---
title: "Opalescence: search popularity worldwide"
description: "Opalescence makes teeth whitening gel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/opalescence"
publisher: "Brandwave"
---

# Opalescence: search popularity worldwide

Opalescence makes teeth whitening gel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Opalescence
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among teeth whitening brands**: 18.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Teeth whitening brands | 4 | 18.9% | 110K |

- [Teeth whitening brands](/demand/global-en/categories/teeth-whitening-brands)

## How has branded search demand for Opalescence changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Opalescence worldwide held steady at 110K.
- Across the 12 months ending September 2026, Opalescence’s estimated Share of Search among teeth whitening brands worldwide peaked at 18.9% in September 2026 and was lowest at 15.1% in November 2025.
- Across the 12 months ending September 2026, Opalescence fell from 3rd to 4th among teeth whitening brands worldwide.

## How did search popularity change for teeth whitening brands worldwide in September 2026?

- In September 2026, Smile Dental overtook Hismile to become the leader among teeth whitening brands worldwide, with 28.3% estimated Share of Search.
- In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 17.7% to 18.9%.
- In September 2026, Opalescence gained estimated Share of Search among teeth whitening brands worldwide, from 17.7% to 18.9%.
- In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 27.5% to 24.3%.
- In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 8% to 7%.
- Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Teeth whitening brands | 110K | 18.8% | 3 |
| Nov 2025 | Teeth whitening brands | 110K | 15.1% | 3 |
| Dec 2025 | Teeth whitening brands | 110K | 16.8% | 3 |
| Jan 2026 | Teeth whitening brands | 110K | 16.6% | 3 |
| Feb 2026 | Teeth whitening brands | 110K | 17.9% | 3 |
| Mar 2026 | Teeth whitening brands | 110K | 15.6% | 3 |
| Apr 2026 | Teeth whitening brands | 110K | 17.1% | 3 |
| May 2026 | Teeth whitening brands | 110K | 18.1% | 3 |
| Jun 2026 | Teeth whitening brands | 110K | 17.9% | 3 |
| Jul 2026 | Teeth whitening brands | 110K | 17.4% | 3 |
| Aug 2026 | Teeth whitening brands | 110K | 17.7% | 4 |
| Sep 2026 | Teeth whitening brands | 110K | 18.9% | 4 |

## How is Opalescence measured?

Brandwave collects information about searches that people make online using Opalescence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “opalescence”

## Which teeth whitening brands compete with Opalescence?

- [Smile Dental](/demand/global-en/brands/smile-dental): Head-to-head: /demand/global-en/compare/opalescence-vs-smile-dental
- [Hismile](/demand/global-en/brands/hismile): Head-to-head: /demand/global-en/compare/hismile-vs-opalescence
- [Colgate Optic White](/demand/global-en/brands/colgate-optic-white): Head-to-head: /demand/global-en/compare/colgate-optic-white-vs-opalescence
- [Crest 3D White](/demand/global-en/brands/crest-3d-white): Head-to-head: /demand/global-en/compare/crest-3d-white-vs-opalescence
- [Lumino The Dentists](/demand/global-en/brands/lumino-the-dentists): Head-to-head: /demand/global-en/compare/lumino-the-dentists-vs-opalescence
- [Snow](/demand/global-en/brands/snow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Opalescence: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/opalescence

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/opalescence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.