--- title: "Outerknown: search popularity worldwide" description: "Outerknown is a surf brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/outerknown" publisher: "Brandwave" --- # Outerknown: search popularity worldwide Outerknown is a surf brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Outerknown - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among surf brands**: 0.69% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Surf brands | 8 | 0.69% | 33.1K | - [Surf brands](/demand/global-en/categories/surf-brands) ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outerknown was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Outerknown is the sixth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | O'Neill | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Vissla | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Patagonia | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Outerknown | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Quiksilver | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Xcel | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Florence Marine X | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Volcom | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Roxy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy?": 1. O'Neill, 2. Patagonia, 3. Rip Curl, 4. Xcel, 5. Vissla - Asked ChatGPT "What are the best surf brands?": 1. Rip Curl, 2. Billabong, 3. Vissla, 4. Patagonia, 5. Outerknown, 6. Quiksilver, 7. O'Neill, 8. Florence Marine X, 9. Xcel, 10. Roxy - Asked ChatGPT "What's the best surf brand for beach and surf wear?": 1. Billabong, 2. Vissla, 3. Rip Curl, 4. Outerknown, 5. O'Neill - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. O'Neill, 3. Xcel, 4. Vissla, 5. Patagonia, 6. Outerknown, 7. Billabong, 8. Quiksilver, 9. Florence Marine X - Searched Google, AI Overview "surf clothing brand": 1. Rip Curl, 2. Billabong, 3. Quiksilver, 4. O'Neill, 5. Volcom, 6. Florence Marine X Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Outerknown changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Outerknown worldwide fell from 40.5K to 33.1K. - Across the 12 months ending September 2026, Outerknown’s share of searches among surf brands worldwide held steady, from 0.66% to 0.69%. ## How did search popularity change for surf brands worldwide in September 2026? - In September 2026, Roxy overtook Billabong to rank 2nd among surf brands worldwide, with 11.4% of the searches. - In September 2026, Patagonia gained share of searches among surf brands worldwide, from 54.3% to 57%. - In September 2026, Billabong lost share of searches among surf brands worldwide, from 10.9% to 9.4%. - In September 2026, Rip Curl lost share of searches among surf brands worldwide, from 7.3% to 6.3%. - In September 2026, O'Neill lost share of searches among surf brands worldwide, from 6% to 5.2%. - Estimated monthly branded searches for Florence Marine X worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Surf brands | 40.5K | 0.66% | 8 | | Nov 2025 | Surf brands | 49.5K | 0.66% | 8 | | Dec 2025 | Surf brands | 40.5K | 0.61% | 8 | | Jan 2026 | Surf brands | 33.1K | 0.49% | 8 | | Feb 2026 | Surf brands | 33.1K | 0.63% | 8 | | Mar 2026 | Surf brands | 33.1K | 0.59% | 8 | | Apr 2026 | Surf brands | 33.1K | 0.66% | 8 | | May 2026 | Surf brands | 33.1K | 0.66% | 8 | | Jun 2026 | Surf brands | 33.1K | 0.66% | 8 | | Jul 2026 | Surf brands | 33.1K | 0.63% | 8 | | Aug 2026 | Surf brands | 40.5K | 0.8% | 8 | | Sep 2026 | Surf brands | 33.1K | 0.69% | 8 | ## How are Outerknown’s branded searches counted? Brandwave collects information about searches that people make online using Outerknown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “outerknown” ## Which surf brands compete with Outerknown? - [Patagonia](/demand/global-en/brands/patagonia) - [Roxy](/demand/global-en/brands/roxy) - [Billabong](/demand/global-en/brands/billabong) - [Rip Curl](/demand/global-en/brands/rip-curl) - [O'Neill](/demand/global-en/brands/oneill): Head-to-head: /demand/global-en/compare/oneill-vs-outerknown - [Quiksilver](/demand/global-en/brands/quiksilver): Head-to-head: /demand/global-en/compare/outerknown-vs-quiksilver - [Volcom](/demand/global-en/brands/volcom): Head-to-head: /demand/global-en/compare/outerknown-vs-volcom - [Vissla](/demand/global-en/brands/vissla): Head-to-head: /demand/global-en/compare/outerknown-vs-vissla - [Florence Marine X](/demand/global-en/brands/florence-marine-x): Head-to-head: /demand/global-en/compare/florence-marine-x-vs-outerknown - [Xcel](/demand/global-en/brands/xcel-wetsuits) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Outerknown: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/outerknown This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/outerknown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.