--- title: "Outdoor Research: search popularity worldwide" description: "An American outdoor clothing and gear brand based in Seattle. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/outdoor-research" publisher: "Brandwave" --- # Outdoor Research: search popularity worldwide An American outdoor clothing and gear brand based in Seattle. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Outdoor Research - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among waterproof jacket brands**: 0.62% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Waterproof jacket brands | 9 | 0.62% | 74K | | Outdoor clothing brands | 9 | 0.67% | 74K | | Snow pants brands | 9 | 0.7% | 74K | | Ski jackets | 8 | 0.73% | 74K | | Rain jacket brands | 6 | 0.75% | 74K | | Softshell jacket brands | 5 | 2.2% | 74K | | Heated gloves brands | 4 | 2.2% | 2.4K | - [Waterproof jacket brands](/demand/global-en/categories/waterproof-jacket-brands) - [Outdoor clothing brands](/demand/global-en/categories/outdoor-clothing-brands) - [Snow pants brands](/demand/global-en/categories/snow-pants-brands) - [Ski jackets](/demand/global-en/categories/ski-jackets) - [Rain jacket brands](/demand/global-en/categories/rain-jacket-brands) - [Softshell jacket brands](/demand/global-en/categories/softshell-jacket-brands) - [Heated gloves brands](/demand/global-en/categories/heated-gloves-brands) ## Top waterproof jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Outdoor Research is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arc'teryx | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Columbia | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Outdoor Research | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Helly Hansen | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rab | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof jacket brands - Asked ChatGPT "Which waterproof jacket brand should I buy?": 1. Patagonia, 2. Outdoor Research, 3. Arc'teryx, 4. Columbia - Asked ChatGPT "What are the best waterproof jacket brands?": 1. Arc'teryx, 2. Patagonia, 3. Outdoor Research, 4. The North Face, 5. Rab, 6. Helly Hansen, 7. Columbia - Asked ChatGPT "What's the best waterproof jacket brand for heavy rain?": 1. Patagonia, 2. Arc'teryx, 3. Outdoor Research, 4. The North Face - Searched Google, AI Overview "waterproof rain jacket": 1. Patagonia, 2. Columbia, 3. Arc'teryx - Searched Google, AI Overview "waterproof jacket womens": 1. Columbia, 2. Helly Hansen, 3. Patagonia Not named in any answer: Barbour and Carhartt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Outdoor Research changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Outdoor Research worldwide fell from 94.9K to 76.4K. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among waterproof jacket brands worldwide held steady, from 0.51% to 0.62%. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among outdoor clothing brands worldwide held steady, from 0.57% to 0.67%. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among snow pants brands worldwide held steady, from 0.59% to 0.7%. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among ski jackets worldwide held steady, from 0.6% to 0.73%. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among rain jacket brands worldwide held steady, from 0.63% to 0.75%. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among softshell jacket brands worldwide peaked at 3.3% in June 2026 and was lowest at 2% in November 2025. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among heated gloves brands worldwide decreased from 3% to 2.2%. