---
title: "OpenSea: search popularity and Share of Search worldwide"
description: "OpenSea is an NFT marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/opensea"
publisher: "Brandwave"
---

# OpenSea: search popularity and Share of Search worldwide

OpenSea is an NFT marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OpenSea
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among NFT marketplaces**: 90.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| NFT marketplaces | 1 | 90.5% | 301K |

- [NFT marketplaces](/demand/global-en/categories/nft-marketplaces)

## How has branded search demand for OpenSea changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OpenSea worldwide fell from 368K to 301K.
- Across the 11 months ending August 2026, OpenSea’s estimated Share of Search among NFT marketplaces worldwide increased from 81.1% to 90.5%.
- Across the 11 months ending August 2026, OpenSea’s estimated Share of Search among NFT marketplaces worldwide peaked at 90.5% in August 2026 and was lowest at 78.1% in December 2025.

## How did search popularity change for NFT marketplaces worldwide in August 2026?

- In August 2026, OpenSea gained estimated Share of Search among NFT marketplaces worldwide, from 85.3% to 90.5%.
- In August 2026, Magic Eden lost estimated Share of Search among NFT marketplaces worldwide, from 9.4% to 6.7%.
- In August 2026, Rarible lost estimated Share of Search among NFT marketplaces worldwide, from 4.2% to 2%.
- Estimated monthly branded searches for Blur worldwide fell 64.8% over 11 measured months, from 5.4K to 1.9K in August 2026.
- Estimated monthly branded searches for Foundation worldwide fell 62.1% over 11 measured months, from 1.9K to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NFT marketplaces | 368K | 81.1% | 1 |
| Nov 2025 | NFT marketplaces | 301K | 80.4% | 1 |
| Dec 2025 | NFT marketplaces | 246K | 78.1% | 1 |
| Jan 2026 | NFT marketplaces | 246K | 81% | 1 |
| Feb 2026 | NFT marketplaces | 246K | 81.2% | 1 |
| Mar 2026 | NFT marketplaces | 246K | 86.1% | 1 |
| Apr 2026 | NFT marketplaces | 201K | 84.9% | 1 |
| May 2026 | NFT marketplaces | 201K | 87.2% | 1 |
| Jun 2026 | NFT marketplaces | 165K | 85.8% | 1 |
| Jul 2026 | NFT marketplaces | 165K | 85.3% | 1 |
| Aug 2026 | NFT marketplaces | 301K | 90.5% | 1 |
| Sep 2026 | NFT marketplaces | — | — | — |

## How is OpenSea measured?

Brandwave collects information about searches that people make online using OpenSea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “opensea”

## Which NFT marketplaces compete with OpenSea?

- [Magic Eden](/demand/global-en/brands/magic-eden): Head-to-head: /demand/global-en/compare/magic-eden-vs-opensea
- [Rarible](/demand/global-en/brands/rarible): Head-to-head: /demand/global-en/compare/opensea-vs-rarible
- [Blur](/demand/global-en/brands/blur): Head-to-head: /demand/global-en/compare/blur-vs-opensea
- [Foundation](/demand/global-en/brands/foundation-nft): Head-to-head: /demand/global-en/compare/foundation-nft-vs-opensea

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OpenSea: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/opensea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/opensea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.