--- title: "Outlook: search popularity and Share of Search worldwide" description: "Outlook is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/outlook" publisher: "Brandwave" --- # Outlook: search popularity and Share of Search worldwide Outlook is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Outlook - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among calendar apps**: 88% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Calendar apps | 1 | 88% | 68M | - [Calendar apps](/demand/global-en/categories/calendar-apps) ## How has branded search demand for Outlook changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Outlook worldwide fell from 83.1M to 68M. - Across the 11 months ending August 2026, Outlook’s estimated Share of Search among calendar apps worldwide decreased from 89.9% to 88%. - Across the 11 months ending August 2026, Outlook’s estimated Share of Search among calendar apps worldwide peaked at 93% in December 2025 and was lowest at 88% in August 2026. ## How did search popularity change for calendar apps worldwide in August 2026? - In August 2026, Google Calendar gained estimated Share of Search among calendar apps worldwide, from 9.9% to 11.8%. - In August 2026, Outlook lost estimated Share of Search among calendar apps worldwide, from 89.9% to 88%. - In August 2026, Fantastical rose from 5th to 4th among calendar apps worldwide. - In August 2026, Motion fell from 4th to 5th among calendar apps worldwide. - Estimated monthly branded searches for Apple Calendar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Cron worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Calendar apps | 83.1M | 89.9% | 1 | | Nov 2025 | Calendar apps | 83.1M | 91.6% | 1 | | Dec 2025 | Calendar apps | 83.1M | 93% | 1 | | Jan 2026 | Calendar apps | 83.1M | 89.9% | 1 | | Feb 2026 | Calendar apps | 68M | 89.9% | 1 | | Mar 2026 | Calendar apps | 83.1M | 89.9% | 1 | | Apr 2026 | Calendar apps | 83.1M | 91.6% | 1 | | May 2026 | Calendar apps | 83.1M | 91.6% | 1 | | Jun 2026 | Calendar apps | 68M | 89.9% | 1 | | Jul 2026 | Calendar apps | 68M | 89.9% | 1 | | Aug 2026 | Calendar apps | 68M | 88% | 1 | | Sep 2026 | Calendar apps | — | — | — | ## How is Outlook measured? Brandwave collects information about searches that people make online using Outlook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hotmail” ## Which calendar apps compete with Outlook? - [Google Calendar](/demand/global-en/brands/google-calendar): Head-to-head: /demand/global-en/compare/google-calendar-vs-outlook - [Apple Calendar](/demand/global-en/brands/apple-calendar): Head-to-head: /demand/global-en/compare/apple-calendar-vs-outlook - [Fantastical](/demand/global-en/brands/fantastical): Head-to-head: /demand/global-en/compare/fantastical-vs-outlook - [Motion](/demand/global-en/brands/motion): Head-to-head: /demand/global-en/compare/motion-vs-outlook - [Reclaim.ai](/demand/global-en/brands/reclaim): Head-to-head: /demand/global-en/compare/outlook-vs-reclaim - [Cron](/demand/global-en/brands/cron) ## Who owns Outlook? Outlook is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Outlook? Outlook is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide. ## Cite this page Brandwave. "Outlook: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/outlook This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/outlook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.