---
title: "O'Reilly Auto Parts: search popularity and Share of Search worldwide"
description: "O'Reilly Auto Parts is auto parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/oreilly-auto-parts"
publisher: "Brandwave"
---

# O'Reilly Auto Parts: search popularity and Share of Search worldwide

O'Reilly Auto Parts is auto parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: O'Reilly Auto Parts
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among auto parts retailers**: 16.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auto parts retailers | 2 | 16.8% | 4.1M |

- [Auto parts retailers](/demand/global-en/categories/auto-parts-retailers)

## How has branded search demand for O'Reilly Auto Parts changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for O'Reilly Auto Parts worldwide held steady at 4.1M.
- Across the 11 months ending August 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers worldwide peaked at 17.1% in June 2026 and was lowest at 13.9% in November 2025.

## How did search popularity change for auto parts retailers worldwide in August 2026?

- In August 2026, Halfords gained estimated Share of Search among auto parts retailers worldwide, from 7.7% to 9.2%.
- In August 2026, AutoZone lost estimated Share of Search among auto parts retailers worldwide, from 46.4% to 45.6%.
- Estimated monthly branded searches for Repco worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.
- Estimated monthly branded searches for Euro Car Parts worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auto parts retailers | 4.1M | 16.8% | 2 |
| Nov 2025 | Auto parts retailers | 3.4M | 13.9% | 3 |
| Dec 2025 | Auto parts retailers | 3.4M | 14.4% | 3 |
| Jan 2026 | Auto parts retailers | 3.4M | 13.9% | 3 |
| Feb 2026 | Auto parts retailers | 3.4M | 14.5% | 3 |
| Mar 2026 | Auto parts retailers | 4.1M | 15.1% | 2 |
| Apr 2026 | Auto parts retailers | 4.1M | 16.8% | 2 |
| May 2026 | Auto parts retailers | 4.1M | 16.8% | 2 |
| Jun 2026 | Auto parts retailers | 4.1M | 17.1% | 2 |
| Jul 2026 | Auto parts retailers | 4.1M | 17.1% | 2 |
| Aug 2026 | Auto parts retailers | 4.1M | 16.8% | 2 |
| Sep 2026 | Auto parts retailers | — | — | — |

## How is O'Reilly Auto Parts measured?

Brandwave collects information about searches that people make online using O'Reilly Auto Parts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “o'reilly auto parts”

## Which auto parts retailers compete with O'Reilly Auto Parts?

- [AutoZone](/demand/global-en/brands/autozone): Head-to-head: /demand/global-en/compare/autozone-vs-oreilly-auto-parts
- [Advance Auto Parts](/demand/global-en/brands/advance-auto-parts): Head-to-head: /demand/global-en/compare/advance-auto-parts-vs-oreilly-auto-parts
- [Halfords](/demand/global-en/brands/halfords): Head-to-head: /demand/global-en/compare/halfords-vs-oreilly-auto-parts
- [Euro Car Parts](/demand/global-en/brands/euro-car-parts): Head-to-head: /demand/global-en/compare/euro-car-parts-vs-oreilly-auto-parts
- [NAPA Auto Parts](/demand/global-en/brands/napa): Head-to-head: /demand/global-en/compare/napa-vs-oreilly-auto-parts
- [Repco](/demand/global-en/brands/repco)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "O'Reilly Auto Parts: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/oreilly-auto-parts

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oreilly-auto-parts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.