---
title: "Oral-B: search popularity and Share of Search worldwide"
description: "Oral-B offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/oral-b"
publisher: "Brandwave"
---

# Oral-B: search popularity and Share of Search worldwide

Oral-B offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oral-B
- **Owned by**: Procter & Gamble
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among electric toothbrush brands**: 57.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Electric toothbrush brands | 1 | 57.6% | 760K |

- [Electric toothbrush brands](/demand/global-en/categories/electric-toothbrush-brands)

## How has branded search demand for Oral-B changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oral-B worldwide fell from 842K to 760K.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide decreased from 59.8% to 57.6%.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among electric toothbrush brands worldwide peaked at 60.5% in November 2025 and was lowest at 56.5% in March 2026.

## How did search popularity change for electric toothbrush brands worldwide in August 2026?

- In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.
- In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.
- Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.
- Estimated monthly branded searches for Bitvae worldwide fell 51.6% over 11 measured months, from 19.8K to 9.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electric toothbrush brands | 842K | 59.8% | 1 |
| Nov 2025 | Electric toothbrush brands | 1.2M | 60.5% | 1 |
| Dec 2025 | Electric toothbrush brands | 1.1M | 57.8% | 1 |
| Jan 2026 | Electric toothbrush brands | 862K | 59.3% | 1 |
| Feb 2026 | Electric toothbrush brands | 705K | 59% | 1 |
| Mar 2026 | Electric toothbrush brands | 705K | 56.5% | 1 |
| Apr 2026 | Electric toothbrush brands | 688K | 57.3% | 1 |
| May 2026 | Electric toothbrush brands | 688K | 58.7% | 1 |
| Jun 2026 | Electric toothbrush brands | 705K | 58.6% | 1 |
| Jul 2026 | Electric toothbrush brands | 705K | 57.9% | 1 |
| Aug 2026 | Electric toothbrush brands | 760K | 57.6% | 1 |
| Sep 2026 | Electric toothbrush brands | — | — | — |

## How is Oral-B measured?

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oral b”
- “oral b electric toothbrush”
- “oral b toothbrush”
- “oral-b”
- “oralb”
- “oralb com”

## Which electric toothbrush brands compete with Oral-B?

- [Philips Sonicare](/demand/global-en/brands/philips-sonicare): Head-to-head: /demand/global-en/compare/oral-b-vs-philips-sonicare
- [SURI](/demand/global-en/brands/suri): Head-to-head: /demand/global-en/compare/oral-b-vs-suri
- [Quip](/demand/global-en/brands/quip-toothbrush): Head-to-head: /demand/global-en/compare/oral-b-vs-quip-toothbrush
- [Bitvae](/demand/global-en/brands/bitvae): Head-to-head: /demand/global-en/compare/bitvae-vs-oral-b

## Who owns Oral-B?

Oral-B is owned by Procter & Gamble. Brandwave also tracks Native and Braun, owned by the same company, worldwide.

- [Procter & Gamble](/demand/global-en/companies/procter-and-gamble): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Oral-B?

Oral-B is owned by Procter & Gamble. Brandwave also tracks Native and Braun, owned by the same company, worldwide.

## Cite this page

Brandwave. "Oral-B: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/oral-b

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.