--- title: "OXO Stock: search popularity worldwide" description: "A British brand of stock cubes and gravy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/oxo-stock" publisher: "Brandwave" --- # OXO Stock: search popularity worldwide A British brand of stock cubes and gravy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OXO Stock - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among stock cubes**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock cubes | 4 | 1.2% | 11.2K | - [Stock cubes](/demand/global-en/categories/stock-cubes) ## Top stock cubes in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, OXO Stock was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Maggi | 1 of 3 | 0 of 1 | 1 of 4 | | Campbell's | 0 of 3 | 0 of 1 | 0 of 4 | | Knorr | 3 of 3 | 0 of 1 | 3 of 4 | | OXO Stock | 1 of 3 | 0 of 1 | 1 of 4 | | Bovril | 0 of 3 | 0 of 1 | 0 of 4 | | Massel | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about stock cubes - Asked ChatGPT "Which stock cube should I buy?": 1. Knorr - Asked ChatGPT "What are the best stock cube brands?": 1. Knorr, 2. OXO Stock, 3. Maggi - Asked ChatGPT "What's the best stock cube for everyday cooking?": 1. Knorr - Searched Google, AI Overview "stock cubes": named none of the brands we track Not named in any answer: Campbell's, Bovril and Massel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for OXO Stock changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OXO Stock worldwide held steady, from 11.5K to 11.2K. - Across the 12 months ending September 2026, OXO Stock’s share of searches among stock cubes worldwide held steady at 1.2%. ## How did search popularity change for stock cubes worldwide in September 2026? - In September 2026, Campbell's gained share of searches among stock cubes worldwide, from 35.8% to 38.3%. - In September 2026, Maggi lost share of searches among stock cubes worldwide, from 50.4% to 48.4%. - Knorr’s share of searches among stock cubes worldwide has lost ground for 3 months in a row, from 13.6% to 11.8% in September 2026. - Estimated monthly branded searches for Massel worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026. - Estimated monthly branded searches for Bovril worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock cubes | 11.5K | 1.2% | 4 | | Nov 2025 | Stock cubes | 20.3K | 0.98% | 4 | | Dec 2025 | Stock cubes | 13.7K | 1.3% | 4 | | Jan 2026 | Stock cubes | 14K | 1.4% | 4 | | Feb 2026 | Stock cubes | 11.2K | 1.3% | 4 | | Mar 2026 | Stock cubes | 9.7K | 1% | 4 | | Apr 2026 | Stock cubes | 11.5K | 1.4% | 4 | | May 2026 | Stock cubes | 9.4K | 1% | 4 | | Jun 2026 | Stock cubes | 7.7K | 0.96% | 4 | | Jul 2026 | Stock cubes | 9.2K | 1.1% | 4 | | Aug 2026 | Stock cubes | 11.2K | 1.2% | 4 | | Sep 2026 | Stock cubes | 11.2K | 1.2% | 4 | ## How are OXO Stock’s branded searches counted? Brandwave collects information about searches that people make online using OXO Stock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oxo cubes” - “oxo soup” - “oxo stock cubes” ## Which stock cubes compete with OXO Stock? - [Maggi](/demand/global-en/brands/maggi): Head-to-head: /demand/global-en/compare/maggi-vs-oxo-stock - [Campbell's](/demand/global-en/brands/campbells): Head-to-head: /demand/global-en/compare/campbells-vs-oxo-stock - [Knorr](/demand/global-en/brands/knorr): Head-to-head: /demand/global-en/compare/knorr-vs-oxo-stock - [Bovril](/demand/global-en/brands/bovril): Head-to-head: /demand/global-en/compare/bovril-vs-oxo-stock - [Massel](/demand/global-en/brands/massel): Head-to-head: /demand/global-en/compare/massel-vs-oxo-stock ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OXO Stock: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/oxo-stock This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oxo-stock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.