---
title: "OptinMonster: search popularity and Share of Search worldwide"
description: "OptinMonster is a lead generation tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/optinmonster"
publisher: "Brandwave"
---

# OptinMonster: search popularity and Share of Search worldwide

OptinMonster is a lead generation tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OptinMonster
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among email list growth platforms**: 22.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Email list growth platforms | 2 | 22.8% | 3.6K |

- [Email list growth platforms](/demand/global-en/categories/email-list-growth-platforms)

## How has branded search demand for OptinMonster changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OptinMonster worldwide fell from 8.1K to 3.6K.
- Across the 11 months ending August 2026, OptinMonster’s estimated Share of Search among email list growth platforms worldwide decreased from 30.8% to 22.8%.
- Across the 11 months ending August 2026, OptinMonster’s estimated Share of Search among email list growth platforms worldwide peaked at 30.8% in October 2025 and was lowest at 20.1% in May 2026.

## How did search popularity change for email list growth platforms worldwide in August 2026?

- In August 2026, Sleeknote gained estimated Share of Search among email list growth platforms worldwide, from 6.4% to 10.2%.
- In August 2026, Sumo Logic gained estimated Share of Search among email list growth platforms worldwide, from 61.9% to 62.7%.
- In August 2026, OptinMonster lost estimated Share of Search among email list growth platforms worldwide, from 27.5% to 22.8%.
- Justuno’s estimated Share of Search among email list growth platforms worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in August 2026.
- Estimated monthly branded searches for Privy worldwide fell 33.3% over 11 measured months, from 120 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Email list growth platforms | 8.1K | 30.8% | 2 |
| Nov 2025 | Email list growth platforms | 6.6K | 26.6% | 2 |
| Dec 2025 | Email list growth platforms | 6.6K | 30.7% | 2 |
| Jan 2026 | Email list growth platforms | 6.6K | 26.8% | 2 |
| Feb 2026 | Email list growth platforms | 5.4K | 26% | 2 |
| Mar 2026 | Email list growth platforms | 6.6K | 26.6% | 2 |
| Apr 2026 | Email list growth platforms | 5.4K | 26.7% | 2 |
| May 2026 | Email list growth platforms | 4.4K | 20.1% | 2 |
| Jun 2026 | Email list growth platforms | 5.4K | 26.9% | 2 |
| Jul 2026 | Email list growth platforms | 4.4K | 27.5% | 2 |
| Aug 2026 | Email list growth platforms | 3.6K | 22.8% | 2 |
| Sep 2026 | Email list growth platforms | — | — | — |

## How is OptinMonster measured?

Brandwave collects information about searches that people make online using OptinMonster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “optinmonster”

## Which email list growth platforms compete with OptinMonster?

- [Sumo Logic](/demand/global-en/brands/sumo-logic): Head-to-head: /demand/global-en/compare/optinmonster-vs-sumo-logic
- [Sleeknote](/demand/global-en/brands/sleeknote): Head-to-head: /demand/global-en/compare/optinmonster-vs-sleeknote
- [Justuno](/demand/global-en/brands/justuno): Head-to-head: /demand/global-en/compare/justuno-vs-optinmonster
- [Privy](/demand/global-en/brands/privy): Head-to-head: /demand/global-en/compare/optinmonster-vs-privy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OptinMonster: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/optinmonster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/optinmonster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.