---
title: "Optimum: search popularity and Share of Search worldwide"
description: "Optimum is sports protection brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/optimum"
publisher: "Brandwave"
---

# Optimum: search popularity and Share of Search worldwide

Optimum is sports protection brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Optimum
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among rugby headguards**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rugby headguards | 4 | 1.7% | 880 |

- [Rugby headguards](/demand/global-en/categories/rugby-headguards)

## How has branded search demand for Optimum changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Optimum worldwide held steady at 880.
- Across the 11 months ending August 2026, Optimum’s estimated Share of Search among rugby headguards worldwide peaked at 3.6% in February 2026 and was lowest at 1.2% in December 2025.

## How did search popularity change for rugby headguards worldwide in August 2026?

- In August 2026, Webb Ellis gained estimated Share of Search among rugby headguards worldwide, from 18.7% to 23.4%.
- In August 2026, Canterbury gained estimated Share of Search among rugby headguards worldwide, from 63% to 64%.
- In August 2026, Gilbert lost estimated Share of Search among rugby headguards worldwide, from 15.3% to 10.4%.
- In August 2026, Optimum lost estimated Share of Search among rugby headguards worldwide, from 2.5% to 1.7%.
- Estimated monthly branded searches for Rhino Water Tanks worldwide rose 200% over 11 measured months, from 10 to 30 in August 2026.
- Estimated monthly branded searches for N-Pro worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rugby headguards | 880 | 1.9% | 4 |
| Nov 2025 | Rugby headguards | 720 | 2.3% | 4 |
| Dec 2025 | Rugby headguards | 720 | 1.2% | 4 |
| Jan 2026 | Rugby headguards | 720 | 3.2% | 4 |
| Feb 2026 | Rugby headguards | 880 | 3.6% | 4 |
| Mar 2026 | Rugby headguards | 1K | 3.4% | 4 |
| Apr 2026 | Rugby headguards | 880 | 3.5% | 4 |
| May 2026 | Rugby headguards | 880 | 2.3% | 4 |
| Jun 2026 | Rugby headguards | 880 | 2.8% | 4 |
| Jul 2026 | Rugby headguards | 880 | 2.5% | 4 |
| Aug 2026 | Rugby headguards | 880 | 1.7% | 4 |
| Sep 2026 | Rugby headguards | — | — | — |

## How is Optimum measured?

Brandwave collects information about searches that people make online using Optimum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “optimum sport”

## Which rugby headguards compete with Optimum?

- [Canterbury](/demand/global-en/brands/canterbury): Head-to-head: /demand/global-en/compare/canterbury-vs-optimum
- [Webb Ellis](/demand/global-en/brands/webb-ellis): Head-to-head: /demand/global-en/compare/optimum-vs-webb-ellis
- [Gilbert](/demand/global-en/brands/gilbert): Head-to-head: /demand/global-en/compare/gilbert-vs-optimum
- [N-Pro](/demand/global-en/brands/n-pro): Head-to-head: /demand/global-en/compare/n-pro-vs-optimum
- [Rhino Water Tanks](/demand/global-en/brands/rhino): Head-to-head: /demand/global-en/compare/optimum-vs-rhino

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Optimum: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/optimum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/optimum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.