should I buy?": 1. Bentgo, 2. Carhartt, 3. PackIt, 4. YETI, 5. Lifewit - Asked ChatGPT "What are the best lunch bag brands?": 1. PackIt, 2. Hydro Flask, 3. YETI, 4. Bentgo - Asked ChatGPT "What's the best lunch bag brand for everyday lunches?": 1. Hydro Flask, 2. Carhartt, 3. PackIt, 4. Lifewit - Searched Google, AI Overview "best lunch bag": 1. Bentgo, 2. Carhartt, 3. Hydro Flask, 4. Lifewit - Searched Google, AI Overview "insulated lunch bag": 1. YETI Not named in any answer: JanSport and Herschel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for PackIt changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PackIt worldwide rose from 17.2K to 18.4K. - Across the 12 months ending September 2026, PackIt’s share of searches among lunch bag brands worldwide held steady, from 1.7% to 1.8%. - Across the 12 months ending September 2026, PackIt’s share of searches among lunch cooler brands worldwide decreased from 13.6% to 10.5%. - Across the 12 months ending September 2026, PackIt’s share of searches among lunch cooler brands worldwide peaked at 17.8% in January 2026 and was lowest at 6.8% in May 2026. ## How did search popularity change for lunch bag brands worldwide in September 2026? - In September 2026, Hydro Flask gained share of searches among lunch bag brands worldwide, from 35.6% to 44.8%. - In September 2026, Herschel gained share of searches among lunch bag brands worldwide, from 15.2% to 19.1%. - In September 2026, YETI gained share of searches among lunch bag brands worldwide, from 6.2% to 7.8%. - In September 2026, JanSport lost share of searches among lunch bag brands worldwide, from 35.6% to 20%. - Bentgo’s share of searches among lunch bag brands worldwide has gained ground for 3 months in a row, from 3.9% to 6% in September 2026. - Estimated monthly branded searches for Lifewit worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026. ## How did search popularity change for lunch cooler brands worldwide in September 2026? - In September 2026, Igloo gained share of searches among lunch cooler brands worldwide, from 81.2% to 83.3%. - In September 2026, PackIt lost share of searches among lunch cooler brands worldwide, from 11.6% to 10.5%. - In September 2026, Hydro Flask lost share of searches among lunch cooler brands worldwide, from 4.9% to 4.1%. - Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lunch bag brands | 17.2K | 1.7% | 6 | | Nov 2025 | Lunch bag brands | 17.2K | 1.5% | 6 | | Dec 2025 | Lunch bag brands | 18.4K | 1.5% | 6 | | Jan 2026 | Lunch bag brands | 17.7K | 1.6% | 6 | | Feb 2026 | Lunch bag brands | 15.7K | 1.6% | 6 | | Mar 2026 | Lunch bag brands | 18.4K | 2% | 6 | | Apr 2026 | Lunch bag brands | 17.2K | 2% | 6 | | May 2026 | Lunch bag brands | 17.2K | 1.9% | 6 | | Jun 2026 | Lunch bag brands | 19.2K | 1.9% | 6 | | Jul 2026 | Lunch bag brands | 23.5K | 1.5% | 7 | | Aug 2026 | Lunch bag brands | 26.2K | 1.4% | 6 | | Sep 2026 | Lunch bag brands | 18.4K | 1.8% | 6 | | Oct 2025 | Lunch cooler brands | 17.2K | 13.6% | 2 | | Nov 2025 | Lunch cooler brands | 17.2K | 15.5% | 2 | | Dec 2025 | Lunch cooler brands | 18.4K | 15.8% | 2 | | Jan 2026 | Lunch cooler brands | 17.7K | 17.8% | 2 | | Feb 2026 | Lunch cooler brands | 15.7K | 16.7% | 2 | | Mar 2026 | Lunch cooler brands | 18.4K | 12% | 2 | | Apr 2026 | Lunch cooler brands | 17.2K | 7.1% | 2 | | May 2026 | Lunch cooler brands | 17.2K | 6.8% | 2 | | Jun 2026 | Lunch cooler brands | 19.2K | 7% | 2 | | Jul 2026 | Lunch cooler brands | 23.5K | 7.9% | 3 | | Aug 2026 | Lunch cooler brands | 26.2K | 11.6% | 2 | | Sep 2026 | Lunch cooler brands | 18.4K | 10.5% | 2 | ## How are PackIt’s branded searches counted? Brandwave collects information about searches that people make online using PackIt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “packit” - “packit lunch bag” ## Which lunch bag brands compete with PackIt? - [Hydro Flask](/demand/global-en/brands/hydro-flask) - [JanSport](/demand/global-en/brands/jansport) - [Herschel](/demand/global-en/brands/herschel): Head-to-head: /demand/global-en/compare/herschel-vs-packit - [YETI](/demand/global-en/brands/yeti): Head-to-head: /demand/global-en/compare/packit-vs-yeti - [Bentgo](/demand/global-en/brands/bentgo): Head-to-head: /demand/global-en/compare/bentgo-vs-packit - [Lifewit](/demand/global-en/brands/lifewit): Head-to-head: /demand/global-en/compare/lifewit-vs-packit - [Carhartt](/demand/global-en/brands/carhartt): Head-to-head: /demand/global-en/compare/carhartt-vs-packit ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PackIt: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/packit This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/packit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.