--- title: "Osprey: search popularity and Share of Search worldwide" description: "Osprey makes backpacks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/osprey" publisher: "Brandwave" --- # Osprey: search popularity and Share of Search worldwide Osprey makes backpacks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Osprey - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among backpack brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Backpack brands | 5 | 1.4% | 40.5K | | Hydration vests | 3 | 11.6% | 40.5K | | Dry bag brands | 4 | 13% | 40.5K | | Hydration bladders | 2 | 15% | 40.5K | - [Backpack brands](/demand/global-en/categories/backpack-brands) - [Hydration vests](/demand/global-en/categories/hydration-vests) - [Dry bag brands](/demand/global-en/categories/dry-bag-brands) - [Hydration bladders](/demand/global-en/categories/hydration-bladders) ## How has branded search demand for Osprey changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Osprey worldwide rose from 27.1K to 40.5K. - Across the 11 months ending August 2026, Osprey’s estimated Share of Search among backpack brands worldwide increased from 0.72% to 1.4%. - Across the 11 months ending August 2026, Osprey’s estimated Share of Search among backpack brands worldwide peaked at 1.8% in July 2026 and was lowest at 0.6% in November 2025. - Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration vests worldwide increased from 10.4% to 11.6%. - Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration vests worldwide peaked at 14.1% in July 2026 and was lowest at 9.9% in March 2026. - Across the 11 months ending August 2026, Osprey’s estimated Share of Search among dry bag brands worldwide peaked at 17.6% in December 2025 and was lowest at 11.2% in March 2026. - Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration bladders worldwide increased from 13.2% to 15%. - Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration bladders worldwide peaked at 18.2% in July 2026 and was lowest at 12.6% in April 2026. ## How did search popularity change for backpack brands worldwide in August 2026? - In August 2026, JanSport gained estimated Share of Search among backpack brands worldwide, from 20.4% to 23.5%. - In August 2026, Bellroy gained estimated Share of Search among backpack brands worldwide, from 8.5% to 9.6%. - In August 2026, The North Face lost estimated Share of Search among backpack brands worldwide, from 68% to 64%. - In August 2026, Herschel rose from 5th to 4th among backpack brands worldwide. - In August 2026, Osprey fell from 4th to 5th among backpack brands worldwide. ## How did search popularity change for hydration vests worldwide in August 2026? - In August 2026, Salomon gained estimated Share of Search among hydration vests worldwide, from 37.2% to 39.3%. - In August 2026, Osprey lost estimated Share of Search among hydration vests worldwide, from 14.1% to 11.6%. - In August 2026, Nathan rose from 6th to 5th among hydration vests worldwide. - In August 2026, Aonijie fell from 5th to 6th among hydration vests worldwide. - Estimated monthly branded searches for CamelBak worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026. ## How did search popularity change for dry bag brands worldwide in August 2026? - In August 2026, Ortlieb overtook Sea to Summit to take the highest estimated Share of Search among dry bag brands worldwide, at 35.3%. - In August 2026, Osprey lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 13%. - In August 2026, Sea to Summit lost estimated Share of Search among dry bag brands worldwide, from 36.5% to 35.3%. - In August 2026, Exped lost estimated Share of Search among dry bag brands worldwide, from 16.4% to 15.9%. - Estimated monthly branded searches for NRS worldwide rose 