---
title: "Opta: search popularity and Share of Search worldwide"
description: "Opta is a sports data company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/opta"
publisher: "Brandwave"
---

# Opta: search popularity and Share of Search worldwide

Opta is a sports data company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Opta
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sports data platforms**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports data platforms | 2 | 8% | 201K |

- [Sports data platforms](/demand/global-en/categories/sports-data-platforms)

## How has branded search demand for Opta changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Opta worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide decreased from 9.6% to 8%.
- Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide peaked at 45.8% in June 2026 and was lowest at 8% in August 2026.

## How did search popularity change for sports data platforms worldwide in August 2026?

- In August 2026, Hudl gained estimated Share of Search among sports data platforms worldwide, from 45.5% to 89.5%.
- In August 2026, Opta lost estimated Share of Search among sports data platforms worldwide, from 45.5% to 8%.
- In August 2026, Sportradar lost estimated Share of Search among sports data platforms worldwide, from 5% to 1.3%.
- In August 2026, Genius Sports lost estimated Share of Search among sports data platforms worldwide, from 2.2% to 0.72%.
- In August 2026, Stats Perform lost estimated Share of Search among sports data platforms worldwide, from 1.8% to 0.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports data platforms | 246K | 9.6% | 2 |
| Nov 2025 | Sports data platforms | 246K | 13.6% | 2 |
| Dec 2025 | Sports data platforms | 246K | 13.7% | 2 |
| Jan 2026 | Sports data platforms | 246K | 13.6% | 2 |
| Feb 2026 | Sports data platforms | 246K | 13.5% | 2 |
| Mar 2026 | Sports data platforms | 246K | 18.2% | 2 |
| Apr 2026 | Sports data platforms | 246K | 18.5% | 2 |
| May 2026 | Sports data platforms | 246K | 21.5% | 2 |
| Jun 2026 | Sports data platforms | 450K | 45.8% | 2 |
| Jul 2026 | Sports data platforms | 368K | 45.5% | 2 |
| Aug 2026 | Sports data platforms | 201K | 8% | 2 |
| Sep 2026 | Sports data platforms | — | — | — |

## How is Opta measured?

Brandwave collects information about searches that people make online using Opta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “opta”

## Which sports data platforms compete with Opta?

- [Hudl](/demand/global-en/brands/hudl): Head-to-head: /demand/global-en/compare/hudl-vs-opta
- [Sportradar](/demand/global-en/brands/sportradar): Head-to-head: /demand/global-en/compare/opta-vs-sportradar
- [Genius Sports](/demand/global-en/brands/genius-sports): Head-to-head: /demand/global-en/compare/genius-sports-vs-opta
- [Stats Perform](/demand/global-en/brands/stats-perform): Head-to-head: /demand/global-en/compare/opta-vs-stats-perform

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Opta: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/opta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/opta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.