--- title: "Oxo: search popularity and Share of Search worldwide" description: "Oxo makes soup or stock sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/oxo" publisher: "Brandwave" --- # Oxo: search popularity and Share of Search worldwide Oxo makes soup or stock sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oxo - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bbq tool brands**: 0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bbq tool brands | 6 | 0.01% | 260 | | Food storage container brands | 6 | 0.01% | 260 | | Kitchen scale brands | 5 | 0.02% | 260 | | Kitchen timer brands | 6 | 0.02% | 260 | | Soap dispenser brands | 6 | 0.03% | 260 | | Stock cubes | 6 | 0.03% | 260 | | Toilet brush brands | 5 | 0.09% | 260 | | Cutting boards | 6 | 0.15% | 260 | - [Bbq tool brands](/demand/global-en/categories/bbq-tool-brands) - [Food storage container brands](/demand/global-en/categories/food-storage-container-brands) - [Kitchen scale brands](/demand/global-en/categories/kitchen-scale-brands) - [Kitchen timer brands](/demand/global-en/categories/kitchen-timer-brands) - [Soap dispenser brands](/demand/global-en/categories/soap-dispenser-brands) - [Stock cubes](/demand/global-en/categories/stock-cubes) - [Toilet brush brands](/demand/global-en/categories/toilet-brush-brands) - [Cutting boards](/demand/global-en/categories/cutting-boards) ## How has branded search demand for Oxo changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Oxo worldwide held steady at 260. - Across the 11 months ending August 2026, Oxo’s estimated Share of Search among bbq tool brands worldwide held steady, from <0.01% to 0.01%. - Across the 11 months ending August 2026, Oxo’s estimated Share of Search among food storage container brands worldwide held steady at 0.01%. - Across the 11 months ending August 2026, Oxo’s estimated Share of Search among kitchen scale brands worldwide held steady, from 0.01% to 0.02%. - Across the 11 months ending August 2026, Oxo’s estimated Share of Search among kitchen timer brands worldwide held steady at 0.02%. - Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soap dispenser brands worldwide held steady at 0.03%. - Across the 11 months ending August 2026, Oxo’s estimated Share of Search among stock cubes worldwide held steady at 0.03%. - Across the 11 months ending August 2026, Oxo’s estimated Share of Search among toilet brush brands worldwide held steady, from 0.1% to 0.09%. - Across the 11 months ending August 2026, Oxo’s estimated Share of Search among cutting boards worldwide held steady at 0.15%. ## How did search popularity change for bbq tool brands worldwide in August 2026? - In August 2026, Weber lost estimated Share of Search among bbq tool brands worldwide, from 5.4% to 4.5%. - KitchenAid’s estimated Share of Search among bbq tool brands worldwide has gained ground for 3 months in a row, from 28.5% to 33.4% in August 2026. - In August 2026, Traeger rose from 5th to 4th among bbq tool brands worldwide. - Estimated monthly branded searches for Napoleon worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026. ## How did search popularity change for food storage container brands worldwide in August 2026? - Estimated monthly branded searches for Pyrex worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. - Estimated monthly branded searches for Sistema worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. ## How did search popularity change for kitchen scale brands worldwide in August 2026? - KitchenAid’s estimated Share of Search among kitchen scale brands worldwide has lost ground for 3 months in a row, from 50.6% to 48.3% in August 2026. - Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. ## How did search popularity change for kitchen timer brands worldwide in August 2026? - In August 2026, Joseph Joseph gained estimated Share of Search among kitchen timer brands worldwide, from 9.7% to 11.6%. - In August 2026, KitchenAid