--- title: "Outer: search popularity worldwide" description: "An American outdoor furniture brand that sells direct to customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/outer" publisher: "Brandwave" --- # Outer: search popularity worldwide An American outdoor furniture brand that sells direct to customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Outer - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among outdoor furniture brands**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor furniture brands | 12 | 0.04% | 2.8K | - [Outdoor furniture brands](/demand/global-en/categories/outdoor-furniture-brands) ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outer is the fifth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Frontgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Neighbor | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Article | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Outer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pottery Barn | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Sunbrella | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Bunnings | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mitre 10 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freedom Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hartman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy?": 1. POLYWOOD, 2. Article, 3. Neighbor, 4. Pottery Barn, 5. Sunbrella - Asked ChatGPT "What are the best outdoor furniture brands?": 1. Neighbor, 2. POLYWOOD, 3. Outer, 4. Frontgate, 5. Article, 6. Pottery Barn, 7. Sunbrella - Asked ChatGPT "What's the best outdoor furniture brand for a backyard patio?": 1. POLYWOOD, 2. Outer, 3. Frontgate, 4. Pottery Barn, 5. Article, 6. Sunbrella - Searched Google, AI Overview "best outdoor furniture": 1. Frontgate, 2. POLYWOOD - Searched Google, AI Overview "outdoor dining set": 1. POLYWOOD Not named in any answer: Bunnings, Mitre 10, Freedom Furniture, Keter, Hartman and Kettler. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Outer changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Outer worldwide fell from 3.3K to 2.8K. - Across the 12 months ending September 2026, Outer’s share of searches among outdoor furniture brands worldwide held steady at 0.04%. ## How did search popularity change for outdoor furniture brands worldwide in September 2026? - In September 2026, Bunnings gained share of searches among outdoor furniture brands worldwide, from 47.8% to 53.1%. - In September 2026, Pottery Barn lost share of searches among outdoor furniture brands worldwide, from 32% to 29.1%. - In September 2026, Mitre 10 lost share of searches among outdoor furniture brands worldwide, from 9.6% to 8.7%. - POLYWOOD’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.96% in September 2026. - Freedom Furniture’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 3.1% to 2.1% in September 2026. - In September 2026, Keter rose from 8th to 7th among outdoor furniture brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor furniture brands | 3.3K | 0.04% | 12 | | Nov 2025 | Outdoor furniture brands | 3.3K | 0.03% | 12 | | Dec 2025 | Outdoor furniture brands | 1.5K | 0.01% | 12 | | Jan 2026 | Outdoor furniture brands | 2K | 0.02% | 12 | | Feb 2026 | Outdoor furniture brands | 2K | 0.03% | 13 | | Mar 2026 | Outdoor furniture brands | 6K | 0.08% | 12 | | Apr 2026 | Outdoor furniture brands | 7.3K | 0.1% | 12 | | May 2026 | Outdoor furniture brands | 8K | 0.12% | 12 | | Jun 2026 | Outdoor furniture brands | 4.5K | 0.07% | 13 | | Jul 2026 | Outdoor furniture brands | 3.7K | 0.05% | 13 | | Aug 2026 | Outdoor furniture brands | 4.5K | 0.06% | 12 | | Sep 2026 | Outdoor furniture brands | 2.8K | 0.04% | 12 | ## How are Outer’s branded searches counted? Brandwave collects information about searches that people make online using Outer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “outer furniture” - “outer outdoor furniture” ## Which outdoor furniture brands compete with Outer? - [Bunnings](/demand/global-en/brands/bunnings) - [Pottery Barn](/demand/global-en/brands/pottery-barn) - [Mitre 10](/demand/global-en/brands/mitre-10) - [Freedom Furniture](/demand/global-en/brands/freedom-furniture) - [Article](/demand/global-en/brands/article-furniture) - [Frontgate](/demand/global-en/brands/frontgate) - [Keter](/demand/global-en/brands/keter) - [POLYWOOD](/demand/global-en/brands/polywood): Head-to-head: /demand/global-en/compare/outer-vs-polywood - [Hartman](/demand/global-en/brands/hartman): Head-to-head: /demand/global-en/compare/hartman-vs-outer - [Sunbrella](/demand/global-en/brands/sunbrella): Head-to-head: /demand/global-en/compare/outer-vs-sunbrella - [Kettler](/demand/global-en/brands/kettler): Head-to-head: /demand/global-en/compare/kettler-vs-outer - [Neighbor](/demand/global-en/brands/neighbor): Head-to-head: /demand/global-en/compare/neighbor-vs-outer ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Outer: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/outer This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/outer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.