---
title: "Osim: search popularity worldwide"
description: "Osim makes massage chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/osim"
publisher: "Brandwave"
---

# Osim: search popularity worldwide

Osim makes massage chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Osim
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among massage chair brands**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Massage chair brands | 3 | 6.4% | 74K |

- [Massage chair brands](/demand/global-en/categories/massage-chair-brands)

## How has branded search demand for Osim changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Osim worldwide held steady at 74K.
- Across the 12 months ending September 2026, Osim’s estimated Share of Search among massage chair brands worldwide peaked at 7.8% in August 2026 and was lowest at 5.7% in February 2026.
- Across the 12 months ending September 2026, Osim rose from 4th to 3rd among massage chair brands worldwide.

## How did search popularity change for massage chair brands worldwide in September 2026?

- In September 2026, Panasonic gained estimated Share of Search among massage chair brands worldwide, from 70.6% to 71.6%.
- In September 2026, Osim lost estimated Share of Search among massage chair brands worldwide, from 7.8% to 6.4%.
- Estimated monthly branded searches for Ogawa worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
- Estimated monthly branded searches for HoMedics worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Massage chair brands | 74K | 6.3% | 4 |
| Nov 2025 | Massage chair brands | 90.5K | 7.6% | 3 |
| Dec 2025 | Massage chair brands | 90.5K | 7.7% | 3 |
| Jan 2026 | Massage chair brands | 74K | 6.3% | 4 |
| Feb 2026 | Massage chair brands | 74K | 5.7% | 3 |
| Mar 2026 | Massage chair brands | 74K | 6.4% | 3 |
| Apr 2026 | Massage chair brands | 90.5K | 6.7% | 3 |
| May 2026 | Massage chair brands | 90.5K | 6.6% | 3 |
| Jun 2026 | Massage chair brands | 74K | 6.4% | 4 |
| Jul 2026 | Massage chair brands | 74K | 6.4% | 3 |
| Aug 2026 | Massage chair brands | 90.5K | 7.8% | 3 |
| Sep 2026 | Massage chair brands | 74K | 6.4% | 3 |

## How is Osim measured?

Brandwave collects information about searches that people make online using Osim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “osim”

## Which massage chair brands compete with Osim?

- [Panasonic](/demand/global-en/brands/panasonic): Head-to-head: /demand/global-en/compare/osim-vs-panasonic
- [Coway](/demand/global-en/brands/coway): Head-to-head: /demand/global-en/compare/coway-vs-osim
- [Ogawa](/demand/global-en/brands/ogawa): Head-to-head: /demand/global-en/compare/ogawa-vs-osim
- [HoMedics](/demand/global-en/brands/homedics): Head-to-head: /demand/global-en/compare/homedics-vs-osim

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Osim: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/osim

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/osim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.