---
title: "Outreach: search popularity and Share of Search worldwide"
description: "A sales execution platform for sequencing, deal management, and forecasting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/outreach"
publisher: "Brandwave"
---

# Outreach: search popularity and Share of Search worldwide

A sales execution platform for sequencing, deal management, and forecasting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Outreach
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cold email and sales engagement platforms**: 0.65%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cold email and sales engagement platforms | 7 | 0.65% | 2.8K |

- [Cold email and sales engagement platforms](/demand/global-en/categories/cold-email-and-sales-engagement-platforms)

## How has branded search demand for Outreach changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Outreach worldwide fell from 3.5K to 2.8K.
- Across the 11 months ending August 2026, Outreach’s estimated Share of Search among cold email and sales engagement platforms worldwide held steady, from 0.86% to 0.65%.

## How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?

- In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%.
- In August 2026, Smartlead gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 8.7% to 9.4%.
- In August 2026, Salesloft gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 6% to 6.5%.
- In August 2026, Instantly gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 7.6% to 8.1%.
- In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 16.7% to 10%.
- Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cold email and sales engagement platforms | 3.5K | 0.86% | 7 |
| Nov 2025 | Cold email and sales engagement platforms | 2.7K | 0.64% | 7 |
| Dec 2025 | Cold email and sales engagement platforms | 2.7K | 0.79% | 7 |
| Jan 2026 | Cold email and sales engagement platforms | 3.2K | 0.78% | 6 |
| Feb 2026 | Cold email and sales engagement platforms | 3.4K | 0.78% | 6 |
| Mar 2026 | Cold email and sales engagement platforms | 4.3K | 0.78% | 6 |
| Apr 2026 | Cold email and sales engagement platforms | 4.8K | 0.79% | 6 |
| May 2026 | Cold email and sales engagement platforms | 3.4K | 0.65% | 6 |
| Jun 2026 | Cold email and sales engagement platforms | 2.9K | 0.64% | 7 |
| Jul 2026 | Cold email and sales engagement platforms | 2.8K | 0.61% | 7 |
| Aug 2026 | Cold email and sales engagement platforms | 2.8K | 0.65% | 7 |
| Sep 2026 | Cold email and sales engagement platforms | — | — | — |

## How is Outreach measured?

Brandwave collects information about searches that people make online using Outreach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “outreach io”
- “outreach io app”
- “outreach io cost”
- “outreach io pricing”
- “outreach sales engagement platform”
- “outreach_io”
- “outreach.io”

## Which cold email and sales engagement platforms compete with Outreach?

- [Apollo.io](/demand/global-en/brands/apollo-io)
- [lemlist](/demand/global-en/brands/lemlist)
- [Smartlead](/demand/global-en/brands/smartlead): Head-to-head: /demand/global-en/compare/outreach-vs-smartlead
- [Instantly](/demand/global-en/brands/instantly): Head-to-head: /demand/global-en/compare/instantly-vs-outreach
- [Salesloft](/demand/global-en/brands/salesloft): Head-to-head: /demand/global-en/compare/outreach-vs-salesloft
- [Reply.io](/demand/global-en/brands/reply-io): Head-to-head: /demand/global-en/compare/outreach-vs-reply-io
- [Woodpecker](/demand/global-en/brands/woodpecker): Head-to-head: /demand/global-en/compare/outreach-vs-woodpecker

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Outreach: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/outreach

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/outreach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.