--- title: "Optum: search popularity and Share of Search worldwide" description: "Optum is a healthcare services company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/optum" publisher: "Brandwave" --- # Optum: search popularity and Share of Search worldwide Optum is a healthcare services company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Optum - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among healthcare analytics platforms**: 44% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Healthcare analytics platforms | 2 | 44% | 450K | | Revenue cycle management platforms | 1 | 81% | 450K | | Medical coding services | 1 | 81.9% | 450K | - [Healthcare analytics platforms](/demand/global-en/categories/healthcare-analytics-platforms) - [Revenue cycle management platforms](/demand/global-en/categories/revenue-cycle-management-platforms) - [Medical coding services](/demand/global-en/categories/medical-coding-services) ## How has branded search demand for Optum changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Optum worldwide held steady at 450K. - Across the 11 months ending August 2026, Optum’s estimated Share of Search among healthcare analytics platforms worldwide decreased from 48.4% to 44%. - Across the 11 months ending August 2026, Optum’s estimated Share of Search among healthcare analytics platforms worldwide peaked at 53.6% in March 2026 and was lowest at 43.8% in May 2026. - Across the 11 months ending August 2026, Optum’s estimated Share of Search among revenue cycle management platforms worldwide increased from 76.1% to 81%. - Across the 11 months ending August 2026, Optum’s estimated Share of Search among revenue cycle management platforms worldwide peaked at 81.8% in March 2026 and was lowest at 76.1% in October 2025. - Across the 11 months ending August 2026, Optum’s estimated Share of Search among medical coding services worldwide increased from 80.9% to 81.9%. - Across the 11 months ending August 2026, Optum’s estimated Share of Search among medical coding services worldwide peaked at 87.8% in January 2026 and was lowest at 76.6% in July 2026. ## How did search popularity change for healthcare analytics platforms worldwide in August 2026? - In August 2026, Arcadia gained estimated Share of Search among healthcare analytics platforms worldwide, from 48.8% to 53.8%. - In August 2026, Optum lost estimated Share of Search among healthcare analytics platforms worldwide, from 48.8% to 44%. - Estimated monthly branded searches for Dimensional Insight worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026. - Estimated monthly branded searches for Health Catalyst worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. - Estimated monthly branded searches for Innovaccer worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. ## How did search popularity change for revenue cycle management platforms worldwide in August 2026? - R1 RCM’s estimated Share of Search among revenue cycle management platforms worldwide has gained ground for 3 months in a row, from 3.3% to 4% in August 2026. - Estimated monthly branded searches for Change Healthcare worldwide fell 70.1% over 11 measured months, from 27.1K to 8.1K in August 2026. - Estimated monthly branded searches for Conifer Health worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Waystar worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for medical coding services worldwide in August 2026? - In August 2026, Optum gained estimated Share of Search among medical coding services worldwide, from 76.6% to 81.9%. - In August 2026, Access Healthcare gained estimated Share of Search among medical coding services worldwide, from 12.6% to 13.5%. - In August 2026, CorroHealth lost estimated Share of Search among medical coding services worldwide, from 10.3% to 4%. - Estimated monthly branded searches for Aviacode worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026. - Estimated monthly branded searches for GeBBS worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Healthcare analytics platforms | 450K | 48.4% | 2 | | Nov 2025 | Healthcare analytics platforms | 450K | 48.5% | 2 | | Dec 2025 | Healthcare analytics platforms | 450K | 48.7% | 2 | | Jan 2026 | Healthcare analytics platforms | 550K | 53.5% | 1 | | Feb 2026 | Healthcare analytics platforms | 450K | 48.7% | 2 | | Mar 2026 | Healthcare analytics platforms | 550K | 53.6% | 1 | | Apr 2026 | Healthcare analytics platforms | 450K | 48.6% | 2 | | May 2026 | Healthcare analytics platforms | 450K | 43.8% | 2 | | Jun 2026 | Healthcare analytics platforms | 450K | 48.9% | 2 | | Jul 2026 | Healthcare analytics platforms | 450K | 48.8% | 2 | | Aug 2026 | Healthcare analytics platforms | 450K | 44% | 2 | | Sep 2026 | Healthcare analytics platforms | — | — | — | | Oct 2025 | Revenue cycle management platforms | 450K | 76.1% | 1 | | Nov 2025 | Revenue cycle management platforms | 450K | 79% | 1 | | Dec 2025 | Revenue cycle management platforms | 450K | 77.7% | 1 | | Jan 2026 | Revenue cycle management platforms | 550K | 81% | 1 | | Feb 2026 | Revenue cycle management platforms | 450K | 78.6% | 1 | | Mar 2026 | Revenue cycle management platforms | 550K | 81.8% | 1 | | Apr 2026 | Revenue cycle management platforms | 450K | 78.7% | 1 | | May 2026 | Revenue cycle management platforms | 450K | 81.3% | 1 | | Jun 2026 | Revenue cycle management platforms | 450K | 78.4% | 1 | | Jul 2026 | Revenue cycle management platforms | 450K | 80.7% | 1 | | Aug 2026 | Revenue cycle management platforms | 450K | 81% | 1 | | Sep 2026 | Revenue cycle management platforms | — | — | — | | Oct 2025 | Medical coding services | 450K | 80.9% | 1 | | Nov 2025 | Medical coding services | 450K | 82.9% | 1 | | Dec 2025 | Medical coding services | 450K | 85.5% | 1 | | Jan 2026 | Medical coding services | 550K | 87.8% | 1 | | Feb 2026 | Medical coding services | 450K | 85.5% | 1 | | Mar 2026 | Medical coding services | 550K | 87.8% | 1 | | Apr 2026 | Medical coding services | 450K | 85.3% | 1 | | May 2026 | Medical coding services | 450K | 83.3% | 1 | | Jun 2026 | Medical coding services | 450K | 79.2% | 1 | | Jul 2026 | Medical coding services | 450K | 76.6% | 1 | | Aug 2026 | Medical coding services | 450K | 81.9% | 1 | | Sep 2026 | Medical coding services | — | — | — | ## How is Optum measured? Brandwave collects information about searches that people make online using Optum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “optum” ## Which healthcare analytics platforms compete with Optum? - [Arcadia](/demand/global-en/brands/arcadia): Head-to-head: /demand/global-en/compare/arcadia-vs-optum - [Innovaccer](/demand/global-en/brands/innovaccer): Head-to-head: /demand/global-en/compare/innovaccer-vs-optum - [Health Catalyst](/demand/global-en/brands/health-catalyst): Head-to-head: /demand/global-en/compare/health-catalyst-vs-optum - [Dimensional Insight](/demand/global-en/brands/dimensional-insight): Head-to-head: /demand/global-en/compare/dimensional-insight-vs-optum ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Optum: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/optum This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/optum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.