--- title: "OUAI: search popularity worldwide" description: "OUAI makes haircare and body care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ouai" publisher: "Brandwave" --- # OUAI: search popularity worldwide OUAI makes haircare and body care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OUAI - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hair oil brands**: 3.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair oil brands | 8 | 3.7% | 22.2K | - [Hair oil brands](/demand/global-en/categories/hair-oil-brands) ## Top hair oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OUAI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moroccanoil | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mielle | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Olaplex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Verb | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Gisou | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OUAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amika | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JVN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair oil brands - Asked ChatGPT "Which hair oil brand should I buy?": 1. Mielle, 2. Moroccanoil - Asked ChatGPT "What are the best hair oil brands?": 1. Mielle, 2. Moroccanoil, 3. Olaplex, 4. Kérastase, 5. Verb - Asked ChatGPT "What's the best hair oil brand for frizzy hair?": 1. Moroccanoil, 2. Olaplex - Searched Google, AI Overview "hair oil": 1. Moroccanoil, 2. Mielle - Searched Google, AI Overview "best hair oil": 1. Olaplex, 2. Moroccanoil, 3. Mielle Not named in any answer: Gisou, OGX, OUAI, Amika, Briogeo and JVN. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for OUAI changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OUAI worldwide fell from 33.1K to 22.2K. - Across the 12 months ending September 2026, OUAI’s share of searches among hair oil brands worldwide decreased from 4.6% to 3.7%. - Across the 12 months ending September 2026, OUAI’s share of searches among hair oil brands worldwide peaked at 5.5% in November 2025 and was lowest at 3.4% in May 2026. - Across the 12 months ending September 2026, OUAI fell from 5th to 8th among hair oil brands worldwide. ## How did search popularity change for hair oil brands worldwide in September 2026? - In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches. - In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches. - In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches. - In September 2026, Mielle gained share of searches among hair oil brands worldwide, from 5.1% to 5.9%. - In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%. - In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair oil brands | 33.1K | 4.6% | 5 | | Nov 2025 | Hair oil brands | 49.5K | 5.5% | 4 | | Dec 2025 | Hair oil brands | 40.5K | 4.6% | 5 | | Jan 2026 | Hair oil brands | 33.1K | 4.5% | 5 | | Feb 2026 | Hair oil brands | 22.2K | 3.7% | 6 | | Mar 2026 | Hair oil brands | 27.1K | 3.8% | 6 | | Apr 2026 | Hair oil brands | 27.1K | 4.3% | 7 | | May 2026 | Hair oil brands | 27.1K | 3.4% | 6 | | Jun 2026 | Hair oil brands | 27.1K | 4.4% | 7 | | Jul 2026 | Hair oil brands | 27.1K | 4.1% | 7 | | Aug 2026 | Hair oil brands | 27.1K | 3.8% | 7 | | Sep 2026 | Hair oil brands | 22.2K | 3.7% | 8 | ## How are OUAI’s branded searches counted? Brandwave collects information about searches that people make online using OUAI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ouai hair oil” ## Which hair oil brands compete with OUAI? - [Moroccanoil](/demand/global-en/brands/moroccanoil) - [Gisou](/demand/global-en/brands/gisou) - [Kérastase](/demand/global-en/brands/kerastase) - [Mielle](/demand/global-en/brands/mielle) - [Verb](/demand/global-en/brands/verb-hair): Head-to-head: /demand/global-en/compare/ouai-vs-verb-hair - [OGX](/demand/global-en/brands/ogx): Head-to-head: /demand/global-en/compare/ogx-vs-ouai - [Olaplex](/demand/global-en/brands/olaplex): Head-to-head: /demand/global-en/compare/olaplex-vs-ouai - [Amika](/demand/global-en/brands/amika): Head-to-head: /demand/global-en/compare/amika-vs-ouai - [Briogeo](/demand/global-en/brands/briogeo): Head-to-head: /demand/global-en/compare/briogeo-vs-ouai - [JVN](/demand/global-en/brands/jvn-hair) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OUAI: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ouai This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ouai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.