--- title: "Oportun: search popularity worldwide" description: "Oportun is a savings app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/oportun" publisher: "Brandwave" --- # Oportun: search popularity worldwide Oportun is a savings app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oportun - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among savings apps**: 6.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Savings apps | 6 | 6.6% | 201K | - [Savings apps](/demand/global-en/categories/savings-apps) ## Top savings apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oportun was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Oportun is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SoFi | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ally Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Acorns | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Oportun | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Chime | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Qapital | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Rocket Money | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Monzo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marcus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moneybox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about savings apps - Asked ChatGPT "Which savings app should I use?": 1. Ally Bank, 2. SoFi, 3. Chime - Asked ChatGPT "What are the best savings apps?": 1. SoFi, 2. Ally Bank, 3. Rocket Money, 4. Acorns - Asked ChatGPT "What's the best savings app for building savings?": 1. SoFi, 2. Ally Bank, 3. Oportun - Searched Google, AI Overview "savings app": 1. Acorns, 2. Oportun, 3. Qapital, 4. Chime, 5. Rocket Money, 6. Ally Bank - Searched Google, AI Overview "automated savings app": 1. Acorns, 2. Oportun, 3. Chime, 4. Qapital, 5. Rocket Money Not named in any answer: Monzo, Marcus and Moneybox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Oportun changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oportun worldwide fell from 246K to 201K. - Across the 12 months ending September 2026, Oportun’s share of searches among savings apps worldwide decreased from 7.8% to 6.6%. - Across the 12 months ending September 2026, Oportun’s share of searches among savings apps worldwide peaked at 9% in November 2025 and was lowest at 6.1% in March 2026. - Across the 12 months ending September 2026, Oportun fell from 5th to 6th among savings apps worldwide. ## How did search popularity change for savings apps worldwide in September 2026? - In September 2026, SoFi gained share of searches among savings apps worldwide, from 39.6% to 40.3%. - In September 2026, Monzo lost share of searches among savings apps worldwide, from 14.2% to 12.7%. - Estimated monthly branded searches for Chime worldwide rose 31.1% over 12 measured months, from 2.4K to 3.1K in September 2026. - Estimated monthly branded searches for Qapital worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Marcus worldwide fell 18.8% over 12 measured months, from 383K to 311K in September 2026. - Estimated monthly branded searches for Moneybox worldwide fell 18.8% over 12 measured months, from 137K to 112K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Savings apps | 246K | 7.8% | 5 | | Nov 2025 | Savings apps | 246K | 9% | 5 | | Dec 2025 | Savings apps | 246K | 8.4% | 6 | | Jan 2026 | Savings apps | 246K | 7.1% | 6 | | Feb 2026 | Savings apps | 201K | 7% | 6 | | Mar 2026 | Savings apps | 201K | 6.1% | 6 | | Apr 2026 | Savings apps | 201K | 6.2% | 6 | | May 2026 | Savings apps | 201K | 6.7% | 6 | | Jun 2026 | Savings apps | 201K | 6.8% | 5 | | Jul 2026 | Savings apps | 201K | 6.6% | 6 | | Aug 2026 | Savings apps | 201K | 6.5% | 6 | | Sep 2026 | Savings apps | 201K | 6.6% | 6 | ## How are Oportun’s branded searches counted? Brandwave collects information about searches that people make online using Oportun’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oportun” ## Which savings apps compete with Oportun? - [SoFi](/demand/global-en/brands/sofi) - [Ally Bank](/demand/global-en/brands/ally-bank) - [Monzo](/demand/global-en/brands/monzo): Head-to-head: /demand/global-en/compare/monzo-vs-oportun - [Marcus](/demand/global-en/brands/marcus): Head-to-head: /demand/global-en/compare/marcus-vs-oportun - [Rocket Money](/demand/global-en/brands/rocket-money): Head-to-head: /demand/global-en/compare/oportun-vs-rocket-money - [Moneybox](/demand/global-en/brands/moneybox): Head-to-head: /demand/global-en/compare/moneybox-vs-oportun - [Chime](/demand/global-en/brands/chime): Head-to-head: /demand/global-en/compare/chime-vs-oportun - [Qapital](/demand/global-en/brands/qapital) - [Acorns](/demand/global-en/brands/acorns) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oportun: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/oportun This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/oportun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.