83.9% over 11 measured months, from 620 to 1.1K in August 2026. ## How did search popularity change for hydration bladders worldwide in August 2026? - In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%. - In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%. - In August 2026, Osprey lost estimated Share of Search among hydration bladders worldwide, from 18.2% to 15%. - Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026. - Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026. - Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Backpack brands | 27.1K | 0.72% | 5 | | Nov 2025 | Backpack brands | 33.1K | 0.6% | 5 | | Dec 2025 | Backpack brands | 33.1K | 0.72% | 5 | | Jan 2026 | Backpack brands | 33.1K | 0.72% | 4 | | Feb 2026 | Backpack brands | 27.1K | 0.84% | 4 | | Mar 2026 | Backpack brands | 27.1K | 1% | 5 | | Apr 2026 | Backpack brands | 27.1K | 1.4% | 4 | | May 2026 | Backpack brands | 33.1K | 1.4% | 4 | | Jun 2026 | Backpack brands | 33.1K | 1.6% | 5 | | Jul 2026 | Backpack brands | 49.5K | 1.8% | 4 | | Aug 2026 | Backpack brands | 40.5K | 1.4% | 5 | | Sep 2026 | Backpack brands | — | — | — | | Oct 2025 | Hydration vests | 27.1K | 10.4% | 3 | | Nov 2025 | Hydration vests | 33.1K | 12.4% | 3 | | Dec 2025 | Hydration vests | 33.1K | 12.4% | 3 | | Jan 2026 | Hydration vests | 33.1K | 11.5% | 3 | | Feb 2026 | Hydration vests | 27.1K | 10.6% | 3 | | Mar 2026 | Hydration vests | 27.1K | 9.9% | 3 | | Apr 2026 | Hydration vests | 27.1K | 10% | 3 | | May 2026 | Hydration vests | 33.1K | 10.2% | 3 | | Jun 2026 | Hydration vests | 33.1K | 9.9% | 3 | | Jul 2026 | Hydration vests | 49.5K | 14.1% | 3 | | Aug 2026 | Hydration vests | 40.5K | 11.6% | 3 | | Sep 2026 | Hydration vests | — | — | — | | Oct 2025 | Dry bag brands | 27.1K | 13.3% | 4 | | Nov 2025 | Dry bag brands | 33.1K | 14.9% | 4 | | Dec 2025 | Dry bag brands | 33.1K | 17.6% | 4 | | Jan 2026 | Dry bag brands | 33.1K | 15.8% | 4 | | Feb 2026 | Dry bag brands | 27.1K | 13.3% | 4 | | Mar 2026 | Dry bag brands | 27.1K | 11.2% | 4 | | Apr 2026 | Dry bag brands | 27.1K | 11.6% | 4 | | May 2026 | Dry bag brands | 33.1K | 11.6% | 4 | | Jun 2026 | Dry bag brands | 33.1K | 12.5% | 4 | | Jul 2026 | Dry bag brands | 49.5K | 16.4% | 4 | | Aug 2026 | Dry bag brands | 40.5K | 13% | 4 | | Sep 2026 | Dry bag brands | — | — | — | | Oct 2025 | Hydration bladders | 27.1K | 13.2% | 2 | | Nov 2025 | Hydration bladders | 33.1K | 15.7% | 2 | | Dec 2025 | Hydration bladders | 33.1K | 16.3% | 2 | | Jan 2026 | Hydration bladders | 33.1K | 15.6% | 2 | | Feb 2026 | Hydration bladders | 27.1K | 13.1% | 2 | | Mar 2026 | Hydration bladders | 27.1K | 12.9% | 2 | | Apr 2026 | Hydration bladders | 27.1K | 12.6% | 3 | | May 2026 | Hydration bladders | 33.1K | 12.9% | 2 | | Jun 2026 | Hydration bladders | 33.1K | 13.2% | 2 | | Jul 2026 | Hydration bladders | 49.5K | 18.2% | 2 | | Aug 2026 | Hydration bladders | 40.5K | 15% | 2 | | Sep 2026 | Hydration bladders | — | — | — | ## How is Osprey measured? Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “osprey bag” ## Which backpack brands compete with Osprey? - [The North Face](/demand/global-en/brands/the-north-face): Head-to-head: /demand/global-en/compare/osprey-vs-the-north-face - [JanSport](/demand/global-en/brands/jansport): Head-to-head: /demand/global-en/compare/jansport-vs-osprey - [Bellroy](/demand/global-en/brands/bellroy): Head-to-head: /demand/global-en/compare/bellroy-vs-osprey - [Herschel](/demand/global-en/brands/herschel): Head-to-head: /demand/global-en/compare/herschel-vs-osprey ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Osprey: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/osprey This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/osprey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.