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among heated gloves brands worldwide peaked at 6.2% in January 2026 and was lowest at 1.7% in May 2026. ## How did search popularity change for waterproof jacket brands worldwide in September 2026? - In September 2026, Carhartt overtook Rab to rank 6th among waterproof jacket brands worldwide, with 3.8% of the searches. - In September 2026, Barbour gained share of searches among waterproof jacket brands worldwide, from 7.9% to 10.2%. - In September 2026, Arc'teryx gained share of searches among waterproof jacket brands worldwide, from 17.6% to 18.7%. - In September 2026, Patagonia lost share of searches among waterproof jacket brands worldwide, from 26.3% to 22.9%. - In September 2026, The North Face lost share of searches among waterproof jacket brands worldwide, from 35.2% to 34%. - Estimated monthly branded searches for Rab worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. ## How did search popularity change for outdoor clothing brands worldwide in September 2026? - In September 2026, Helly Hansen overtook Kathmandu to rank 4th among outdoor clothing brands worldwide, with 5% of the searches. - In September 2026, Arc'teryx gained share of searches among outdoor clothing brands worldwide, from 17.6% to 20.3%. - In September 2026, The North Face gained share of searches among outdoor clothing brands worldwide, from 35.3% to 36.9%. - In September 2026, Kathmandu lost share of searches among outdoor clothing brands worldwide, from 7.9% to 5%. - In September 2026, Patagonia lost share of searches among outdoor clothing brands worldwide, from 26.4% to 24.9%. - Macpac’s share of searches among outdoor clothing brands worldwide has lost ground for 3 months in a row, from 2.7% to 1.2% in September 2026. ## How did search popularity change for snow pants brands worldwide in September 2026? - In September 2026, Helly Hansen overtook Roxy to rank 4th among snow pants brands worldwide, with 5.2% of the searches. - In September 2026, Arc'teryx gained share of searches among snow pants brands worldwide, from 19% to 21.1%. - In September 2026, Patagonia lost share of searches among snow pants brands worldwide, from 28.4% to 25.8%. - In September 2026, Roxy lost share of searches among snow pants brands worldwide, from 5.7% to 5.2%. - The North Face’s share of searches among snow pants brands worldwide has gained ground for 3 months in a row, from 32.9% to 38.3% in September 2026. - Volcom’s share of searches among snow pants brands worldwide has lost ground for 3 months in a row, from 2.4% to 1.9% in September 2026. ## How did search popularity change for ski jackets worldwide in September 2026? - In September 2026, Arc'teryx gained share of searches among ski jackets worldwide, from 19.7% to 22%. - In September 2026, Helly Hansen gained share of searches among ski jackets worldwide, from 4.9% to 5.4%. - In September 2026, Patagonia lost share of searches among ski jackets worldwide, from 29.6% to 26.9%. - Estimated monthly branded searches for The North Face worldwide fell 39.3% over 12 measured months, from 6.7M to 4.1M in September 2026. - Estimated monthly branded searches for Spyder worldwide fell 19.2% over 12 measured months, from 219K to 177K in September 2026. - Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## How did search popularity change for rain jacket brands worldwide in September 2026? - In September 2026, Arc'teryx gained share of searches among rain jacket brands worldwide, from 19.7% to 22.8%. - In September 2026, The North Face gained share of searches among rain jacket brands worldwide, from 39.4% to 41.5%. - In September 2026, Kathmandu lost share of searches among rain jacket brands worldwide, from 8.9% to 5.6%. - In September 2026, Patagonia lost share of searches among rain jacket brands worldwide, from 29.5% to 27.9%. - Macpac’s share of searches among rain jacket