--- title: "How popular is ONE/SIZE? Searches and AI answers worldwide" description: "ONE/SIZE is a makeup brand founded by Patrick Starrr. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/one-size" publisher: "Brandwave" --- # How popular is ONE/SIZE? Searches and AI answers worldwide ONE/SIZE is a makeup brand founded by Patrick Starrr. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ONE/SIZE - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among setting spray brands**: 26.7% ## Where does ONE/SIZE compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Setting spray brands | 2 | 26.7% | 165K | - [Setting spray brands](/demand/global-en/categories/setting-spray-brands) ## Top setting spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ONE/SIZE appeared in all four answers. ONE/SIZE is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Urban Decay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Charlotte Tilbury | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | ONE/SIZE | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Milani | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NYX Professional Makeup | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | e.l.f. Cosmetics | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | MAC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morphe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huda Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Laura Mercier | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about setting spray brands - Asked ChatGPT "Which setting spray should I buy?": 1. Urban Decay, 2. Charlotte Tilbury, 3. ONE/SIZE - Asked ChatGPT "What are the best makeup setting sprays?": 1. Charlotte Tilbury, 2. Urban Decay, 3. ONE/SIZE, 4. NYX Professional Makeup, 5. Milani - Asked ChatGPT "What's the best setting spray for oily skin?": 1. ONE/SIZE, 2. Urban Decay, 3. Milani - Searched Google, AI Overview "best setting spray": 1. Charlotte Tilbury, 2. Urban Decay, 3. ONE/SIZE, 4. Milani Not named in any answer: e.l.f. Cosmetics, MAC, Morphe, Huda Beauty and Laura Mercier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for ONE/SIZE changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for ONE/SIZE worldwide rose from 135K to 165K. - Across the 12 months ending October 2026, ONE/SIZE’s share of searches among setting spray brands worldwide increased from 19.4% to 26.7%. - Across the 12 months ending October 2026, ONE/SIZE’s share of searches among setting spray brands worldwide peaked at 30.9% in July 2026 and was lowest at 19.4% in November 2025. ## How did search popularity change for setting spray brands worldwide in October 2026? - In October 2026, e.l.f. Cosmetics gained share of searches among setting spray brands worldwide, from 8.1% to 9.8%. - ONE/SIZE’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 30.9% to 26.7% in October 2026. - NYX Professional Makeup’s share of searches among setting spray brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in October 2026. - Estimated monthly branded searches for Milani worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in October 2026. - Estimated monthly branded searches for Morphe worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026. - Estimated monthly branded searches for Laura Mercier worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Setting spray brands | 135K | 19.4% | 2 | | Dec 2025 | Setting spray brands | 135K | 19.9% | 2 | | Jan 2026 | Setting spray brands | 110K | 24% | 2 | | Feb 2026 | Setting spray brands | 90.5K | 22.7% | 2 | | Mar 2026 | Setting spray brands | 90.5K | 19.7% | 2 | | Apr 2026 | Setting spray brands | 110K | 22.5% | 2 | | May 2026 | Setting spray brands | 135K | 26.4% | 2 | | Jun 2026 | Setting spray brands | 135K | 26.9% | 2 | | Jul 2026 | Setting spray brands | 165K | 30.9% | 1 | | Aug 2026 | Setting spray brands | 165K | 30.3% | 1 | | Sep 2026 | Setting spray brands | 135K | 27.1% | 2 | | Oct 2026 | Setting spray brands | 165K | 26.7% | 2 | ## How are ONE/SIZE’s branded searches counted? Brandwave collects information about searches that people make online using ONE/SIZE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “one size setting spray” ## Which setting spray brands compete with ONE/SIZE? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-one-size - [Urban Decay](/demand/global-en/brands/urban-decay): Head-to-head: /demand/global-en/compare/one-size-vs-urban-decay - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics): Head-to-head: /demand/global-en/compare/e-l-f-cosmetics-vs-one-size - [Milani](/demand/global-en/brands/milani): Head-to-head: /demand/global-en/compare/milani-vs-one-size - [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-one-size - [Morphe](/demand/global-en/brands/morphe) - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup) - [Huda Beauty](/demand/global-en/brands/huda-beauty) - [Laura Mercier](/demand/global-en/brands/laura-mercier) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is ONE/SIZE? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/one-size This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/one-size. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.