--- title: "Optimum Nutrition: search popularity and Share of Search worldwide" description: "Optimum Nutrition is a sports nutrition brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/optimum-nutrition" publisher: "Brandwave" --- # Optimum Nutrition: search popularity and Share of Search worldwide Optimum Nutrition is a sports nutrition brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Optimum Nutrition - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among protein powder brands**: 22.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Protein powder brands | 3 | 22.4% | 450K | | Creatine supplements | 2 | 23.1% | 450K | | Pre workout supplements | 2 | 24.4% | 450K | | Sports supplement brands | 2 | 26.5% | 450K | - [Protein powder brands](/demand/global-en/categories/protein-powder-brands) - [Creatine supplements](/demand/global-en/categories/creatine-supplements) - [Pre workout supplements](/demand/global-en/categories/pre-workout-supplements) - [Sports supplement brands](/demand/global-en/categories/sports-supplement-brands) ## How has branded search demand for Optimum Nutrition changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Optimum Nutrition worldwide rose from 368K to 450K. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide increased from 21.1% to 22.4%. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide peaked at 23.6% in July 2026 and was lowest at 14.3% in November 2025. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide increased from 21.3% to 23.1%. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among creatine supplements worldwide peaked at 23.5% in July 2026 and was lowest at 14% in November 2025. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among pre workout supplements worldwide increased from 22% to 24.4%. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among pre workout supplements worldwide peaked at 25% in July 2026 and was lowest at 14.5% in November 2025. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide increased from 22.7% to 26.5%. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide peaked at 26.5% in August 2026 and was lowest at 15% in November 2025. ## How did search popularity change for protein powder brands worldwide in August 2026? - In August 2026, MuscleBlaze gained estimated Share of Search among protein powder brands worldwide, from 23.6% to 27.4%. - In August 2026, Myprotein lost estimated Share of Search among protein powder brands worldwide, from 52.5% to 49.9%. - In August 2026, Optimum Nutrition lost estimated Share of Search among protein powder brands worldwide, from 23.6% to 22.4%. - Estimated monthly branded searches for Nuzest worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## How did search popularity change for creatine supplements worldwide in August 2026? - In August 2026, Thorne gained estimated Share of Search among creatine supplements worldwide, from 5.8% to 6.9%. - In August 2026, Nutricost gained estimated Share of Search among creatine supplements worldwide, from 3.2% to 3.8%. - In August 2026, Myprotein lost estimated Share of Search among creatine supplements worldwide, from 52.3% to 51.3%. - Estimated monthly branded searches for Bulk Nutrients worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026. - Estimated monthly branded searches for Optimum Nutrition worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026. - Estimated monthly branded searches for Transparent Labs worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. ## How did search popularity change for pre workout supplements worldwide in August 2026? - In August 2026, Ghost gained estimated Share of Search among pre workout supplements worldwide, from 2.3% to 4%. - In August 2026, C4 gained estimated Share of Search among pre workout supplements worldwide, from 5.1% to 5.9%. - In August 2026, Myprotein lost estimated Share of Search among pre workout supplements worldwide, from 55.6% to 54.2%. - In August 2026, Optimum Nutrition lost estimated Share of Search among pre workout supplements worldwide, from 25% to 24.4%. - Estimated monthly branded searches for Transparent Labs worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. - Estimated monthly branded searches for Bare Performance worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for sports supplement brands worldwide in August 2026? - Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide has gained ground for 3 months in a row, from 20.5% to 26.5% in August 2026. - Estimated monthly branded searches for Balance worldwide fell 47.1% over 11 measured months, from 2K to 1.