--- title: "How popular is OWYN? Searches and AI answers worldwide" description: "OWYN makes plant-based protein shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/owyn" publisher: "Brandwave" --- # How popular is OWYN? Searches and AI answers worldwide OWYN makes plant-based protein shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OWYN - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among protein shake brands**: 6.8% ## Where does OWYN compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Protein shake brands | 5 | 6.8% | 60.5K | - [Protein shake brands](/demand/global-en/categories/protein-shake-brands) ## Top protein shake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OWYN appeared in all five answers. OWYN is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fairlife | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Premier Protein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OWYN | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Koia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Muscle Milk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oikos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orgain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slate Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein shake brands - Asked ChatGPT "Which protein shake should I buy?": 1. Fairlife, 2. Premier Protein, 3. OWYN - Asked ChatGPT "What are the best ready-to-drink protein shakes?": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia, 5. Muscle Milk - Asked ChatGPT "What's the best protein shake for weight loss?": 1. Fairlife, 2. Quest Nutrition, 3. OWYN - Searched Google, AI Overview "protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia - Searched Google, AI Overview "best protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN Not named in any answer: Ensure, Oikos, Orgain and Slate Milk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for OWYN changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for OWYN worldwide rose from 40.5K to 60.5K. - Across the 12 months ending October 2026, OWYN’s share of searches among protein shake brands worldwide peaked at 9.9% in March 2026 and was lowest at 6.1% in September 2026. - Across the 12 months ending October 2026, OWYN rose from 6th to 5th among protein shake brands worldwide. ## How did search popularity change for protein shake brands worldwide in October 2026? - In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches. - In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches. - In October 2026, Premier Protein gained share of searches among protein shake brands worldwide, from 20.4% to 22.6%. - In October 2026, Quest Nutrition gained share of searches among protein shake brands worldwide, from 2.8% to 3.4%. - In October 2026, Fairlife lost share of searches among protein shake brands worldwide, from 40.5% to 37.5%. - In October 2026, Oikos lost share of searches among protein shake brands worldwide, from 9.1% to 8.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Protein shake brands | 40.5K | 7.2% | 6 | | Dec 2025 | Protein shake brands | 40.5K | 7.3% | 6 | | Jan 2026 | Protein shake brands | 74K | 8.2% | 4 | | Feb 2026 | Protein shake brands | 60.5K | 7.6% | 5 | | Mar 2026 | Protein shake brands | 90.5K | 9.9% | 4 | | Apr 2026 | Protein shake brands | 60.5K | 7.9% | 4 | | May 2026 | Protein shake brands | 60.5K | 7.2% | 4 | | Jun 2026 | Protein shake brands | 60.5K | 6.3% | 5 | | Jul 2026 | Protein shake brands | 60.5K | 6.4% | 5 | | Aug 2026 | Protein shake brands | 60.5K | 6.4% | 6 | | Sep 2026 | Protein shake brands | 49.5K | 6.1% | 6 | | Oct 2026 | Protein shake brands | 60.5K | 6.8% | 5 | ## How are OWYN’s branded searches counted? Brandwave collects information about searches that people make online using OWYN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “owyn protein shake” ## Which protein shake brands compete with OWYN? - [Fairlife](/demand/global-en/brands/fairlife) - [Premier Protein](/demand/global-en/brands/premier-protein): Head-to-head: /demand/global-en/compare/owyn-vs-premier-protein - [Ensure](/demand/global-en/brands/ensure): Head-to-head: /demand/global-en/compare/ensure-vs-owyn - [Oikos](/demand/global-en/brands/oikos): Head-to-head: /demand/global-en/compare/oikos-vs-owyn - [Muscle Milk](/demand/global-en/brands/muscle-milk): Head-to-head: /demand/global-en/compare/muscle-milk-vs-owyn - [Orgain](/demand/global-en/brands/orgain): Head-to-head: /demand/global-en/compare/orgain-vs-owyn - [Quest Nutrition](/demand/global-en/brands/quest-nutrition) - [Koia](/demand/global-en/brands/koia) - [Slate Milk](/demand/global-en/brands/slate-milk) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is OWYN? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/owyn This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/owyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.