---
title: "Oriental Trading: search popularity and Share of Search worldwide"
description: "Oriental Trading is party supply retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/oriental-trading"
publisher: "Brandwave"
---

# Oriental Trading: search popularity and Share of Search worldwide

Oriental Trading is party supply retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oriental Trading
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among party supplies**: 26.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Party supplies | 2 | 26.1% | 368K |

- [Party supplies](/demand/global-en/categories/party-supplies)

## How has branded search demand for Oriental Trading changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oriental Trading worldwide fell from 673K to 368K.
- Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide increased from 16.4% to 26.1%.
- Across the 11 months ending August 2026, Oriental Trading’s estimated Share of Search among party supplies worldwide peaked at 38.2% in November 2025 and was lowest at 16.4% in October 2025.

## How did search popularity change for party supplies worldwide in August 2026?

- In August 2026, Party City gained estimated Share of Search among party supplies worldwide, from 66.6% to 71%.
- In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%.
- In August 2026, Baker Ross lost estimated Share of Search among party supplies worldwide, from 2.7% to 1.9%.
- Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Party Delights worldwide fell 80.2% over 11 measured months, from 22.2K to 4.4K in August 2026.
- Estimated monthly branded searches for Confetti worldwide fell 52.7% over 11 measured months, from 910 to 430 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Party supplies | 673K | 16.4% | 2 |
| Nov 2025 | Party supplies | 673K | 38.2% | 2 |
| Dec 2025 | Party supplies | 368K | 25.9% | 2 |
| Jan 2026 | Party supplies | 550K | 34.1% | 2 |
| Feb 2026 | Party supplies | 450K | 29.7% | 2 |
| Mar 2026 | Party supplies | 550K | 34.1% | 2 |
| Apr 2026 | Party supplies | 450K | 34.2% | 2 |
| May 2026 | Party supplies | 450K | 30.1% | 2 |
| Jun 2026 | Party supplies | 368K | 25.9% | 2 |
| Jul 2026 | Party supplies | 368K | 29.8% | 2 |
| Aug 2026 | Party supplies | 368K | 26.1% | 2 |
| Sep 2026 | Party supplies | — | — | — |

## How is Oriental Trading measured?

Brandwave collects information about searches that people make online using Oriental Trading’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oriental trading”

## Which party supplies compete with Oriental Trading?

- [Party City](/demand/global-en/brands/party-city): Head-to-head: /demand/global-en/compare/oriental-trading-vs-party-city
- [Baker Ross](/demand/global-en/brands/baker-ross): Head-to-head: /demand/global-en/compare/baker-ross-vs-oriental-trading
- [Hobbycraft](/demand/global-en/brands/hobbycraft): Head-to-head: /demand/global-en/compare/hobbycraft-vs-oriental-trading
- [Party Delights](/demand/global-en/brands/party-delights): Head-to-head: /demand/global-en/compare/oriental-trading-vs-party-delights
- [Confetti](/demand/global-en/brands/confetti): Head-to-head: /demand/global-en/compare/confetti-vs-oriental-trading

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oriental Trading: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/oriental-trading

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oriental-trading. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.