brands worldwide has lost ground for 3 months in a row, from 3% to 1.4% in September 2026. - Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## How did search popularity change for softshell jacket brands worldwide in September 2026? - In September 2026, Carhartt overtook Rab to rank 2nd among softshell jacket brands worldwide, with 13.3% of the searches. - In September 2026, Rab lost share of searches among softshell jacket brands worldwide, from 13.4% to 10.9%. - In September 2026, Arc'teryx lost share of searches among softshell jacket brands worldwide, from 66.8% to 66.1%. - In September 2026, Outdoor Research lost share of searches among softshell jacket brands worldwide, from 2.7% to 2.2%. - Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026. - Estimated monthly branded searches for Mammut worldwide fell 19.8% over 12 measured months, from 16.7K to 13.4K in September 2026. ## How did search popularity change for heated gloves brands worldwide in September 2026? - In September 2026, Mechanix gained share of searches among heated gloves brands worldwide, from 22.6% to 24.9%. - In September 2026, Milwaukee Heated Gear gained share of searches among heated gloves brands worldwide, from 1.9% to 4%. - In September 2026, Gerbing gained share of searches among heated gloves brands worldwide, from 0.98% to 1.7%. - In September 2026, ORORO lost share of searches among heated gloves brands worldwide, from 72.4% to 66.6%. - Estimated monthly branded searches for DeWalt Heated Gear worldwide fell 71.9% over 12 measured months, from 320 to 90 in September 2026. - Estimated monthly branded searches for Outdoor Research worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Waterproof jacket brands | 90.5K | 0.51% | 9 | | Nov 2025 | Waterproof jacket brands | 135K | 0.52% | 9 | | Dec 2025 | Waterproof jacket brands | 135K | 0.59% | 9 | | Jan 2026 | Waterproof jacket brands | 110K | 0.58% | 9 | | Feb 2026 | Waterproof jacket brands | 110K | 0.83% | 9 | | Mar 2026 | Waterproof jacket brands | 74K | 0.66% | 9 | | Apr 2026 | Waterproof jacket brands | 74K | 0.83% | 9 | | May 2026 | Waterproof jacket brands | 74K | 0.79% | 9 | | Jun 2026 | Waterproof jacket brands | 74K | 0.87% | 9 | | Jul 2026 | Waterproof jacket brands | 74K | 0.81% | 9 | | Aug 2026 | Waterproof jacket brands | 74K | 0.71% | 9 | | Sep 2026 | Waterproof jacket brands | 74K | 0.62% | 9 | | Oct 2025 | Outdoor clothing brands | 90.5K | 0.57% | 9 | | Nov 2025 | Outdoor clothing brands | 135K | 0.57% | 9 | | Dec 2025 | Outdoor clothing brands | 135K | 0.66% | 9 | | Jan 2026 | Outdoor clothing brands | 110K | 0.62% | 9 | | Feb 2026 | Outdoor clothing brands | 110K | 0.86% | 9 | | Mar 2026 | Outdoor clothing brands | 74K | 0.67% | 9 | | Apr 2026 | Outdoor clothing brands | 74K | 0.82% | 9 | | May 2026 | Outdoor clothing brands | 74K | 0.77% | 9 | | Jun 2026 | Outdoor clothing brands | 74K | 0.81% | 9 | | Jul 2026 | Outdoor clothing brands | 74K | 0.77% | 9 | | Aug 2026 | Outdoor clothing brands | 74K | 0.71% | 9 | | Sep 2026 | Outdoor clothing brands | 74K | 0.67% | 9 | | Oct 2025 | Snow pants brands | 90.5K | 0.59% | 9 | | Nov 2025 | Snow pants brands | 135K | 0.58% | 9 | | Dec 2025 | Snow pants brands | 135K | 0.67% | 9 | | Jan 2026 | Snow pants brands | 110K | 0.62% | 9 | | Feb 2026 | Snow pants brands | 110K | 0.88% | 9 | | Mar 2026 | Snow pants brands | 74K | 0.71% | 9 | | Apr 2026 | Snow pants brands | 74K | 0.89% | 8 | | May 2026 | Snow pants brands | 74K | 0.83% | 8 | | Jun 2026 | Snow pants brands | 74K | 0.9% | 7 | | Jul 2026 | Snow pants brands | 74K | 0.82% | 7 | | Aug 2026 | Snow pants brands | 74K | 0.77% | 9 | | Sep 2026 | Snow pants brands | 74K | 0.7% | 9 | | Oct 2025 | Ski jackets | 90.5K | 0.6% | 8 | | Nov 2025 | Ski