---
title: "OptimoRoute: search popularity and Share of Search worldwide"
description: "OptimoRoute is a route planning tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/optimoroute"
publisher: "Brandwave"
---

# OptimoRoute: search popularity and Share of Search worldwide

OptimoRoute is a route planning tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OptimoRoute
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among route optimisation platforms**: 40.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Route optimisation platforms | 1 | 40.8% | 9.9K |

- [Route optimisation platforms](/demand/global-en/categories/route-optimisation-platforms)

## How has branded search demand for OptimoRoute changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OptimoRoute worldwide fell from 12.1K to 9.9K.
- Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide increased from 35.8% to 40.8%.
- Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide peaked at 44% in June 2026 and was lowest at 32.7% in January 2026.

## How did search popularity change for route optimisation platforms worldwide in August 2026?

- In August 2026, Route4Me overtook Routific to rank 3rd among route optimisation platforms worldwide, at 18.1%.
- In August 2026, Routific lost estimated Share of Search among route optimisation platforms worldwide, from 22.1% to 18.1%.
- Badger Maps’ estimated Share of Search among route optimisation platforms worldwide has gained ground for 3 months in a row, from 19.3% to 22.6% in August 2026.
- Estimated monthly branded searches for Circuit worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.
- Estimated monthly branded searches for OptimoRoute worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Route optimisation platforms | 12.1K | 35.8% | 1 |
| Nov 2025 | Route optimisation platforms | 12.1K | 40.7% | 1 |
| Dec 2025 | Route optimisation platforms | 9.9K | 34.5% | 1 |
| Jan 2026 | Route optimisation platforms | 9.9K | 32.7% | 1 |
| Feb 2026 | Route optimisation platforms | 9.9K | 35.9% | 1 |
| Mar 2026 | Route optimisation platforms | 12.1K | 39.1% | 1 |
| Apr 2026 | Route optimisation platforms | 12.1K | 39.1% | 1 |
| May 2026 | Route optimisation platforms | 12.1K | 42.4% | 1 |
| Jun 2026 | Route optimisation platforms | 12.1K | 44% | 1 |
| Jul 2026 | Route optimisation platforms | 9.9K | 40.5% | 1 |
| Aug 2026 | Route optimisation platforms | 9.9K | 40.8% | 1 |
| Sep 2026 | Route optimisation platforms | — | — | — |

## How is OptimoRoute measured?

Brandwave collects information about searches that people make online using OptimoRoute’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “optimoroute”

## Which route optimisation platforms compete with OptimoRoute?

- [Badger Maps](/demand/global-en/brands/badger-maps): Head-to-head: /demand/global-en/compare/badger-maps-vs-optimoroute
- [Route4Me](/demand/global-en/brands/route4me): Head-to-head: /demand/global-en/compare/optimoroute-vs-route4me
- [Routific](/demand/global-en/brands/routific): Head-to-head: /demand/global-en/compare/optimoroute-vs-routific
- [Circuit](/demand/global-en/brands/circuit): Head-to-head: /demand/global-en/compare/circuit-vs-optimoroute

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OptimoRoute: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/optimoroute

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/optimoroute. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.