lost estimated Share of Search among kitchen timer brands worldwide, from 72.9% to 71%. - Estimated monthly branded searches for ThermoWorks worldwide rose 49.1% over 11 measured months, from 22.2K to 33.1K in August 2026. - Estimated monthly branded searches for CDN worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for soap dispenser brands worldwide in August 2026? - In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%. - In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%. - In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%. - In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%. - Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026. ## How did search popularity change for stock cubes worldwide in August 2026? - In August 2026, Maggi gained estimated Share of Search among stock cubes worldwide, from 50.7% to 55.7%. - In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 33.9% to 30.4%. - In August 2026, Knorr lost estimated Share of Search among stock cubes worldwide, from 15.2% to 13.6%. - Estimated monthly branded searches for Massel worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026. - Estimated monthly branded searches for Bovril worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026. ## How did search popularity change for toilet brush brands worldwide in August 2026? - Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide has gained ground for 3 months in a row, from 43.9% to 46.8% in August 2026. - Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026. - Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. ## How did search popularity change for cutting boards worldwide in August 2026? - In August 2026, Joseph Joseph gained estimated Share of Search among cutting boards worldwide, from 72.7% to 76.6%. - In August 2026, Epicurean lost estimated Share of Search among cutting boards worldwide, from 21.9% to 18.8%. - In August 2026, John Boos lost estimated Share of Search among cutting boards worldwide, from 4.4% to 3.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bbq tool brands | 260 | <0.01% | 6 | | Nov 2025 | Bbq tool brands | 320 | <0.01% | 6 | | Dec 2025 | Bbq tool brands | 320 | <0.01% | 6 | | Jan 2026 | Bbq tool brands | 590 | 0.02% | 6 | | Feb 2026 | Bbq tool brands | 260 | <0.01% | 6 | | Mar 2026 | Bbq tool brands | 260 | <0.01% | 6 | | Apr 2026 | Bbq tool brands | 260 | <0.01% | 6 | | May 2026 | Bbq tool brands | 320 | 0.01% | 6 | | Jun 2026 | Bbq tool brands | 260 | 0.01% | 6 | | Jul 2026 | Bbq tool brands | 260 | 0.01% | 6 | | Aug 2026 | Bbq tool brands | 260 | 0.01% | 6 | | Sep 2026 | Bbq tool brands | — | — | — | | Oct 2025 | Food storage container brands | 260 | 0.01% | 6 | | Nov 2025 | Food storage container brands | 320 | 0.02% | 6 | | Dec 2025 | Food storage container brands | 320 | 0.02% | 6 | | Jan 2026 | Food storage container brands | 590 | 0.03% | 6 | | Feb 2026 | Food storage container brands | 260 | 0.01% | 6 | | Mar 2026 | Food storage container brands | 260 | 0.01% | 6 | | Apr 2026 | Food storage container brands | 260 | 0.02% | 6 | | May 2026 | Food storage container brands | 320 | 0.02% | 6 | | Jun 2026 | Food storage container brands | 260 | 0.02% | 6 | | Jul 2026 | Food storage container brands | 260 | 0.02% | 6 | | Aug 2026 | Food storage container brands | 260 | 0.01% | 6 | | Sep 2026 | Food storage container brands | — | — | — | | Oct 2025 | Kitchen scale brands | 260 | 0.01% | 5 | | Nov 2025 | Kitchen scale brands | 320 | <0.01% | 5 | | Dec 2025 | Kitchen scale brands | 320 | <0.01% | 5 | | Jan 2026 | Kitchen scale brands | 590 | 0.03% | 5 | | Feb 2026 | Kitchen scale brands | 260 | 0.01% | 5 | | Mar 2026 | Kitchen scale brands | 260 | 0.01% | 5 | | Apr 2026 | Kitchen scale brands | 260 | 0.01% | 5 | | May 2026 | Kitchen scale brands | 320 | 0.02% | 5 | | Jun 2026 | Kitchen scale brands | 260 | 0.02% | 5 | | Jul 2026 | Kitchen scale brands | 260 | 0.02% | 5 | | Aug 