--- title: "Orlebar Brown: search popularity worldwide" description: "Orlebar Brown is a swim shorts brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/orlebar-brown" publisher: "Brandwave" --- # Orlebar Brown: search popularity worldwide Orlebar Brown is a swim shorts brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Orlebar Brown - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among swim shorts brands**: 0.26% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Swim shorts brands | 7 | 0.26% | 40.5K | - [Swim shorts brands](/demand/global-en/categories/swim-shorts-brands) ## Top swim shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Orlebar Brown was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Orlebar Brown is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chubbies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fair Harbor | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lululemon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Orlebar Brown | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Billabong | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quiksilver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hurley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swim shorts brands - Asked ChatGPT "Which swim shorts brand should I buy?": 1. Fair Harbor, 2. Chubbies, 3. Patagonia - Asked ChatGPT "What are the best swim shorts brands?": 1. Fair Harbor, 2. Orlebar Brown, 3. Patagonia, 4. Lululemon, 5. Chubbies - Asked ChatGPT "What's the best swim shorts brand for the beach?": 1. Patagonia, 2. Fair Harbor, 3. Chubbies, 4. Orlebar Brown - Searched Google, AI Overview "best swim shorts": 1. Patagonia, 2. Chubbies - Searched Google, AI Overview "swim shorts men": 1. Chubbies, 2. Lululemon, 3. Billabong, 4. Patagonia Not named in any answer: Roxy, Quiksilver and Hurley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Orlebar Brown changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Orlebar Brown worldwide rose from 33.1K to 40.5K. - Across the 12 months ending September 2026, Orlebar Brown’s share of searches among swim shorts brands worldwide held steady, from 0.17% to 0.26%. ## How did search popularity change for swim shorts brands worldwide in September 2026? - In September 2026, Lululemon gained share of searches among swim shorts brands worldwide, from 70.6% to 71.2%. - In September 2026, Billabong lost share of searches among swim shorts brands worldwide, from 3.5% to 2.9%. - In September 2026, Roxy rose from 4th to 3rd among swim shorts brands worldwide. - Estimated monthly branded searches for Orlebar Brown worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026. - Estimated monthly branded searches for Fair Harbor worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Swim shorts brands | 33.1K | 0.17% | 7 | | Nov 2025 | Swim shorts brands | 33.1K | 0.12% | 7 | | Dec 2025 | Swim shorts brands | 40.5K | 0.15% | 7 | | Jan 2026 | Swim shorts brands | 40.5K | 0.21% | 7 | | Feb 2026 | Swim shorts brands | 33.1K | 0.21% | 7 | | Mar 2026 | Swim shorts brands | 40.5K | 0.25% | 7 | | Apr 2026 | Swim shorts brands | 49.5K | 0.32% | 7 | | May 2026 | Swim shorts brands | 60.5K | 0.38% | 7 | | Jun 2026 | Swim shorts brands | 74K | 0.47% | 7 | | Jul 2026 | Swim shorts brands | 74K | 0.47% | 7 | | Aug 2026 | Swim shorts brands | 60.5K | 0.38% | 7 | | Sep 2026 | Swim shorts brands | 40.5K | 0.26% | 7 | ## How are Orlebar Brown’s branded searches counted? Brandwave collects information about searches that people make online using Orlebar Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “orlebar brown” ## Which swim shorts brands compete with Orlebar Brown? - [Lululemon](/demand/global-en/brands/lululemon) - [Patagonia](/demand/global-en/brands/patagonia) - [Roxy](/demand/global-en/brands/roxy) - [Billabong](/demand/global-en/brands/billabong): Head-to-head: /demand/global-en/compare/billabong-vs-orlebar-brown - [Chubbies](/demand/global-en/brands/chubbies): Head-to-head: /demand/global-en/compare/chubbies-vs-orlebar-brown - [Quiksilver](/demand/global-en/brands/quiksilver): Head-to-head: /demand/global-en/compare/orlebar-brown-vs-quiksilver - [Fair Harbor](/demand/global-en/brands/fair-harbor): Head-to-head: /demand/global-en/compare/fair-harbor-vs-orlebar-brown - [Hurley](/demand/global-en/brands/hurley): Head-to-head: /demand/global-en/compare/hurley-vs-orlebar-brown ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Orlebar Brown: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/orlebar-brown This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/orlebar-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.