---
title: "OpenAI API: search popularity worldwide"
description: "The OpenAI API is OpenAI's developer platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/openai-api"
publisher: "Brandwave"
---

# OpenAI API: search popularity worldwide

The OpenAI API is OpenAI's developer platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OpenAI API
- **Owned by**: OpenAI
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among LLM inference platforms**: 24.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| LLM inference platforms | 2 | 24.8% | 246K |

- [LLM inference platforms](/demand/global-en/categories/llm-inference-platforms)

## How has branded search demand for OpenAI API changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for OpenAI API worldwide held steady at 246K.
- Across the 12 months ending September 2026, OpenAI API’s share of searches among LLM inference platforms worldwide decreased from 30.3% to 24.8%.
- Across the 12 months ending September 2026, OpenAI API’s share of searches among LLM inference platforms worldwide peaked at 31.7% in March 2026 and was lowest at 18.6% in December 2025.
- Across the 12 months ending September 2026, OpenAI API fell from 1st to 2nd among LLM inference platforms worldwide.

## How did search popularity change for LLM inference platforms worldwide in September 2026?

- In September 2026, OpenAI API gained share of searches among LLM inference platforms worldwide, from 22.8% to 24.8%.
- In September 2026, Baseten gained share of searches among LLM inference platforms worldwide, from 3.7% to 5%.
- In September 2026, Replicate gained share of searches among LLM inference platforms worldwide, from 12.5% to 13.6%.
- In September 2026, vLLM gained share of searches among LLM inference platforms worldwide, from 12.5% to 13.6%.
- In September 2026, Groq lost share of searches among LLM inference platforms worldwide, from 41.6% to 37.1%.
- In September 2026, Together AI lost share of searches among LLM inference platforms worldwide, from 5.9% to 5.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | LLM inference platforms | 246K | 30.3% | 1 |
| Nov 2025 | LLM inference platforms | 246K | 30.4% | 1 |
| Dec 2025 | LLM inference platforms | 201K | 18.6% | 2 |
| Jan 2026 | LLM inference platforms | 246K | 25.6% | 2 |
| Feb 2026 | LLM inference platforms | 301K | 31% | 2 |
| Mar 2026 | LLM inference platforms | 368K | 31.7% | 2 |
| Apr 2026 | LLM inference platforms | 301K | 26.7% | 2 |
| May 2026 | LLM inference platforms | 301K | 28.5% | 2 |
| Jun 2026 | LLM inference platforms | 246K | 24% | 2 |
| Jul 2026 | LLM inference platforms | 246K | 21.3% | 2 |
| Aug 2026 | LLM inference platforms | 246K | 22.8% | 2 |
| Sep 2026 | LLM inference platforms | 246K | 24.8% | 2 |

## How are OpenAI API’s branded searches counted?

Brandwave collects information about searches that people make online using OpenAI API’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “openai api”

## Which LLM inference platforms compete with OpenAI API?

- [Groq](/demand/global-en/brands/groq): Head-to-head: /demand/global-en/compare/groq-vs-openai-api
- [Replicate](/demand/global-en/brands/replicate): Head-to-head: /demand/global-en/compare/openai-api-vs-replicate
- [vLLM](/demand/global-en/brands/vllm): Head-to-head: /demand/global-en/compare/openai-api-vs-vllm
- [Together AI](/demand/global-en/brands/together-ai): Head-to-head: /demand/global-en/compare/openai-api-vs-together-ai
- [Baseten](/demand/global-en/brands/baseten): Head-to-head: /demand/global-en/compare/baseten-vs-openai-api
- [Anyscale](/demand/global-en/brands/anyscale)
- [Fireworks AI](/demand/global-en/brands/fireworks-ai)

## Who owns OpenAI API?

OpenAI API is owned by OpenAI. Brandwave also tracks ChatGPT, OpenAI Agents SDK and OpenAI Codex, owned by the same company, worldwide.

- [OpenAI](/demand/global-en/companies/openai): Owns 5 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns OpenAI API?

OpenAI API is owned by OpenAI. Brandwave also tracks ChatGPT, OpenAI Agents SDK and OpenAI Codex, owned by the same company, worldwide.

## Cite this page

Brandwave. "OpenAI API: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/openai-api

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/openai-api. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.