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Protein powder brands | 368K | 21.1% | 3 | | Nov 2025 | Protein powder brands | 368K | 14.3% | 3 | | Dec 2025 | Protein powder brands | 246K | 15.2% | 3 | | Jan 2026 | Protein powder brands | 368K | 16.4% | 3 | | Feb 2026 | Protein powder brands | 368K | 18.8% | 3 | | Mar 2026 | Protein powder brands | 368K | 18% | 3 | | Apr 2026 | Protein powder brands | 368K | 18% | 3 | | May 2026 | Protein powder brands | 368K | 18% | 3 | | Jun 2026 | Protein powder brands | 368K | 20.2% | 3 | | Jul 2026 | Protein powder brands | 450K | 23.6% | 3 | | Aug 2026 | Protein powder brands | 450K | 22.4% | 3 | | Sep 2026 | Protein powder brands | — | — | — | | Oct 2025 | Creatine supplements | 368K | 21.3% | 2 | | Nov 2025 | Creatine supplements | 368K | 14% | 2 | | Dec 2025 | Creatine supplements | 246K | 15.2% | 2 | | Jan 2026 | Creatine supplements | 368K | 15.7% | 2 | | Feb 2026 | Creatine supplements | 368K | 18.3% | 2 | | Mar 2026 | Creatine supplements | 368K | 17.8% | 2 | | Apr 2026 | Creatine supplements | 368K | 17.8% | 2 | | May 2026 | Creatine supplements | 368K | 17.8% | 2 | | Jun 2026 | Creatine supplements | 368K | 20.5% | 2 | | Jul 2026 | Creatine supplements | 450K | 23.5% | 2 | | Aug 2026 | Creatine supplements | 450K | 23.1% | 2 | | Sep 2026 | Creatine supplements | — | — | — | | Oct 2025 | Pre workout supplements | 368K | 22% | 2 | | Nov 2025 | Pre workout supplements | 368K | 14.5% | 2 | | Dec 2025 | Pre workout supplements | 246K | 16.1% | 2 | | Jan 2026 | Pre workout supplements | 368K | 16.6% | 2 | | Feb 2026 | Pre workout supplements | 368K | 19.4% | 2 | | Mar 2026 | Pre workout supplements | 368K | 19% | 2 | | Apr 2026 | Pre workout supplements | 368K | 18.9% | 2 | | May 2026 | Pre workout supplements | 368K | 18.9% | 2 | | Jun 2026 | Pre workout supplements | 368K | 22% | 2 | | Jul 2026 | Pre workout supplements | 450K | 25% | 2 | | Aug 2026 | Pre workout supplements | 450K | 24.4% | 2 | | Sep 2026 | Pre workout supplements | — | — | — | | Oct 2025 | Sports supplement brands | 368K | 22.7% | 2 | | Nov 2025 | Sports supplement brands | 368K | 15% | 2 | | Dec 2025 | Sports supplement brands | 246K | 16.4% | 3 | | Jan 2026 | Sports supplement brands | 368K | 17.4% | 2 | | Feb 2026 | Sports supplement brands | 368K | 20% | 2 | | Mar 2026 | Sports supplement brands | 368K | 18.8% | 3 | | Apr 2026 | Sports supplement brands | 368K | 20% | 2 | | May 2026 | Sports supplement brands | 368K | 20.5% | 2 | | Jun 2026 | Sports supplement brands | 368K | 22.7% | 2 | | Jul 2026 | Sports supplement brands | 450K | 26.5% | 2 | | Aug 2026 | Sports supplement brands | 450K | 26.5% | 2 | | Sep 2026 | Sports supplement brands | — | — | — | ## How is Optimum Nutrition measured? Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “optimum nutrition” ## Which protein powder brands compete with Optimum Nutrition? - [Myprotein](/demand/global-en/brands/myprotein): Head-to-head: /demand/global-en/compare/myprotein-vs-optimum-nutrition - [MuscleBlaze](/demand/global-en/brands/muscleblaze): Head-to-head: /demand/global-en/compare/muscleblaze-vs-optimum-nutrition - [Nuzest](/demand/global-en/brands/nuzest): Head-to-head: /demand/global-en/compare/nuzest-vs-optimum-nutrition - [BSc](/demand/global-en/brands/bsc-nutrition): Head-to-head: /demand/global-en/compare/bsc-nutrition-vs-optimum-nutrition ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Optimum Nutrition: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/optimum-nutrition This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/optimum-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.