2026 | Kitchen scale brands | 260 | 0.02% | 5 | | Sep 2026 | Kitchen scale brands | — | — | — | | Oct 2025 | Kitchen timer brands | 260 | 0.02% | 6 | | Nov 2025 | Kitchen timer brands | 320 | 0.01% | 6 | | Dec 2025 | Kitchen timer brands | 320 | 0.01% | 6 | | Jan 2026 | Kitchen timer brands | 590 | 0.04% | 6 | | Feb 2026 | Kitchen timer brands | 260 | 0.02% | 6 | | Mar 2026 | Kitchen timer brands | 260 | 0.02% | 6 | | Apr 2026 | Kitchen timer brands | 260 | 0.02% | 6 | | May 2026 | Kitchen timer brands | 320 | 0.03% | 6 | | Jun 2026 | Kitchen timer brands | 260 | 0.02% | 6 | | Jul 2026 | Kitchen timer brands | 260 | 0.02% | 6 | | Aug 2026 | Kitchen timer brands | 260 | 0.02% | 6 | | Sep 2026 | Kitchen timer brands | — | — | — | | Oct 2025 | Soap dispenser brands | 260 | 0.03% | 6 | | Nov 2025 | Soap dispenser brands | 320 | 0.03% | 6 | | Dec 2025 | Soap dispenser brands | 320 | 0.04% | 6 | | Jan 2026 | Soap dispenser brands | 590 | 0.06% | 6 | | Feb 2026 | Soap dispenser brands | 260 | 0.03% | 6 | | Mar 2026 | Soap dispenser brands | 260 | 0.03% | 6 | | Apr 2026 | Soap dispenser brands | 260 | 0.03% | 6 | | May 2026 | Soap dispenser brands | 320 | 0.02% | 6 | | Jun 2026 | Soap dispenser brands | 260 | 0.04% | 6 | | Jul 2026 | Soap dispenser brands | 260 | 0.04% | 6 | | Aug 2026 | Soap dispenser brands | 260 | 0.03% | 6 | | Sep 2026 | Soap dispenser brands | — | — | — | | Oct 2025 | Stock cubes | 260 | 0.03% | 6 | | Nov 2025 | Stock cubes | 320 | 0.02% | 6 | | Dec 2025 | Stock cubes | 320 | 0.04% | 6 | | Jan 2026 | Stock cubes | 590 | 0.07% | 5 | | Feb 2026 | Stock cubes | 260 | 0.04% | 6 | | Mar 2026 | Stock cubes | 260 | 0.03% | 6 | | Apr 2026 | Stock cubes | 260 | 0.04% | 6 | | May 2026 | Stock cubes | 320 | 0.04% | 6 | | Jun 2026 | Stock cubes | 260 | 0.04% | 6 | | Jul 2026 | Stock cubes | 260 | 0.04% | 6 | | Aug 2026 | Stock cubes | 260 | 0.03% | 6 | | Sep 2026 | Stock cubes | — | — | — | | Oct 2025 | Toilet brush brands | 260 | 0.1% | 5 | | Nov 2025 | Toilet brush brands | 320 | 0.11% | 5 | | Dec 2025 | Toilet brush brands | 320 | 0.11% | 5 | | Jan 2026 | Toilet brush brands | 590 | 0.19% | 5 | | Feb 2026 | Toilet brush brands | 260 | 0.1% | 6 | | Mar 2026 | Toilet brush brands | 260 | 0.1% | 5 | | Apr 2026 | Toilet brush brands | 260 | 0.1% | 5 | | May 2026 | Toilet brush brands | 320 | 0.13% | 5 | | Jun 2026 | Toilet brush brands | 260 | 0.11% | 5 | | Jul 2026 | Toilet brush brands | 260 | 0.11% | 5 | | Aug 2026 | Toilet brush brands | 260 | 0.09% | 5 | | Sep 2026 | Toilet brush brands | — | — | — | | Oct 2025 | Cutting boards | 260 | 0.15% | 6 | | Nov 2025 | Cutting boards | 320 | 0.14% | 6 | | Dec 2025 | Cutting boards | 320 | 0.13% | 6 | | Jan 2026 | Cutting boards | 590 | 0.26% | 6 | | Feb 2026 | Cutting boards | 260 | 0.15% | 6 | | Mar 2026 | Cutting boards | 260 | 0.15% | 6 | | Apr 2026 | Cutting boards | 260 | 0.15% | 6 | | May 2026 | Cutting boards | 320 | 0.21% | 6 | | Jun 2026 | Cutting boards | 260 | 0.17% | 6 | | Jul 2026 | Cutting boards | 260 | 0.17% | 6 | | Aug 2026 | Cutting boards | 260 | 0.15% | 6 | | Sep 2026 | Cutting boards | — | — | — | ## How is Oxo measured? Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oxo soup” ## Which bbq tool brands compete with Oxo? - [Napoleon](/demand/global-en/brands/napoleon): Head-to-head: /demand/global-en/compare/napoleon-vs-oxo - [KitchenAid](/demand/global-en/brands/kitchenaid): Head-to-head: /demand/global-en/compare/kitchenaid-vs-oxo - [Cuisinart](/demand/global-en/brands/cuisinart): Head-to-head: /demand/global-en/compare/cuisinart-vs-oxo - [Traeger](/demand/global-en/brands/traeger): Head-to-head: /demand/global-en/compare/oxo-vs-traeger - [Weber](/demand/global-en/brands/weber): Head-to-head: /demand/global-en/compare/oxo-vs-weber ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oxo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/oxo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.