--- title: "OpenAI: search popularity and Share of Search worldwide" description: "OpenAI develops AI models used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/openai" publisher: "Brandwave" --- # OpenAI: search popularity and Share of Search worldwide OpenAI develops AI models used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OpenAI - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among generative AI platforms**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Generative AI platforms | 2 | 1.2% | 5M | | Embedding platforms | 1 | 97.3% | 5M | | Model fine tuning platforms | 1 | 98.4% | 5M | - [Generative AI platforms](/demand/global-en/categories/generative-ai-platforms) - [Embedding platforms](/demand/global-en/categories/embedding-platforms) - [Model fine tuning platforms](/demand/global-en/categories/model-fine-tuning-platforms) ## How has branded search demand for OpenAI changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for OpenAI worldwide fell from 9.1M to 5M. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide decreased from 2.2% to 1.2%. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide peaked at 3.1% in March 2026 and was lowest at 1.2% in June 2026. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among embedding platforms worldwide decreased from 98.5% to 97.3%. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among embedding platforms worldwide peaked at 99% in December 2025 and was lowest at 96.7% in June 2026. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among model fine tuning platforms worldwide decreased from 99.4% to 98.4%. - Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among model fine tuning platforms worldwide peaked at 99.6% in December 2025 and was lowest at 98.4% in July 2026. ## How did search popularity change for generative AI platforms worldwide in August 2026? - Estimated monthly branded searches for Anthropic worldwide rose 232.9% over 11 measured months, from 823K to 2.7M in August 2026. - Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026. - Estimated monthly branded searches for Mistral AI worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. ## How did search popularity change for embedding platforms worldwide in August 2026? - Estimated monthly branded searches for Voyage AI worldwide rose 82.7% over 11 measured months, from 8.1K to 14.8K in August 2026. - Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026. - Estimated monthly branded searches for Jina AI worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for model fine tuning platforms worldwide in August 2026? - Estimated monthly branded searches for Together AI worldwide rose 82.8% over 11 measured months, from 33.1K to 60.5K in August 2026. - Estimated monthly branded searches for Predibase worldwide fell 55% over 11 measured months, from 1.6K to 720 in August 2026. - Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Generative AI platforms | 9.1M | 2.2% | 2 | | Nov 2025 | Generative AI platforms | 9.1M | 2.2% | 2 | | Dec 2025 | Generative AI platforms | 11.1M | 2.6% | 2 | | Jan 2026 | Generative AI platforms | 6.1M | 1.4% | 2 | | Feb 2026 | Generative AI platforms | 6.1M | 1.7% | 3 | | Mar 2026 | Generative AI platforms | 13.6M | 3.1% | 2 | | Apr 2026 | Generative AI platforms | 7.5M | 1.8% | 2 | | May 2026 | Generative AI platforms | 7.5M | 1.8% | 2 | | Jun 2026 | Generative AI platforms | 5M | 1.2% | 3 | | Jul 2026 | Generative AI platforms | 5M | 1.2% | 2 | | Aug 2026 | Generative AI platforms | 5M | 1.2% | 2 | | Sep 2026 | Generative AI platforms | — | — | — | | Oct 2025 | Embedding platforms | 9.1M | 98.5% | 1 | | Nov 2025 | Embedding platforms | 9.1M | 98.8% | 1 | | Dec 2025 | Embedding platforms | 11.1M | 99% | 1 | | Jan 2026 | Embedding platforms | 6.1M | 98.1% | 1 | | Feb 2026 | Embedding platforms | 6.1M | 98.1% | 1 | | Mar 2026 | Embedding platforms | 13.6M | 99% | 1 | | Apr 2026 | Embedding platforms | 7.5M | 97.8% | 1 | | May 2026 | Embedding platforms | 7.5M | 97.8% | 1 | | Jun 2026 | Embedding platforms | 5M | 96.7% | 1 | | Jul 2026 | Embedding platforms | 5M | 97.2% | 1 | | Aug 2026 | Embedding platforms | 5M | 97.3% | 1 | | Sep 2026 | Embedding platforms | — | — | — | | Oct 2025 | Model fine tuning platforms | 9.1M | 99.4% | 1 | | Nov 2025 | Model fine tuning platforms | 9.1M | 99.5% | 1 | | Dec 2025 | Model fine tuning platforms | 11.1M | 99.6% | 1 | | Jan 2026 | Model fine tuning platforms | 6.1M | 99.1% | 1 | | Feb 2026 | Model fine tuning platforms | 6.1M | 99.1% | 1 | | Mar 2026 | Model fine tuning platforms | 13.6M | 99.4% | 1 | | Apr 2026 | Model fine tuning platforms | 7.5M | 99% | 1 | | May 2026 | Model fine tuning platforms | 7.5M | 99.1% | 1 | | Jun 2026 | Model fine tuning platforms | 5M | 98.5% | 1 | | Jul 2026 | Model fine tuning platforms | 5M | 98.4% | 1 | | Aug 2026 | Model fine tuning platforms | 5M | 98.4% | 1 | | Sep 2026 | Model fine tuning platforms | — | — | — | ## How is OpenAI measured? Brandwave collects information about searches that people make online using OpenAI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “openai” ## Which generative AI platforms compete with OpenAI? - [Google](/demand/global-en/brands/google): Head-to-head: /demand/global-en/compare/google-vs-openai - [Anthropic](/demand/global-en/brands/anthropic): Head-to-head: /demand/global-en/compare/anthropic-vs-openai - [Mistral AI](/demand/global-en/brands/mistral-ai): Head-to-head: /demand/global-en/compare/mistral-ai-vs-openai - [Cohere](/demand/global-en/brands/cohere): Head-to-head: /demand/global-en/compare/cohere-vs-openai ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OpenAI: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/openai This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/openai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.