--- title: "Oyster Bay: search popularity worldwide" description: "Oyster Bay is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/oyster-bay" publisher: "Brandwave" --- # Oyster Bay: search popularity worldwide Oyster Bay is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oyster Bay - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among wine brands**: 18.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wine brands | 3 | 18.5% | 90.5K | | Pinot Grigio brands | 2 | 30.6% | 90.5K | - [Wine brands](/demand/global-en/categories/wine-brands) - [Pinot Grigio brands](/demand/global-en/categories/pinot-grigio-brands) ## How has branded search demand for Oyster Bay changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oyster Bay worldwide held steady at 90.5K. - Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among wine brands worldwide decreased from 20.4% to 18.5%. - Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among wine brands worldwide peaked at 31.9% in November 2025 and was lowest at 18.3% in February 2026. - Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among pinot Grigio brands worldwide decreased from 32.9% to 30.6%. - Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among pinot Grigio brands worldwide peaked at 47.3% in November 2025 and was lowest at 30.6% in February 2026. ## How did search popularity change for wine brands worldwide in September 2026? - In September 2026, Saint Clair gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%. - In September 2026, Villa Maria gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%. - In September 2026, Oyster Bay lost estimated Share of Search among wine brands worldwide, from 21.5% to 18.5%. - In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%. - Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## How did search popularity change for pinot Grigio brands worldwide in September 2026? - In September 2026, Villa Maria gained estimated Share of Search among pinot Grigio brands worldwide, from 51.7% to 55.8%. - In September 2026, Giesen gained estimated Share of Search among pinot Grigio brands worldwide, from 7% to 7.5%. - In September 2026, Oyster Bay lost estimated Share of Search among pinot Grigio brands worldwide, from 34.4% to 30.6%. - In September 2026, Kim Crawford lost estimated Share of Search among pinot Grigio brands worldwide, from 7% to 6.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wine brands | 90.5K | 20.4% | 3 | | Nov 2025 | Wine brands | 165K | 31.9% | 1 | | Dec 2025 | Wine brands | 135K | 28.5% | 1 | | Jan 2026 | Wine brands | 110K | 24.7% | 3 | | Feb 2026 | Wine brands | 74K | 18.3% | 3 | | Mar 2026 | Wine brands | 90.5K | 21.3% | 3 | | Apr 2026 | Wine brands | 90.5K | 19.6% | 3 | | May 2026 | Wine brands | 110K | 22.8% | 3 | | Jun 2026 | Wine brands | 90.5K | 19.9% | 3 | | Jul 2026 | Wine brands | 110K | 21.7% | 3 | | Aug 2026 | Wine brands | 110K | 21.5% | 3 | | Sep 2026 | Wine brands | 90.5K | 18.5% | 3 | | Oct 2025 | Pinot Grigio brands | 90.5K | 32.9% | 2 | | Nov 2025 | Pinot Grigio brands | 165K | 47.3% | 1 | | Dec 2025 | Pinot Grigio brands | 135K | 40.9% | 1 | | Jan 2026 | Pinot Grigio brands | 110K | 39.6% | 2 | | Feb 2026 | Pinot Grigio brands | 74K | 30.6% | 2 | | Mar 2026 | Pinot Grigio brands | 90.5K | 34.5% | 2 | | Apr 2026 | Pinot Grigio brands | 90.5K | 34.5% | 2 | | May 2026 | Pinot Grigio brands | 110K | 34.9% | 2 | | Jun 2026 | Pinot Grigio brands | 90.5K | 30.9% | 2 | | Jul 2026 | Pinot Grigio brands | 110K | 34.9% | 2 | | Aug 2026 | Pinot Grigio brands | 110K | 34.4% | 2 | | Sep 2026 | Pinot Grigio brands | 90.5K | 30.6% | 2 | ## How is Oyster Bay measured? Brandwave collects information about searches that people make online using Oyster Bay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oyster bay” ## Which wine brands compete with Oyster Bay? - [Saint Clair](/demand/global-en/brands/saint-clair): Head-to-head: /demand/global-en/compare/oyster-bay-vs-saint-clair - [Villa Maria](/demand/global-en/brands/villa-maria): Head-to-head: /demand/global-en/compare/oyster-bay-vs-villa-maria - [Mud House](/demand/global-en/brands/mud-house): Head-to-head: /demand/global-en/compare/mud-house-vs-oyster-bay - [Giesen](/demand/global-en/brands/giesen): Head-to-head: /demand/global-en/compare/giesen-vs-oyster-bay - [Kim Crawford](/demand/global-en/brands/kim-crawford): Head-to-head: /demand/global-en/compare/kim-crawford-vs-oyster-bay ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oyster Bay: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/oyster-bay This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oyster-bay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.