---
title: "Osram: search popularity and Share of Search worldwide"
description: "Osram makes light bulbs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/osram"
publisher: "Brandwave"
---

# Osram: search popularity and Share of Search worldwide

Osram makes light bulbs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Osram
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among light bulb brands**: 6.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Light bulb brands | 3 | 6.7% | 90.5K |

- [Light bulb brands](/demand/global-en/categories/light-bulb-brands)

## How has branded search demand for Osram changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Osram worldwide fell from 135K to 90.5K.
- Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide decreased from 9.4% to 6.7%.
- Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide peaked at 11.4% in January 2026 and was lowest at 6.7% in August 2026.

## How did search popularity change for light bulb brands worldwide in August 2026?

- In August 2026, Philips gained estimated Share of Search among light bulb brands worldwide, from 80.4% to 80.9%.
- Sylvania’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 11.6% to 9.9% in August 2026.
- Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.8% to 6.7% in August 2026.
- Estimated monthly branded searches for Feit Electric worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
- Estimated monthly branded searches for GE Lighting worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
- Estimated monthly branded searches for WiZ worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Light bulb brands | 135K | 9.4% | 3 |
| Nov 2025 | Light bulb brands | 165K | 9.7% | 3 |
| Dec 2025 | Light bulb brands | 165K | 9.1% | 3 |
| Jan 2026 | Light bulb brands | 165K | 11.4% | 2 |
| Feb 2026 | Light bulb brands | 135K | 10.6% | 2 |
| Mar 2026 | Light bulb brands | 135K | 10.7% | 2 |
| Apr 2026 | Light bulb brands | 110K | 9% | 3 |
| May 2026 | Light bulb brands | 90.5K | 7.8% | 3 |
| Jun 2026 | Light bulb brands | 90.5K | 7.7% | 3 |
| Jul 2026 | Light bulb brands | 90.5K | 6.9% | 3 |
| Aug 2026 | Light bulb brands | 90.5K | 6.7% | 3 |
| Sep 2026 | Light bulb brands | — | — | — |

## How is Osram measured?

Brandwave collects information about searches that people make online using Osram’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “osram”

## Which light bulb brands compete with Osram?

- [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/osram-vs-philips
- [Sylvania](/demand/global-en/brands/sylvania): Head-to-head: /demand/global-en/compare/osram-vs-sylvania
- [Feit Electric](/demand/global-en/brands/feit-electric): Head-to-head: /demand/global-en/compare/feit-electric-vs-osram
- [WiZ](/demand/global-en/brands/wiz-lighting): Head-to-head: /demand/global-en/compare/osram-vs-wiz-lighting
- [GE Lighting](/demand/global-en/brands/ge-lighting): Head-to-head: /demand/global-en/compare/ge-lighting-vs-osram

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Osram: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/osram

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/osram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.