--- title: "Once Upon a Farm: search popularity worldwide" description: "Cold-pressed organic baby and kids' food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/once-upon-a-farm" publisher: "Brandwave" --- # Once Upon a Farm: search popularity worldwide Cold-pressed organic baby and kids' food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Once Upon a Farm - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among baby food brands**: 31.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby food brands | 2 | 31.1% | 60.5K | - [Baby food brands](/demand/global-en/categories/baby-food-brands) ## Top baby food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Once Upon a Farm was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Once Upon a Farm is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Once Upon a Farm | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Earth's Best | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Gerber | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Plum Organics | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Bellamy's Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Only Organic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wattie's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby food brands - Asked ChatGPT "Which baby food brand should I buy?": 1. Earth's Best, 2. Once Upon a Farm, 3. Gerber - Asked ChatGPT "What are the best baby food brands?": 1. Earth's Best, 2. Once Upon a Farm, 3. Gerber, 4. Plum Organics - Asked ChatGPT "What's the best baby food brand for first foods for babies?": 1. Earth's Best, 2. Gerber - Searched Google, AI Overview "best baby food": 1. Once Upon a Farm, 2. Plum Organics - Searched Google, AI Overview "organic baby food": 1. Once Upon a Farm, 2. Gerber, 3. Plum Organics Not named in any answer: Bellamy's Organic, Only Organic and Wattie's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Once Upon a Farm changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Once Upon a Farm worldwide fell from 90.5K to 60.5K. - Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide decreased from 37.7% to 31.1%. - Across the 12 months ending September 2026, Once Upon a Farm’s share of searches among baby food brands worldwide peaked at 53.6% in February 2026 and was lowest at 26% in June 2026. - Across the 12 months ending September 2026, Once Upon a Farm fell from 1st to 2nd among baby food brands worldwide. ## How did search popularity change for baby food brands worldwide in September 2026? - In September 2026, Bellamy's Organic overtook Gerber and Once Upon a Farm to become the leader among baby food brands worldwide, with 34.5% of the searches. - In September 2026, Gerber lost share of searches among baby food brands worldwide, from 34.4% to 30.1%. - In September 2026, Once Upon a Farm lost share of searches among baby food brands worldwide, from 32.4% to 31.1%. - Estimated monthly branded searches for Plum Organics worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Wattie's worldwide fell 19.7% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Earth's Best worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby food brands | 90.5K | 37.7% | 1 | | Nov 2025 | Baby food brands | 74K | 33.1% | 2 | | Dec 2025 | Baby food brands | 60.5K | 31.8% | 2 | | Jan 2026 | Baby food brands | 90.5K | 35.4% | 1 | | Feb 2026 | Baby food brands | 165K | 53.6% | 1 | | Mar 2026 | Baby food brands | 74K | 26.9% | 3 | | Apr 2026 | Baby food brands | 74K | 31.2% | 2 | | May 2026 | Baby food brands | 60.5K | 27.8% | 3 | | Jun 2026 | Baby food brands | 49.5K | 26% | 3 | | Jul 2026 | Baby food brands | 60.5K | 28.2% | 3 | | Aug 2026 | Baby food brands | 74K | 32.4% | 2 | | Sep 2026 | Baby food brands | 60.5K | 31.1% | 2 | ## How are Once Upon a Farm’s branded searches counted? Brandwave collects information about searches that people make online using Once Upon a Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “once upon a farm” ## Which baby food brands compete with Once Upon a Farm? - [Bellamy's Organic](/demand/global-en/brands/bellamys-organic): Head-to-head: /demand/global-en/compare/bellamys-organic-vs-once-upon-a-farm - [Gerber](/demand/global-en/brands/gerber-baby): Head-to-head: /demand/global-en/compare/gerber-baby-vs-once-upon-a-farm - [Only Organic](/demand/global-en/brands/only-organic): Head-to-head: /demand/global-en/compare/once-upon-a-farm-vs-only-organic - [Wattie's](/demand/global-en/brands/watties): Head-to-head: /demand/global-en/compare/once-upon-a-farm-vs-watties - [Plum Organics](/demand/global-en/brands/plum-organics): Head-to-head: /demand/global-en/compare/once-upon-a-farm-vs-plum-organics - [Earth's Best](/demand/global-en/brands/earths-best) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Once Upon a Farm: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/once-upon-a-farm This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/once-upon-a-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.