--- title: "ZAP: search popularity worldwide" description: "ZAP is an open source web application security scanner. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/owasp-zap" publisher: "Brandwave" --- # ZAP: search popularity worldwide ZAP is an open source web application security scanner. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ZAP - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among penetration testing platforms**: 5.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Penetration testing platforms | 4 | 5.1% | 51.9K | | Vulnerability scanning tools | 4 | 12.8% | 49.5K | - [Penetration testing platforms](/demand/global-en/categories/penetration-testing-platforms) - [Vulnerability scanning tools](/demand/global-en/categories/vulnerability-scanning-tools) ## Top penetration testing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ZAP appeared in all five answers. ZAP is the fourth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Burp Suite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kali Linux | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Metasploit | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | ZAP | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tenable | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Nmap | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Horizon3.ai | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Pentera | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Intruder | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Cobalt | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Astra Security | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about penetration testing platforms - Asked ChatGPT "Which penetration testing platform should I use?": 1. Kali Linux, 2. Burp Suite, 3. ZAP, 4. Pentera - Asked ChatGPT "What are the best penetration testing platforms?": 1. Kali Linux, 2. Burp Suite, 3. Metasploit, 4. Nmap, 5. ZAP, 6. Tenable, 7. Cobalt - Asked ChatGPT "What's the best penetration testing platform for security weaknesses?": 1. Burp Suite, 2. Metasploit, 3. Tenable, 4. ZAP, 5. Horizon3.ai - Searched Google, AI Overview "penetration testing software": 1. Burp Suite, 2. Kali Linux, 3. Metasploit, 4. Nmap, 5. Horizon3.ai, 6. Pentera, 7. Intruder, 8. ZAP - Searched Google, AI Overview "security testing tools": 1. ZAP, 2. Burp Suite, 3. Tenable, 4. Metasploit, 5. Nmap Not named in any answer: Astra Security. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for ZAP changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ZAP worldwide held steady, from 52.4K to 51.9K. - Across the 12 months ending September 2026, ZAP’s share of searches among penetration testing platforms worldwide increased from 4.3% to 5.1%. - Across the 12 months ending September 2026, ZAP’s share of searches among penetration testing platforms worldwide peaked at 6% in June 2026 and was lowest at 4.2% in February 2026. - Across the 12 months ending September 2026, ZAP rose from 6th to 4th among penetration testing platforms worldwide. - Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanning tools worldwide increased from 11.7% to 12.8%. - Across the 12 months ending September 2026, ZAP’s share of searches among vulnerability scanning tools worldwide peaked at 14.1% in June 2026 and was lowest at 10.4% in March 2026. ## How did search popularity change for penetration testing platforms worldwide in September 2026? - In September 2026, ZAP overtook Tenable to rank 4th among penetration testing platforms worldwide, with 5.1% of the searches. - In September 2026, Burp Suite gained share of searches among penetration testing platforms worldwide, from 11.2% to 13.3%. - In September 2026, Kali Linux lost share of searches among penetration testing platforms worldwide, from 56% to 54.1%. - In September 2026, Nmap lost share of searches among penetration testing platforms worldwide, from 16.8% to 16.2%. - Tenable’s share of searches among penetration testing platforms worldwide has lost ground for 3 months in a row, from 5.8% to 4.9% in September 2026. - Metasploit’s share of searches among penetration testing platforms worldwide has lost ground for 3 months in a row, from 4.7% to 4% in September 2026. ## How did search popularity change for vulnerability scanning tools worldwide in September 2026? - In September 2026, ZAP overtook Trivy to rank 4th among vulnerability scanning tools worldwide, with 12.8% of the searches. - In September 2026, Burp Suite gained share of searches among vulnerability scanning tools worldwide, from 31.3% to 35%. - In September 2026, Qualys lost share of searches among vulnerability scanning tools worldwide, from 14.1% to 12.8%. - In September 2026, Tenable lost share of searches among vulnerability scanning tools worldwide, from 14.1% to 12.8%. - In September 2026, Trivy lost share of searches among vulnerability scanning tools worldwide, from 11.5% to 10.5%. - In September 2026, Rapid7 lost share of searches among vulnerability scanning tools worldwide, from 9.4% to 8.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Penetration testing platforms | 52.4K | 4.3% | 6 | | Nov 2025 | Penetration testing platforms | 52.4K | 5% | 6 | | Dec 2025 | Penetration testing platforms | 42.9K | 4.2% | 6 | | Jan 2026 | Penetration testing platforms | 43.4K | 4.2% | 6 | | Feb 2026 | Penetration testing platforms | 42.9K | 4.2% | 6 | | Mar 2026 | Penetration testing platforms | 52.4K | 4.9% | 5 | | Apr 2026 | Penetration testing platforms | 51.9K | 5% | 5 | | May 2026 | Penetration testing platforms | 42.4K | 4.6% | 6 | | Jun 2026 | Penetration testing platforms | 51.9K | 6% | 4 | | Jul 2026 | Penetration testing platforms | 42.4K | 4.8% | 5 | | Aug 2026 | Penetration testing platforms | 42.4K | 4.3% | 5 | | Sep 2026 | Penetration testing platforms | 51.9K | 5.1% | 4 | | Oct 2025 | Vulnerability scanning tools | 49.5K | 11.7% | 4 | | Nov 2025 | Vulnerability scanning tools | 49.5K | 11.8% | 4 | | Dec 2025 | Vulnerability scanning tools | 40.5K | 10.8% | 4 | | Jan 2026 | Vulnerability scanning tools | 40.5K | 10.6% | 5 | | Feb 2026 | Vulnerability scanning tools | 40.5K | 10.4% | 5 | | Mar 2026 | Vulnerability scanning tools | 49.5K | 10.4% | 5 | | Apr 2026 | Vulnerability scanning tools | 49.5K | 12.1% | 5 | | May 2026 | Vulnerability scanning tools | 40.5K | 10.9% | 4 | | Jun 2026 | Vulnerability scanning tools | 49.5K | 14.1% | 4 | | Jul 2026 | Vulnerability scanning tools | 40.5K | 11.8% | 4 | | Aug 2026 | Vulnerability scanning tools | 40.5K | 11.5% | 5 | | Sep 2026 | Vulnerability scanning tools | 49.5K | 12.8% | 4 | ## How are ZAP’s branded searches counted? Brandwave collects information about searches that people make online using ZAP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “owasp zap” - “zap proxy” ## Which penetration testing platforms compete with ZAP? - [Kali Linux](/demand/global-en/brands/kali-linux): Head-to-head: /demand/global-en/compare/kali-linux-vs-owasp-zap - [Nmap](/demand/global-en/brands/nmap): Head-to-head: /demand/global-en/compare/nmap-vs-owasp-zap - [Burp Suite](/demand/global-en/brands/burp-suite): Head-to-head: /demand/global-en/compare/burp-suite-vs-owasp-zap - [Tenable](/demand/global-en/brands/tenable): Head-to-head: /demand/global-en/compare/owasp-zap-vs-tenable - [Metasploit](/demand/global-en/brands/metasploit): Head-to-head: /demand/global-en/compare/metasploit-vs-owasp-zap - [Pentera](/demand/global-en/brands/pentera) - [Horizon3.ai](/demand/global-en/brands/horizon3-ai) - [Astra Security](/demand/global-en/brands/astra-security) - [Cobalt](/demand/global-en/brands/cobalt-security) - [Intruder](/demand/global-en/brands/intruder) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ZAP: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/owasp-zap This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/owasp-zap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.