--- title: "Optimizely: search popularity and Share of Search worldwide" description: "Digital experience platform spanning experimentation, personalization, content management, and marketing workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/optimizely" publisher: "Brandwave" --- # Optimizely: search popularity and Share of Search worldwide Digital experience platform spanning experimentation, personalization, content management, and marketing workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Optimizely - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among A/B testing platforms**: 92.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | A/B testing platforms | 1 | 92.5% | 248K | | B2B website personalization platforms | 1 | 98.4% | 248K | | Content marketing platforms | 1 | 82.5% | 248K | - [A/B testing platforms](/demand/global-en/categories/ab-testing-platforms) - [B2B website personalization platforms](/demand/global-en/categories/b2b-website-personalization-platforms) - [Content marketing platforms](/demand/global-en/categories/content-marketing-platforms) ## How has branded search demand for Optimizely changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Optimizely worldwide held steady at 248K. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide increased from 91.2% to 92.5%. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide peaked at 92.7% in January 2026 and was lowest at 89.8% in April 2026. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among B2B website personalization platforms worldwide increased from 97.7% to 98.4%. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide decreased from 83.1% to 82.5%. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide peaked at 89.8% in June 2026 and was lowest at 82.5% in August 2026. ## How did search popularity change for A/B testing platforms worldwide in August 2026? - In August 2026, Optimizely gained estimated Share of Search among A/B testing platforms worldwide, from 91.5% to 92.5%. - In August 2026, GrowthBook lost estimated Share of Search among A/B testing platforms worldwide, from 5.5% to 4.6%. - Estimated monthly branded searches for VWO worldwide fell 42.4% over 11 measured months, from 1.4K to 800 in August 2026. - Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Convert Experiences worldwide fell 27.7% over 11 measured months, from 470 to 340 in August 2026. ## How did search popularity change for B2B website personalization platforms worldwide in August 2026? - Estimated monthly branded searches for Mutiny worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026. - Estimated monthly branded searches for Personyze worldwide fell 35.3% over 11 measured months, from 340 to 220 in August 2026. - Estimated monthly branded searches for Kameleoon worldwide fell 33.5% over 11 measured months, from 5.5K to 3.6K in August 2026. ## How did search popularity change for content marketing platforms worldwide in August 2026? - In August 2026, Skyword gained estimated Share of Search among content marketing platforms worldwide, from 7% to 14.1%. - In August 2026, Optimizely lost estimated Share of Search among content marketing platforms worldwide, from 89.2% to 82.5%. - Estimated monthly branded searches for StoryChief worldwide fell 57.2% over 11 measured months, from 3.2K to 1.4K in August 2026. - Estimated monthly branded searches for Contently worldwide fell 33% over 11 measured months, from 12.2K to 8.2K in August 2026. - Estimated monthly branded searches for Uberflip worldwide fell 29.1% over 11 measured months, from 1K to 730 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | A/B testing platforms | 248K | 91.2% | 1 | | Nov 2025 | A/B testing platforms | 248K | 91.9% | 1 | | Dec 2025 | A/B testing platforms | 248K | 92.5% | 1 | | Jan 2026 | A/B testing platforms | 303K | 92.7% | 1 | | Feb 2026 | A/B testing platforms | 248K | 91.8% | 1 | | Mar 2026 | A/B testing platforms | 248K | 90.9% | 1 | | Apr 2026 | A/B testing platforms | 248K | 89.8% | 1 | | May 2026 | A/B testing platforms | 247K | 91.5% | 1 | | Jun 2026 | A/B testing platforms | 248K | 91% | 1 | | Jul 2026 | A/B testing platforms | 248K | 91.5% | 1 | | Aug 2026 | A/B testing platforms | 248K | 92.5% | 1 | | Sep 2026 | A/B testing platforms | — | — | — | | Oct 2025 | B2B website personalization platforms | 248K | 97.7% | 1 | | Nov 2025 | B2B website personalization platforms | 248K | 97.7% | 1 | | Dec 2025 | B2B website personalization platforms | 248K | 98.5% | 1 | | Jan 2026 | B2B website personalization platforms | 303K | 98.4% | 1 | | Feb 2026 | B2B website personalization platforms | 248K | 98.1% | 1 | | Mar 2026 | B2B website personalization platforms | 248K | 98.1% | 1 | | Apr 2026 | B2B website personalization platforms | 248K | 98.1% | 1 | | May 2026 | B2B website personalization platforms | 247K | 98.1% | 1 | | Jun 2026 | B2B website personalization platforms | 248K | 97.7% | 1 | | Jul 2026 | B2B website personalization platforms | 248K | 98.2% | 1 | | Aug 2026 | B2B website personalization platforms | 248K | 98.4% | 1 | | Sep 2026 | B2B website personalization platforms | — | — | — | | Oct 2025 | Content marketing platforms | 248K | 83.1% | 1 | | Nov 2025 | Content marketing platforms | 248K | 87.2% | 1 | | Dec 2025 | Content marketing platforms | 248K | 87.2% | 1 | | Jan 2026 | Content marketing platforms | 303K | 88% | 1 | | Feb 2026 | Content marketing platforms | 248K | 86.9% | 1 | | Mar 2026 | Content marketing platforms | 248K | 85.4% | 1 | | Apr 2026 | Content marketing platforms | 248K | 87.1% | 1 | | May 2026 | Content marketing platforms | 247K | 87.3% | 1 | | Jun 2026 | Content marketing platforms | 248K | 89.8% | 1 | | Jul 2026 | Content marketing platforms | 248K | 89.2% | 1 | | Aug 2026 | Content marketing platforms | 248K | 82.5% | 1 | | Sep 2026 | Content marketing platforms | — | — | — | ## How is Optimizely measured? Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “optimizely” - “optimizely cms” - “optimizely content marketing” - “optimizely personalization” - “optimizely.com” ## Which A/B testing platforms compete with Optimizely? - [GrowthBook](/demand/global-en/brands/growthbook): Head-to-head: /demand/global-en/compare/growthbook-vs-optimizely - [AB Tasty](/demand/global-en/brands/ab-tasty): Head-to-head: /demand/global-en/compare/ab-tasty-vs-optimizely - [VWO](/demand/global-en/brands/vwo): Head-to-head: /demand/global-en/compare/optimizely-vs-vwo - [Convert Experiences](/demand/global-en/brands/convert-experiences): Head-to-head: /demand/global-en/compare/convert-experiences-vs-optimizely ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Optimizely: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/optimizely This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.