---
title: "OZtrail: search popularity and Share of Search worldwide"
description: "OZtrail makes camping gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/oztrail"
publisher: "Brandwave"
---

# OZtrail: search popularity and Share of Search worldwide

OZtrail makes camping gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OZtrail
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among camping chair brands**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Camping chair brands | 4 | 1.2% | 12.1K |

- [Camping chair brands](/demand/global-en/categories/camping-chair-brands)

## How has branded search demand for OZtrail changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OZtrail worldwide fell from 14.8K to 12.1K.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping chair brands worldwide decreased from 1.8% to 1.2%.
- Across the 11 months ending August 2026, OZtrail’s estimated Share of Search among camping chair brands worldwide peaked at 2.1% in January 2026 and was lowest at 0.76% in June 2026.

## How did search popularity change for camping chair brands worldwide in August 2026?

- In August 2026, Kathmandu gained estimated Share of Search among camping chair brands worldwide, from 76.6% to 79.1%.
- In August 2026, Macpac lost estimated Share of Search among camping chair brands worldwide, from 18.7% to 15.9%.
- Coleman’s estimated Share of Search among camping chair brands worldwide has gained ground for 3 months in a row, from 3.1% to 3.9% in August 2026.
- Estimated monthly branded searches for Wanderer worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
- Estimated monthly branded searches for OZtrail worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Camping chair brands | 14.8K | 1.8% | 4 |
| Nov 2025 | Camping chair brands | 18.1K | 1.7% | 4 |
| Dec 2025 | Camping chair brands | 18.1K | 1.7% | 4 |
| Jan 2026 | Camping chair brands | 18.1K | 2.1% | 4 |
| Feb 2026 | Camping chair brands | 9.9K | 1.4% | 4 |
| Mar 2026 | Camping chair brands | 12.1K | 1.2% | 4 |
| Apr 2026 | Camping chair brands | 12.1K | 1.1% | 4 |
| May 2026 | Camping chair brands | 12.1K | 1.1% | 4 |
| Jun 2026 | Camping chair brands | 9.9K | 0.76% | 4 |
| Jul 2026 | Camping chair brands | 9.9K | 0.92% | 4 |
| Aug 2026 | Camping chair brands | 12.1K | 1.2% | 4 |
| Sep 2026 | Camping chair brands | — | — | — |

## How is OZtrail measured?

Brandwave collects information about searches that people make online using OZtrail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oztrail”

## Which camping chair brands compete with OZtrail?

- [Kathmandu](/demand/global-en/brands/kathmandu): Head-to-head: /demand/global-en/compare/kathmandu-vs-oztrail
- [Macpac](/demand/global-en/brands/macpac): Head-to-head: /demand/global-en/compare/macpac-vs-oztrail
- [Coleman](/demand/global-en/brands/coleman): Head-to-head: /demand/global-en/compare/coleman-vs-oztrail
- [Wanderer](/demand/global-en/brands/wanderer): Head-to-head: /demand/global-en/compare/oztrail-vs-wanderer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OZtrail: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/oztrail

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oztrail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.