---
title: "OnGuard: search popularity and Share of Search worldwide"
description: "OnGuard makes bike locks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/onguard"
publisher: "Brandwave"
---

# OnGuard: search popularity and Share of Search worldwide

OnGuard makes bike locks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OnGuard
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bike lock brands**: 13.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bike lock brands | 4 | 13.3% | 74K |

- [Bike lock brands](/demand/global-en/categories/bike-lock-brands)

## How has branded search demand for OnGuard changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OnGuard worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, OnGuard’s estimated Share of Search among bike lock brands worldwide decreased from 16.2% to 13.3%.
- Across the 11 months ending August 2026, OnGuard’s estimated Share of Search among bike lock brands worldwide peaked at 54.2% in February 2026 and was lowest at 4.9% in December 2025.
- Across the 11 months ending August 2026, OnGuard fell from 3rd to 4th among bike lock brands worldwide.

## How did search popularity change for bike lock brands worldwide in August 2026?

- In August 2026, ABUS overtook OnGuard to rank 2nd among bike lock brands worldwide, at 16.2%.
- In August 2026, Master Lock overtook OnGuard to rank 3rd among bike lock brands worldwide, at 13.3%.
- In August 2026, Kryptonite gained estimated Share of Search among bike lock brands worldwide, from 42.4% to 54%.
- In August 2026, OnGuard lost estimated Share of Search among bike lock brands worldwide, from 28.4% to 13.3%.
- Estimated monthly branded searches for Hiplok worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bike lock brands | 90.5K | 16.2% | 3 |
| Nov 2025 | Bike lock brands | 49.5K | 9.6% | 4 |
| Dec 2025 | Bike lock brands | 27.1K | 4.9% | 4 |
| Jan 2026 | Bike lock brands | 110K | 19.2% | 2 |
| Feb 2026 | Bike lock brands | 550K | 54.2% | 1 |
| Mar 2026 | Bike lock brands | 110K | 18.3% | 3 |
| Apr 2026 | Bike lock brands | 60.5K | 11% | 4 |
| May 2026 | Bike lock brands | 74K | 14.5% | 3 |
| Jun 2026 | Bike lock brands | 60.5K | 12.7% | 4 |
| Jul 2026 | Bike lock brands | 165K | 28.4% | 2 |
| Aug 2026 | Bike lock brands | 74K | 13.3% | 4 |
| Sep 2026 | Bike lock brands | — | — | — |

## How is OnGuard measured?

Brandwave collects information about searches that people make online using OnGuard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “onguard”

## Which bike lock brands compete with OnGuard?

- [Kryptonite](/demand/global-en/brands/kryptonite): Head-to-head: /demand/global-en/compare/kryptonite-vs-onguard
- [ABUS](/demand/global-en/brands/abus): Head-to-head: /demand/global-en/compare/abus-vs-onguard
- [Master Lock](/demand/global-en/brands/master-lock): Head-to-head: /demand/global-en/compare/master-lock-vs-onguard
- [Hiplok](/demand/global-en/brands/hiplok): Head-to-head: /demand/global-en/compare/hiplok-vs-onguard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OnGuard: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/onguard

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/onguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.