---
title: "Oreo: search popularity and Share of Search worldwide"
description: "Oreo is a biscuit brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/oreo"
publisher: "Brandwave"
---

# Oreo: search popularity and Share of Search worldwide

Oreo is a biscuit brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oreo
- **Owned by**: Mondelēz International
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cookie brands**: 61.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cookie brands | 1 | 61.5% | 823K |

- [Cookie brands](/demand/global-en/categories/cookie-brands)

## How has branded search demand for Oreo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oreo worldwide held steady at 823K.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among cookie brands worldwide decreased from 63.4% to 61.5%.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among cookie brands worldwide peaked at 65.2% in April 2026 and was lowest at 53% in December 2025.

## How did search popularity change for cookie brands worldwide in August 2026?

- In August 2026, Keebler overtook Walkers to rank 4th among cookie brands worldwide, at 3%.
- In August 2026, Oreo gained estimated Share of Search among cookie brands worldwide, from 57.8% to 61.5%.
- In August 2026, Tim Tam lost estimated Share of Search among cookie brands worldwide, from 21.1% to 18.4%.
- In August 2026, Chips Ahoy lost estimated Share of Search among cookie brands worldwide, from 14.2% to 12.3%.
- Estimated monthly branded searches for Fox's worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Walkers worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cookie brands | 823K | 63.4% | 1 |
| Nov 2025 | Cookie brands | 673K | 55.5% | 1 |
| Dec 2025 | Cookie brands | 673K | 53% | 1 |
| Jan 2026 | Cookie brands | 823K | 61% | 1 |
| Feb 2026 | Cookie brands | 673K | 57.1% | 1 |
| Mar 2026 | Cookie brands | 823K | 61.9% | 1 |
| Apr 2026 | Cookie brands | 823K | 65.2% | 1 |
| May 2026 | Cookie brands | 823K | 64.6% | 1 |
| Jun 2026 | Cookie brands | 823K | 59.9% | 1 |
| Jul 2026 | Cookie brands | 673K | 57.8% | 1 |
| Aug 2026 | Cookie brands | 823K | 61.5% | 1 |
| Sep 2026 | Cookie brands | — | — | — |

## How is Oreo measured?

Brandwave collects information about searches that people make online using Oreo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oreo”

## Which cookie brands compete with Oreo?

- [Tim Tam](/demand/global-en/brands/tim-tam): Head-to-head: /demand/global-en/compare/oreo-vs-tim-tam
- [Chips Ahoy](/demand/global-en/brands/chips-ahoy): Head-to-head: /demand/global-en/compare/chips-ahoy-vs-oreo
- [Keebler](/demand/global-en/brands/keebler): Head-to-head: /demand/global-en/compare/keebler-vs-oreo
- [Walkers](/demand/global-en/brands/walkers): Head-to-head: /demand/global-en/compare/oreo-vs-walkers
- [Fox's](/demand/global-en/brands/foxs): Head-to-head: /demand/global-en/compare/foxs-vs-oreo

## Who owns Oreo?

Oreo is owned by Mondelēz International. Brandwave does not track any other brands owned by Mondelēz International.

- [Mondelēz International](/demand/global-en/companies/mondelez-international): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Oreo?

Oreo is owned by Mondelēz International. Brandwave does not track any other brands owned by Mondelēz International.

## Cite this page

Brandwave. "Oreo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/oreo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oreo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.