--- title: "Outbound Lighting: search popularity worldwide" description: "Outbound Lighting makes bike lights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/outbound-lighting" publisher: "Brandwave" --- # Outbound Lighting: search popularity worldwide Outbound Lighting makes bike lights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Outbound Lighting - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among helmet light brands**: 11.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Helmet light brands | 5 | 11.3% | 8.1K | - [Helmet light brands](/demand/global-en/categories/helmet-light-brands) ## Top helmet light brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outbound Lighting was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Outbound Lighting is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Outbound Lighting | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Exposure | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Fenix | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bontrager | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cateye | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about helmet light brands - Asked ChatGPT "Which helmet light brand should I buy?": 1. Exposure - Asked ChatGPT "What are the best helmet light brands?": 1. Exposure, 2. Outbound Lighting, 3. Fenix - Asked ChatGPT "What's the best helmet light brand for night riding?": 1. Outbound Lighting, 2. Exposure - Searched Google, AI Overview "bike helmet light": 1. Outbound Lighting - Searched Google, AI Overview "helmet light for cycling": 1. Outbound Lighting Not named in any answer: Bontrager and Cateye. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Outbound Lighting changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Outbound Lighting worldwide fell from 9.9K to 8.1K. - Across the 12 months ending September 2026, Outbound Lighting’s share of searches among helmet light brands worldwide peaked at 17.6% in November 2025 and was lowest at 5% in May 2026. - Across the 12 months ending September 2026, Outbound Lighting fell from 4th to 5th among helmet light brands worldwide. ## How did search popularity change for helmet light brands worldwide in September 2026? - In September 2026, Exposure gained share of searches among helmet light brands worldwide, from 17.7% to 24.6%. - In September 2026, Outbound Lighting gained share of searches among helmet light brands worldwide, from 8% to 11.3%. - In September 2026, Fenix gained share of searches among helmet light brands worldwide, from 9.8% to 11.3%. - In September 2026, Bontrager lost share of searches among helmet light brands worldwide, from 48.9% to 37.9%. - In September 2026, Cateye lost share of searches among helmet light brands worldwide, from 15.6% to 14.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Helmet light brands | 9.9K | 11.5% | 4 | | Nov 2025 | Helmet light brands | 14.8K | 17.6% | 3 | | Dec 2025 | Helmet light brands | 6.6K | 10.8% | 5 | | Jan 2026 | Helmet light brands | 5.4K | 8.9% | 5 | | Feb 2026 | Helmet light brands | 3.6K | 6.3% | 5 | | Mar 2026 | Helmet light brands | 4.4K | 6.8% | 5 | | Apr 2026 | Helmet light brands | 4.4K | 6.2% | 5 | | May 2026 | Helmet light brands | 3.6K | 5% | 5 | | Jun 2026 | Helmet light brands | 3.6K | 5.8% | 5 | | Jul 2026 | Helmet light brands | 3.6K | 5.8% | 5 | | Aug 2026 | Helmet light brands | 5.4K | 8% | 5 | | Sep 2026 | Helmet light brands | 8.1K | 11.3% | 5 | ## How are Outbound Lighting’s branded searches counted? Brandwave collects information about searches that people make online using Outbound Lighting’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “outbound lighting” ## Which helmet light brands compete with Outbound Lighting? - [Bontrager](/demand/global-en/brands/bontrager): Head-to-head: /demand/global-en/compare/bontrager-vs-outbound-lighting - [Exposure](/demand/global-en/brands/exposure): Head-to-head: /demand/global-en/compare/exposure-vs-outbound-lighting - [Cateye](/demand/global-en/brands/cateye): Head-to-head: /demand/global-en/compare/cateye-vs-outbound-lighting - [Fenix](/demand/global-en/brands/fenix): Head-to-head: /demand/global-en/compare/fenix-vs-outbound-lighting ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Outbound Lighting: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/outbound-lighting This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/outbound-lighting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.