---
title: "Ortto: search popularity and Share of Search worldwide"
description: "Ortto combines customer data and analytics with cross-channel marketing automation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ortto"
publisher: "Brandwave"
---

# Ortto: search popularity and Share of Search worldwide

Ortto combines customer data and analytics with cross-channel marketing automation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ortto
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among marketing automation platforms**: 0.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Marketing automation platforms | 3 | 0.3% | 2K |

- [Marketing automation platforms](/demand/global-en/categories/marketing-automation-platforms)

## How has branded search demand for Ortto changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ortto worldwide fell from 2.5K to 2K.
- Across the 11 months ending August 2026, Ortto’s estimated Share of Search among marketing automation platforms worldwide held steady, from 0.37% to 0.3%.

## How did search popularity change for marketing automation platforms worldwide in August 2026?

- In August 2026, ActiveCampaign gained estimated Share of Search among marketing automation platforms worldwide, from 8.2% to 11%.
- In August 2026, Brevo lost estimated Share of Search among marketing automation platforms worldwide, from 91.3% to 88.5%.
- Estimated monthly branded searches for Keap worldwide rose 50% over 11 measured months, from 180 to 270 in August 2026.
- Estimated monthly branded searches for Ortto worldwide fell 19% over 11 measured months, from 2.5K to 2K in August 2026.
- Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Marketing automation platforms | 2.5K | 0.37% | 3 |
| Nov 2025 | Marketing automation platforms | 2K | 0.3% | 3 |
| Dec 2025 | Marketing automation platforms | 2K | 0.31% | 3 |
| Jan 2026 | Marketing automation platforms | 2K | 0.3% | 3 |
| Feb 2026 | Marketing automation platforms | 2K | 0.31% | 3 |
| Mar 2026 | Marketing automation platforms | 2.5K | 0.32% | 3 |
| Apr 2026 | Marketing automation platforms | 4.5K | 0.59% | 3 |
| May 2026 | Marketing automation platforms | 2.6K | 0.33% | 3 |
| Jun 2026 | Marketing automation platforms | 2.1K | 0.27% | 3 |
| Jul 2026 | Marketing automation platforms | 2K | 0.26% | 3 |
| Aug 2026 | Marketing automation platforms | 2K | 0.3% | 3 |
| Sep 2026 | Marketing automation platforms | — | — | — |

## How is Ortto measured?

Brandwave collects information about searches that people make online using Ortto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ortto”
- “ortto ai”
- “ortto pricing”
- “ortto reviews”
- “ortto.com”

## Which marketing automation platforms compete with Ortto?

- [Brevo](/demand/global-en/brands/brevo): Head-to-head: /demand/global-en/compare/brevo-vs-ortto
- [ActiveCampaign](/demand/global-en/brands/activecampaign): Head-to-head: /demand/global-en/compare/activecampaign-vs-ortto
- [Adobe Marketo Engage](/demand/global-en/brands/adobe-marketo-engage): Head-to-head: /demand/global-en/compare/adobe-marketo-engage-vs-ortto
- [Keap](/demand/global-en/brands/keap): Head-to-head: /demand/global-en/compare/keap-vs-ortto

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ortto: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ortto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ortto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.