---
title: "Pace: search popularity and Share of Search worldwide"
description: "Pace is salsa brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pace"
publisher: "Brandwave"
---

# Pace: search popularity and Share of Search worldwide

Pace is salsa brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pace
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among salsa brands**: 17.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Salsa brands | 3 | 17.7% | 368K |

- [Salsa brands](/demand/global-en/categories/salsa-brands)

## How has branded search demand for Pace changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pace worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide decreased from 22.3% to 17.7%.
- Across the 11 months ending August 2026, Pace’s estimated Share of Search among salsa brands worldwide peaked at 22.3% in October 2025 and was lowest at 16.2% in June 2026.

## How did search popularity change for salsa brands worldwide in August 2026?

- In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%.
- In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%.
- In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%.
- Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salsa brands | 450K | 22.3% | 3 |
| Nov 2025 | Salsa brands | 368K | 19.2% | 3 |
| Dec 2025 | Salsa brands | 368K | 19.2% | 3 |
| Jan 2026 | Salsa brands | 450K | 22.3% | 3 |
| Feb 2026 | Salsa brands | 301K | 17.2% | 3 |
| Mar 2026 | Salsa brands | 368K | 19% | 3 |
| Apr 2026 | Salsa brands | 368K | 19.1% | 3 |
| May 2026 | Salsa brands | 368K | 19.1% | 3 |
| Jun 2026 | Salsa brands | 301K | 16.2% | 3 |
| Jul 2026 | Salsa brands | 368K | 19.1% | 3 |
| Aug 2026 | Salsa brands | 368K | 17.7% | 3 |
| Sep 2026 | Salsa brands | — | — | — |

## How is Pace measured?

Brandwave collects information about searches that people make online using Pace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pace”

## Which salsa brands compete with Pace?

- [Doritos](/demand/global-en/brands/doritos): Head-to-head: /demand/global-en/compare/doritos-vs-pace
- [Santa Maria](/demand/global-en/brands/santa-maria): Head-to-head: /demand/global-en/compare/pace-vs-santa-maria
- [Old El Paso](/demand/global-en/brands/old-el-paso): Head-to-head: /demand/global-en/compare/old-el-paso-vs-pace
- [Newman's Own](/demand/global-en/brands/newmans-own): Head-to-head: /demand/global-en/compare/newmans-own-vs-pace
- [Chi-Chi's](/demand/global-en/brands/chi-chis): Head-to-head: /demand/global-en/compare/chi-chis-vs-pace

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pace: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.