jackets | 135K | 0.6% | 8 | | Dec 2025 | Ski jackets | 135K | 0.71% | 8 | | Jan 2026 | Ski jackets | 110K | 0.66% | 8 | | Feb 2026 | Ski jackets | 110K | 0.92% | 8 | | Mar 2026 | Ski jackets | 74K | 0.75% | 8 | | Apr 2026 | Ski jackets | 74K | 0.94% | 8 | | May 2026 | Ski jackets | 74K | 0.87% | 8 | | Jun 2026 | Ski jackets | 74K | 0.95% | 8 | | Jul 2026 | Ski jackets | 74K | 0.88% | 8 | | Aug 2026 | Ski jackets | 74K | 0.8% | 8 | | Sep 2026 | Ski jackets | 74K | 0.73% | 8 | | Oct 2025 | Rain jacket brands | 90.5K | 0.63% | 6 | | Nov 2025 | Rain jacket brands | 135K | 0.63% | 6 | | Dec 2025 | Rain jacket brands | 135K | 0.73% | 6 | | Jan 2026 | Rain jacket brands | 110K | 0.69% | 6 | | Feb 2026 | Rain jacket brands | 110K | 0.97% | 6 | | Mar 2026 | Rain jacket brands | 74K | 0.74% | 6 | | Apr 2026 | Rain jacket brands | 74K | 0.92% | 6 | | May 2026 | Rain jacket brands | 74K | 0.85% | 6 | | Jun 2026 | Rain jacket brands | 74K | 0.89% | 6 | | Jul 2026 | Rain jacket brands | 74K | 0.85% | 6 | | Aug 2026 | Rain jacket brands | 74K | 0.8% | 6 | | Sep 2026 | Rain jacket brands | 74K | 0.75% | 6 | | Oct 2025 | Softshell jacket brands | 90.5K | 2.1% | 5 | | Nov 2025 | Softshell jacket brands | 135K | 2% | 5 | | Dec 2025 | Softshell jacket brands | 135K | 2% | 5 | | Jan 2026 | Softshell jacket brands | 110K | 2.1% | 5 | | Feb 2026 | Softshell jacket brands | 110K | 3.2% | 5 | | Mar 2026 | Softshell jacket brands | 74K | 2.7% | 5 | | Apr 2026 | Softshell jacket brands | 74K | 3.2% | 5 | | May 2026 | Softshell jacket brands | 74K | 3.3% | 5 | | Jun 2026 | Softshell jacket brands | 74K | 3.3% | 5 | | Jul 2026 | Softshell jacket brands | 74K | 3.2% | 5 | | Aug 2026 | Softshell jacket brands | 74K | 2.7% | 5 | | Sep 2026 | Softshell jacket brands | 74K | 2.2% | 5 | | Oct 2025 | Heated gloves brands | 4.4K | 3% | 4 | | Nov 2025 | Heated gloves brands | 9.9K | 4.6% | 4 | | Dec 2025 | Heated gloves brands | 14.8K | 6.1% | 4 | | Jan 2026 | Heated gloves brands | 12.1K | 6.2% | 4 | | Feb 2026 | Heated gloves brands | 8.1K | 5.8% | 4 | | Mar 2026 | Heated gloves brands | 3.6K | 3.3% | 3 | | Apr 2026 | Heated gloves brands | 2.4K | 2.2% | 3 | | May 2026 | Heated gloves brands | 1.9K | 1.7% | 3 | | Jun 2026 | Heated gloves brands | 1.6K | 1.8% | 3 | | Jul 2026 | Heated gloves brands | 1.6K | 1.8% | 3 | | Aug 2026 | Heated gloves brands | 1.9K | 1.9% | 4 | | Sep 2026 | Heated gloves brands | 2.4K | 2.2% | 4 | ## How are Outdoor Research’s branded searches counted? Brandwave collects information about searches that people make online using Outdoor Research’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “outdoor research” - “outdoor research gloves” ## Which waterproof jacket brands compete with Outdoor Research? - [The North Face](/demand/global-en/brands/the-north-face) - [Patagonia](/demand/global-en/brands/patagonia) - [Arc'teryx](/demand/global-en/brands/arcteryx) - [Barbour](/demand/global-en/brands/barbour): Head-to-head: /demand/global-en/compare/barbour-vs-outdoor-research - [Helly Hansen](/demand/global-en/brands/helly-hansen): Head-to-head: /demand/global-en/compare/helly-hansen-vs-outdoor-research - [Carhartt](/demand/global-en/brands/carhartt): Head-to-head: /demand/global-en/compare/carhartt-vs-outdoor-research - [Rab](/demand/global-en/brands/rab): Head-to-head: /demand/global-en/compare/outdoor-research-vs-rab - [Columbia](/demand/global-en/brands/columbia): Head-to-head: /demand/global-en/compare/columbia-vs-outdoor-research ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Outdoor Research: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/outdoor-research This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/outdoor-research. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.